KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. How to Uncover Top-of-Funnel Keyword Opportunities. Why is top-of-funnel important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165

Features Google B2B Marketing Top of Funnel 165

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. The good news is that search engines are much smarter than they used to be and are able to understand the intent of what a user is searching for, without having to use “exact-match” search results.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

seo.co

MARCH 8, 2021

So if your answer to the target keyword is much longer, don’t count on it as position zero candidate. . Google even timestamps the portion of the video that applies to the searched keyword. Not every keyword search has a featured snippet. What are things people in your target market would search for?

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

B2B Marketing Insights - WE

MARCH 25, 2022

B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. On-page factors include title tags, meta descriptions, header tags, images, page content, keyword density, HTML code, page speed, schema markup, etc. SEO Keyword Research.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It also gives you a chance to optimize for long-tail keywords that often get overlooked. You’ll produce more onsite content, which can give you more pages to rank and more keyword-based territory to dominate.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

EMagine B2B Blog

DECEMBER 3, 2018

Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Long-Tail Keywords Continue to Grow. As marketers, it’s important for us to prepare for the change and constant innovation from Google.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Long-Tail Keywords Continue to Grow. As marketers, it’s important for us to prepare for the change and constant innovation from Google.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, in an effort to better understand the true meaning behind the user’s intent. Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Consider these stats: 68% of online experiences begin with a search engine. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Outbrain

AUGUST 27, 2018

. #1: Retargeting by Long Tail Keywords. Most people who visit your landing page via a specific keyword don’t actually convert. But the fact that they landed on your page, and the fact that they used a specific keyword to get there, are two very valuable pieces of information at your fingertips. How to do it?

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. What keywords are prominent within your onsite content? Take PPC, for instance.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Valasys

NOVEMBER 20, 2020

In order to reach the target audience and make a mark in the global business ground, start-ups should have a proper online marketing agenda. This time the marketing agenda should be articulated online and should be revised from time to time. PEST Analysis Market Analysis Web Audit Social Media Audit SWOT Analysis.

Online Marketing 52

Online Marketing Tips Long Tail Marketing Peer-to-peer 52

Single Grain

JUNE 14, 2023

PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

accelerate agency

JANUARY 10, 2021

Search Intent: Types of Google Searches. How the SEO Strategy is Mapped to the Marketing Funnel . What keywords are prominent within your onsite content? How well do articles or posts answer reader intent? . SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

ClearVoice

AUGUST 27, 2019

Misplaced keyword focus. Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase.

De-duplication 92

De-duplication Tactics SEO PageRank 92

accelerate agency

AUGUST 10, 2021

Search Intent: Types of Google Searches. How the SEO Strategy is Mapped to the Marketing Funnel . What keywords are prominent within your onsite content? How well do articles or posts answer reader intent? . SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

seo.co

JANUARY 4, 2022

Your most important considerations should be your target audience and your target keywords. With keyword research, you should be able to identify some valuable areas for optimization— keywords and phrases with high search volume , relevance to your target demographics, and relatively low competition. Future proof your work.

SEO 98

SEO Lead Scoring Lead Ranking Content 98

Conductor

JULY 6, 2022

Kicking off the buying process with online research has become the norm. Ranking at the top of the SERP for key search queries can put you on the radar of these buyers and draw them to relevant pages on your site based on their search intent. Map keywords to every stage of the buyer’s journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here at HubSpot, we know a thing or two about webinars.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

seo.co

JANUARY 31, 2022

We all know SEO and keyword rankings matter, but what Search Engine Optimization (SEO) KPIs (key performance indicators) are the best representation of SEO success and which are simply vanity metrics ? With critical information, marketing teams decide if their SEO initiatives did them justice or not. Increase In Keyword Ranking.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Directive Agency

DECEMBER 1, 2017

If you iterate an old ad instead of creating a new one, you can test the sales copy, targeted keywords, and focused audience. You can always learn from your mistakes and adapt your keywords, target audience, and sales copy instead of creating a new, untested, ad. . Keyword research. Think about it. Image Source ). It’s faster.

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Recommended articles: How to tag your keywords 10X faster and beat your SEO competition on insights. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Directive Agency

NOVEMBER 11, 2016

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. . Keyword research, the backbone of search optimization, is rapidly evolving. That’s some market share you can’t afford to pass up.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

seo.co

JANUARY 20, 2021

Keyword strategy. Though the days of keyword stuffing are far behind us, there’s still something to be said for targeting natural, long-tail search terms that tell Google and other search engines what your content is about. As mentioned, content rests at the core of all online marketing. Quality content.

Business 69

Business Buyer Personas Copywriting Advertising Agencies 69

Webbiquity

FEBRUARY 11, 2014

Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? New SEO Best Practices with Schema Markup #SESCHI by TopRank Online Marketing Blog.

Tactics 100

Tactics SEO Tips Keywords 100

Single Grain

JANUARY 16, 2023

Keyword Stats. Google uses more than 200 organic ranking factors in its algorithm, the most important of which are backlinks, high-quality content, page speed, responsive site design, website security, keyword usage in the content, and SEO-friendly site structure. Keyword Stats. The average keyword is 1.9 Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

MAY 29, 2023

Short Summary: Organic traffic is essential for SaaS companies’ success and can be achieved through SEO optimization, keyword research, and content tailored to target audiences. Content marketing is the most important element of a successful online marketing campaign. Let’s dive in!

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52