Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. However, even with these factors, the reality is that expectations for public relations and communications teams are not downsizing in proportion.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. To learn more about Vidyard, visit vidyard.com. Sign up for Vidyard for free: [link].

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. But copy from AI is starting to look obvious and dull.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Your blog is your place to be YOU; to be a real person. Social Media.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Vidyard

MARCH 27, 2018

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn. Journey to the healthcare industry.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

APRIL 18, 2023

I rarely look at Twitter or LinkedIn. People will pitch me on LinkedIn, but I tell them to send me an email instead because messaging isn’t great on LinkedIn. As a freelancer, how are your stories decided when you’re writing with certain publications? So, do you prefer to be pitched through email? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

sagefrog

NOVEMBER 14, 2023

Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. But you don’t have to do it alone.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Marketing Blender

DECEMBER 28, 2020

The key is to personalize content to individual customer segments. During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Here are some tools for help: Lock leads into lists with OptinMonster. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

JUNE 23, 2011

LinkedIn took personalization to a whole new level today with the announcement of its newly enhanced social advertising platform , which is currently being rolled out to select members and will be released in phases over the next few weeks. Worried about what this means for your LinkedIn privacy? What exactly does this mean?

Paid Search Agency 28

Paid Search Agency Linkedin Ads Personalization 28

Vidyard

AUGUST 4, 2021

More Information: For more information and to download the full study, please visit vidyard.com About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Sign up for Vidyard for free: [link].

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Salesforce Marketing Cloud

JANUARY 31, 2022

So, if trust is such a strategic imperative that impacts business results, shouldn’t there be a C-level person (a chief trust officer, or CTrO) tasked specifically with overseeing trust and aligning all constituencies, holding them accountable? LinkedIn saw a 29% year-over-year (2020-2021) increase in its U.S.-based Here's how.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

Vidyard

SEPTEMBER 22, 2021

About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The artwork depicts historic sporting incidents created by sports persons using Nike. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. To learn more about Vidyard, visit vidyard.com. Sign up for Vidyard for free: [link].

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Vidyard

JUNE 30, 2021

The film features a diverse set of experts ranging from a neuroscientist to an unlikely TikTok star discussing how video and shared content experiences help create personal connections in a world where businesses and individuals are reinventing how they reach their audiences in authentic ways. Sign up for Vidyard for free: [link].

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It Might Be Personal. The relationship graveyard is full of missed connections. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Launch Marketing

MARCH 29, 2023

These activities include content marketing, email marketing, social media, messaging, branding, website updates, paid advertising, public relations and events. As this relationship builds, it is easier to create more personalized messages and experiences to cater to each step in the customer’s journey.

Product 62

Product B2B Buyer Personas Click Rate 62

Hubspot

JUNE 1, 2023

But if the layoff happens at a 50-person company, there’ll likely be more wiggle room. You could also use LinkedIn to find new opportunities — and build a solid network if you haven’t already. I took courses related to public relations, a discipline that complements well with sales,” Caburog recounts.

Tips 64

Tips Peer-to-peer PR Ideal Customer Profiles 64

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. We have five recommendations here: Speak and network at in-person events In-person events are back!

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Wondering Out Loud

AUGUST 26, 2009

In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media. As always, Albert is thoughtful, serious and funny.

Personalization 40

Personalization Public Relations Advertising Agencies Opinions 40

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

ClearVoice

DECEMBER 4, 2020

I took a few informal polls of friends and colleagues working in varied industries including public relations, journalism, content creation, academia, law, and even healthcare consulting. Despite sharing carefully chosen details about myself in my work and even in this series, I’m actually a very private person.

Privacy 97

Privacy Advertising Agencies Social Media Paid Search Agency 97

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Public Relations. This is not fun and, most of the time, unproductive. Advertising.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. So, in Twitter hashtag terms, my personal passions are #cities4climate and, on a more detailed level, with regard to its power to reduce GHG emissions , #bikes4climate. Even before the U.S.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

EveryoneSocial

JANUARY 25, 2022

We chose Alex, Circle’s senior public relations specialist, as our December Rockstar for a number of reasons, but we’d be remiss not to point out that one of his admins, Holly Maddox, also said he’s quite the legend — specifically, “the Jimi Hendrix of employee advocacy.”. Q&A with Alex Bae. I love to see the overall engagement!

Curation 52

Curation Public Relations Communities Promotion 52

Vidyard

SEPTEMBER 22, 2021

About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Metadata

JULY 22, 2020

You could run paid social to target ideal customers in market via a demo campaign, which would involve using the target account list, LinkedIn, and Facebook tools from your toolkit. On the other axis are the activities and tools that a marketer has to work with to apply to those tracks and programs. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Vidyard

FEBRUARY 16, 2022

To meet the new demands and expectations of modern business professionals, Slack, Dropbox, LinkedIn, LogMeIn, and others are helping to elevate the category and enable the use of video as a communication tool beyond just video calls. Sign up for Vidyard for free: /free.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Webbiquity

JULY 7, 2020

The average age of employees at Facebook, LinkedIn, and SpaceX is under 30. Fortunately, Wendy Marx has just authored a book that provides a lot more than just hope for those over 50 seeking new opportunities—it provides a roadmap to achieving financial stability and personal satisfaction. The Inspiration.

Amazon 53

Amazon PR Ethics Fulfillment 53

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers can also create custom playlists, choose-your-own-path experiences, and hyper-personalized video experiences.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170