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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. They also offer legal protection if a disagreement between the two parties ever goes to court. Where can one use a sales contract? ” to close a sale. Why is a sales contract important?

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. Now, in such cases, relying solely on verbal agreements is not the safest thing to do.

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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EU authorities ban Meta from using personal data for advertising

Martech

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Get MarTech! In your inbox.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

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What you need to know about social media copyright

Sprout Social

With every new wave of social trends come unanticipated legal consequences. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Fair use : US legal doctrine that allows for circumstances when copyrighted material can be copied and/or used without permission.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?