Industrial Marketing Today
JUNE 16, 2022
Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America.
Industrial Marketing Today
AUGUST 20, 2021
The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. The industrial. This is only a content summary.
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Industrial Marketing Today
MAY 25, 2022
Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JULY 19, 2022
However, it is still one of the top-performing industrial marketing tactics. Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. You don’t have to take my word for it.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That? Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
MAY 17, 2021
Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
APRIL 14, 2020
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
NOVEMBER 11, 2020
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
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Industrial Marketing Today
MAY 20, 2020
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
JULY 15, 2020
In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
SEPTEMBER 26, 2019
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. As they say, “?Tis Tis the Season.”
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Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Industrial Marketing Today
MAY 8, 2020
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.
Industrial Marketing Today
MARCH 19, 2019
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. Visit my website for more content on industrial marketing.]. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Industrial Marketer
DECEMBER 20, 2022
But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. Read more » The post Wisdom of the “Industri” from Industrial Marketer appeared first on Industrial Marketer. OK, it’s a stretch.
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. It is a mixed bag of good and bad news. This is only a content summary.
Industrial Marketing Today
SEPTEMBER 20, 2019
An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. It is not something that you should do on a whim or expect to launch a new site in a few weeks. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.
ClickDimensions
MARCH 14, 2023
As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
Industrial Marketing Today
OCTOBER 25, 2018
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. This is only a content summary.
Industrial Marketing Today
JANUARY 17, 2018
Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JUNE 4, 2015
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Yet, most supplier websites are failing to meet the buyer’s expectations.
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MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.
Industrial Marketing Today
AUGUST 14, 2018
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Those are some major challenges in industrial content marketing […] The post Industrial Content Marketing that Engages Engineers by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketer
APRIL 12, 2022
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment.
Salesforce Marketing Cloud
FEBRUARY 2, 2023
What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).
Industrial Marketer
DECEMBER 15, 2022
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
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Industrial Marketer
AUGUST 26, 2022
Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. Read more » The post How Digital Marketing Is Changing the Manufacturing Industry appeared first on Industrial Marketer. With that in mind, it really comes as a surprise that, in spite.
Heinz Marketing
JANUARY 26, 2023
Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.
Customer Experience Matrix
DECEMBER 30, 2021
The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. Download here.
Industrial Marketer
NOVEMBER 23, 2021
The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a. Read more » The post An Industrial Marketing Feast of Inspiration appeared first on Industrial Marketer.
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Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
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