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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Home Depot also uses AI to match customers with recommendations that match their intent and interest. AI saves merchandisers (and customers) time. higher basket rates, 4.8X

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YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages. We first want to meet users’ informational intent by delivering educational content across their topics of interest.

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Google Cloud announces general availability of Retail Search

Martech

Search abandonment is seen as major problem for retailers and Retail Search will offer an understanding of shopper intent and context based on established Google search technologies. Optimized results that match business goals such as the introduction of new products and promotions with the shopper’s intent. Why we care.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

They used a personalized exit-intent popup targeting visitors considering a purchase but about to abandon the site. Bloomreach Overview: Bloomreach stands out for its powerful search and merchandising capabilities. It can be used on any website and has a dedicated WordPress plugin and Shopify app with extra options.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

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5 Daily ABM Tasks for Digital Marketing

DemandBase

I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. I check in on my automated advertising campaigns.