The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing Strategies industrial email marketing

10 Tough Questions to Evaluate Your Target Account List

The Point

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights.

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How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. Visit my website for more content on industrial marketing.].

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].

A Guide To Identifying Your Target Market


There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. How To Identify Your Target Market.

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Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Visit my website for more content on industrial marketing.].

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry


Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Much of AI is targeted toward practical skills in media jobs.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn.

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How To Narrow Your Target Market (And Why You Need To)

Go Beyond SEO

When you focus your energy on targeting a narrower audience , your message can be more customized. Here are the top 3 areas of focus when determining how to narrow your target market. How to Narrow Your Target Market in 3 Steps. Narrowing your market is a scary prospect.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data


My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”.

Content Marketing Tips for B2B Businesses – Backed By Industry Experts

Unbound B2B

Presently, the strategies used by businesses to find target audiences are very different from the once used just a few decades ago. The post Content Marketing Tips for B2B Businesses – Backed By Industry Experts appeared first on UnboundB2B.

How to Define & Target Your Target Audience

From a young age, we’re taught to identify target audiences, interpret them, and then make calculated decisions based on how we believe we can get them to do what we want to accomplish. That’s because you understand your target audience. Defining Your Target Customer.

How to Create a Targeted B2B Customer Profile


Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc.

More than 40% of Marketers Now Using Location-Based Marketing for Targeting

KoMarketing Associates

Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers.

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Take Your Questions To The ‘Targeting’ Twitter Chat


Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. Calling all modern marketers: Got questions about targeting? Easier said than done… Good marketers always will be on the lookout for ways to better research and understand their buyers, so that future campaigns can be even more finely targeted.

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Which Industries Are Most Reliant On PPC Ads In 2021?


It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most? The Financial Services Industry.

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions


In response, vendors are investing more in digital marketing, particularly in account identification and ad targeting solutions, which have become a primary means to reach their target accounts. Advanced targeting capabilities based on the job titles of the members in buying teams.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen HCM Essentials

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Audience Targeting Improves Paid Search. This article on provides five ways audience targeting can improve paid search results.

How to Target Effectively on LinkedIn

Single Grain

LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. But no matter which type you choose, you have to get the targeting right. LinkedIn Ads aren’t cheap, so if you’re not targeting the right people, you’re basically just throwing money away. Fortunately, you have a lot of different options for targeting. Target by Job Title. Targeting job titles is the easiest option.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Let’s start by defining what we mean by a target market.

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years. B2B Marketing News Industry News audience targeting B2B Marketing digital marketing

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Developing Your Target Personas 

ATAK Interactive

One of the biggest challenges marketers face is targeting the right people at the right time with the right message. Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? Industry: .

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

Now, 87 percent of marketers plan to increase the scale of contextual targeting and find new audiences altogether. This does not mean that marketers are ditching the idea of context and audience targeting in its entirety. About 80 percent claim that achieving both contextual and audience targeting at scale is either a “critical” or “high” priority within the next year. Customer Experience Industry News audience targeting customer experience marketing

Target 131

Freshen Demand Gen Efforts with Generational Targeting


It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. For content planning, themes based on generational preferences could overlay product- or industry-specific themes to further refine messaging.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience. Industry News Social Media Marketing content marketing digital marketing

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Unfair Advantage: How AI Targeting Creates Big Value


How you can create your unfair competitive advantage by applying AI to lead targeting. We explore how the process of targeting leads is broken in most businesses and why this can’t be solved by people alone. The journey they’ve been on to find their sweet spot in the market where a) the process of ‘Targeting’ was very broken and b) utilize technology in such a way it ‘enables the human spirit’, is fascinating. Artificial Intelligence B2B Targeting/Audience

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Why Is Email Marketing Vital For The B2B Industry?

Only B2B

Email marketing is a process or technique of sending promotional messages to the targeted customers, but before don’t forget to create alluring content, testing, and maintaining it. . We can target a wider audience, whether they are business or customers. .

B2B Targeting Vectors For People Who Don’t Like Math


Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. So what does any of this have to do with B2B targeting and vectors? Why Information Quality Matters in B2B Targeting. When it comes to B2B targeting, information is an important piece of the puzzle. B2B Demand Generation B2B Targeting/Audience

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Developing Your Target Personas 

ATAK Interactive

Put more simply, you segment your ideal customers into different categories and call them goofy names like Sign Industry Steve, trying to get into their mindset and u nderstand their pain points , goal s, etc. Developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or? If you strip everything away, “personas” are just the people you are targeting to help you grow your business.

7 Sales Software Tools To Help You Dominate Your Industry

Marketing Insider Group

This is a great location to connect with other executives and learn from industry leaders. LI’s Sales Solutions offerings use formulas to target new leads by locating the best people to reach out to, ultimately saving you time. Marketing and sales are constantly evolving.

6 types of targeting every marketer needs to know


Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting. Anyone who says it’s easy probably isn’t doing it right—and if you’ve ever felt perplexed by all of the targeting tactics and data available today—you’re not alone, marketer. Here are the six types of targeting every marketer should know. Jump to: Data targeting (first and third-party).

Using Link Targeting for Improved Inbox Personalization


Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). What’s Device Targeting? High-Level Reasons To Target Links In Your Email Campaigns.

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