Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. Industrial website goals and usage.

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing Strategies industrial email marketing

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How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. Visit my website for more content on industrial marketing.].

10 Tough Questions to Evaluate Your Target Account List

The Point

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Visit my website for more content on industrial marketing.].

ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

And without accurate targeting, it can be wasted on an audience that isn’t interested. Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. Targeted.

Understanding Your Target Industry: What You Need to Know

Business Brainz

Just learning about your target industry is not enough. It is vital that you understand your target industry in order to create industry-specific marketing communications that resonate well with your prospects operating in the industry. Industry Trends.

44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.

A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. How To Identify Your Target Market.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

According to Grandview Research , the SMS marketing industry is booming. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. Send Targeted, Time-Sensitive Promotions.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”.

Developing Your Target Personas 

ATAK Interactive

One of the biggest challenges marketers face is targeting the right people at the right time with the right message. Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? Industry: .

Does Your Content Marketing Team Know Enough About Your Target Industry?

Business Brainz

While most of the marketing leaders acknowledge that, is everyone equipping their content marketing team with enough insight about each target industry or verticals that the company sells into? And, how well-aware are you of the changing priorities at every targeted industry?

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? Industrial sales typically involve various stakeholders, each with different pain points that your content must address.

Defining your ICP for the Manufacturing industry

Heinz Marketing

In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while sales does all the work of finding and nurturing relationships and closing deals. Industries. Does your business manufacture for specific industries?

9 Tips To Get Seen By Your Email Target Audience

SendX

This makes it difficult to get seen by your target audience. You may even ask questions about their role, industry, or needs at the lead generation stage and personalize your emails with this information.

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The Real Value of Content Marketing for Industrial Companies

Industrial Marketing Today

In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. Given this situation, how do you sell the value of content marketing to industrial companies? For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. Let’s look at three scenarios that are very common in the industrial sales process.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Need examples of effective industrial e-mail marketing?

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More than 40% of Marketers Now Using Location-Based Marketing for Targeting

KoMarketing Associates

Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers.

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.

Targeted Advertising: Does it Actually Work?

Contently - Strategy

Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads. Targeted ads are supposed to offer better value for money, after all. The post Targeted Advertising: Does it Actually Work?

Developing Your Target Personas 

ATAK Interactive

Put more simply, you segment your ideal customers into different categories and call them goofy names like Sign Industry Steve, trying to get into their mindset and u nderstand their pain points , goal s, etc. Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? If you strip everything away, “personas” are just the people you are targeting to help you grow your business.

Industrial Content Marketing for Engineers to Make a Buy Decision

Industrial Marketing Today

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced by manufacturers of components targeting Design Engineers. Visit my website for more content on industrial marketing.].

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. What is industry research?

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Industrial buyers are in charge these days, not you.

How to Target Effectively on LinkedIn

Single Grain

LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. But no matter which type you choose, you have to get the targeting right. LinkedIn Ads aren’t cheap, so if you’re not targeting the right people, you’re basically just throwing money away. Fortunately, you have a lot of different options for targeting. Target by Job Title. Targeting job titles is the easiest option.

The Ultimate Targeting Guide for LinkedIn Advertising

Directive Agency

With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. . This powerful platform allows advertisers to reach ideal users through a variety of targeting options. Example of continent targeting.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn.

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Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Let’s start by defining what we mean by a target market.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen HCM Essentials

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Audience Targeting Improves Paid Search. This article on DigitalCommerce360.com provides five ways audience targeting can improve paid search results.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. A similar trend is seen in the industrial sector. Lead generation has always been a top priority in industrial and manufacturing marketing. How do you use content marketing to manage your industrial sales funnel?

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How to Define & Target Your Target Audience

seo.co

From a young age, we’re taught to identify target audiences, interpret them, and then make calculated decisions based on how we believe we can get them to do what we want to accomplish. That’s because you understand your target audience. Defining Your Target Customer.