Aberdeen

APRIL 5, 2018

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. Discount-based promotions reduce the purchase price, and the customer can use the discount at the point of purchase.

ROMI 63

ROMI Promotion Purchase Intent Merchandising 63

Martech Advisor

NOVEMBER 27, 2019

Learn More: Improving E-commerce Conversion Rates: Understanding Customer Intent. Investing in this intelligence would enable you to make better decisions in merchandising, staffing, partnerships, selecting your marketing outlets, and provide seamless personalized brand experiences to your customers.

Merchandising 62

Merchandising Custom Publishing Acquisitions Conversion Rate 62

Optinmonster

NOVEMBER 27, 2019

Other tops reasons people shop online is the ability to compare prices, to get online sales/better prices, and to save time. And 40% of millennials (age 18-36) say they use voice-enabled digital assistants, such as Amazon Echo and Google Home, to research merchandise before buying online. Online Shopping and Research Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Adobe Experience Cloud Blog

MAY 31, 2017

Ask yourself how many “merchants” are already promoting their merchandise in that ecosystem and its respective program; will you be able to stand out? Most of them will size the opportunity by multiplying the number of customers the enterprise ecosystem is exposed to, with a wishful penetration rate, and their average sales price (ASP).

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

Moz

SEPTEMBER 28, 2020

Reasonably-priced survey software is worth every penny in 2020. What she wanted to do was use her storefront window to sell merchandise to patrons who were no longer able to walk into her store. Be intentional about maximizing local publicity of your “extra reason” to shop with you. 5) Reinvent window shopping with QR codes.

SEO 73

SEO Tips Work Management Best Practices 73

seo.co

NOVEMBER 16, 2020

If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). At a $7 price point, you only need to sell a few per day to generate a nice stream of residual income. Sell dropshipped products. Audiobooks. Design work. Grow Your Website With SEO.co.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Unbounce

OCTOBER 24, 2019

Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. An ecommerce landing page is a page that has been specifically designed to drive sales by matching your visitors’ search intent, showcasing the benefits of a product, and prompting conversion with a clear call to action.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Martech Advisor

SEPTEMBER 11, 2019

45% prefer to buy online as they can run product and price comparisons. Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches. 80% won’t buy anything without reading a review.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Outbrain

MAY 28, 2019

While this may be part of what premium means, it is not confined to just luxury goods or expensive price tags. Sometimes these tradeoffs come naturally, without even thinking about it, and other times they are conscious and intentional. Think About Distribution and Pricing Strategically.

Ad Building 39

Ad Building Brand Identity Branding Lead Ranking 39

Moz

NOVEMBER 12, 2019

For your franchise, it could revolve around customizing content for regional language differences (sub sandwich vs. po’ boy), or knowing when to promote seasonal merchandise at which locations (California vs. North Dakota weather). They might visit your online website or listings to look at your hours, or menu or price list.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Hubspot

MARCH 25, 2020

These sites are important for SEO and search intent purposes; for example, consistency between your name, address, and phone number information (referred to as NAP) is extremely important, and these directories help you establish that online. As a local business, you don’t want to miss out on this traffic (both digital and foot).

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Martech Advisor

DECEMBER 16, 2019

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. I-want-to-buy: The buyer has made their decision and intends to evaluate various brand or price alternatives. Graphic of Google's Micro-Moments Signifying Intent-Rich Moments.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Salesforce Marketing Cloud

MARCH 12, 2024

Reach an intentional audience: The very nature of an online search requires a certain level of intent. For example, 60% of shoppers say they use their mobile devices to research and compare prices or products while they’re in a store. The benefits of ecommerce SEO go beyond the digital realm.

eCommerce 52

eCommerce Traffic Organization SEO 52

Outbrain

FEBRUARY 26, 2019

browsing flights and prices) tends to be done on mobile web and apps, while the final purchase (booking airline tickets) is more often done on tablet or desktop. It’s important to optimize your website and app UX separately, according to the user behavior and intent for each. #3 . #4 Users behave in different ways.

