Eight Tips for Integrating Cold Emails in B2B Marketing in 2024
Webbiquity
JANUARY 18, 2024
If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. You must provide a clear opt-out option for recipients to stop receiving messages.
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