Remove keyword long-tail
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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. This tip can help you uncover more ideas for long-tail keywords.

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Six Successful Strategies for Voice Search Optimization

Webbiquity

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. In fact, it was found that text searches are most commonly one to three words long. Voice-based searches, on the other hand, are often over seven words long. Image credit: Moz.

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Looking to improve your Google Ads? Try stronger keywords

illumin

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85
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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Create A Free Lead Generation Tool. A free Heatmap tool is provided by Crazy Egg. A free tool is one of the top B2B lead generating methods we’ve seen for SaaS and IT companies. Offering a free tool is effective for generating B2B leads since it allows prospects to “test before they buy.”

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295