Mobile Marketing 33

Mobile Marketing Marketing Websites Advertising Agencies Planning 33

Salesforce Marketing Cloud

JULY 14, 2023

It’s a crucial moment in the customer journey: The shopper has narrowed down their search, they’re zeroing in on products relevant to their needs, and browsing your pages with intent to buy. Research all possible keywords, along with search volume and user intent, to arrive at a perfectly curated title.

Product 69

Product Marketing & Strategy eCommerce Buzz 69

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. ” Actually, that''s from Star Wars.

SEO 28

SEO PageRank Domain Merchandising 28

ClearVoice

SEPTEMBER 3, 2021

Using shopping results is one tactic you can deploy to get more of your merchandise in front of more customers. The customer sees paid ads on the first page featuring pictures of the hoodies, names of the companies, prices, and potential starred reviews. Shopping results show up for searches with the intention to purchase an item.

Google 52

Google Merchandising Television marketing Paid Search Agency 52

Single Grain

AUGUST 6, 2020

Pricing: Starts at $18/month for e-commerce. The advanced analytics, merchandising tools, and on-domain checkout make it a worthwhile upgrade for most. Pricing Plans : Business: $18/month. Pricing: Starts at $29/month. Pricing Plans : Basic Shopify: $29/month. Pricing: Starts at $0/month. 1) Squarespace.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

ConvertKit

JANUARY 25, 2022

I try to be intentional about what I’m doing, so that it always feels like me. If you have someone who adds new merchandise to their cart but never purchases, an automated nudge can help tip them over the line. “I When it comes to the bottom line, email is by far the most important for me,” says Reiser.

Email Marketing 93

Email Marketing Creativity Paid Search Agency Business 93

Huptech Web

FEBRUARY 2, 2024

Improve Purchase Experience for Higher Conversions Product Merchandising Shopify has revolutionized the way products are prеsеntеd and discovеrеd on its platform with thе Wintеr ’24 update. This blog is made specifically for merchants, aiming to present updates in a way that’s easy to understand.

Paid Content 52

Paid Content POS Ad Exchange Fulfillment 52

Adobe Experience Cloud Blog

DECEMBER 30, 2016

I always have such high hopes on January 1 st , but then I find myself falling back into my old habits by the middle of the month and completely abandoning my good intentions by the end of January. Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.”

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Merchandising Marketo 109

SpotMe Blog

JUNE 2, 2021

You want your message to state your intentions and tell people exactly what you need from them. Promotional merchandise. Register now to save [amount of money or percentage] on tickets before they return to [full ticket price].”. Make it obvious by providing strong and intentional placement of CTA buttons such as: “Register”.

Template 52

Template FAQ Email Marketing Promotion 52

Convert

FEBRUARY 13, 2023

The whole concept of a “test run” is less “risk” prone and more capital conservative than blowing your entire quarterly budget on developing something for the full ecosystem of buyers and prospects, only to have it fail — despite good intentions and research. Consumers won’t fall for poorly differentiated value, wrapped in low pricing.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Single Grain

FEBRUARY 3, 2020

.” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. True-Intent Study. Get A Free Consultation. Make Your Purchasing Processes Easier.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Convert

OCTOBER 2, 2020

This may show the page is not meeting searchers’ intent. If I am looking for product pricing I don’t expect it to be under the testimonials tab. For ecommerce websites, product descriptions have the tough job of replacing “touch-it, feel-it, taste-it, try-it-on” merchandise and the help of a salesperson. Leverage the 80/20 rule.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

ClearVoice

APRIL 9, 2020

Create intentional content. Articles can be created for any stage of the customer journey since the focus and intent is customized per piece. I could also check availability in my area, get a price quote, and watch a slideshow of instances where fiber would be beneficial, including work-from-home. We can do better! Case studies.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Convince & Convert

MAY 11, 2016

Or even get rid of old inventory by offering it for a special low price that is (again) exclusive to your Facebook audience. The resulting avalanche made an estimated $125,000 in merchandise sales from just one tweet. Share new items on Facebook before listing them elsewhere. Offer flash sales that can only fans can access.

Ad Frequency 117

Ad Frequency Social Media Twitter Merchandising 117