Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Business2Community ). Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

DECEMBER 3, 2019

Whether you're a web designer or considering hiring one for your company, it's critical you know about the current challenges and opportunities in the web design industry. Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% However, across certain industries – for example, Financial Services, mobile devices aren’t quite proving quite as popular, with a notable decline in impressions. And across industries the numbers are even more impressive!

Display 98

Display Stats Advertisements Advertising 98

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sprout Social

SEPTEMBER 14, 2020

As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021. As you think about marketing in 2021, consider targeting consumers who show an interest in industries tangential to your own.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Webbiquity

MARCH 8, 2016

Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

MAY 28, 2020

By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch. Statista ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. In a sector that shows no signs of slowing down, things change often and fast.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Only B2B

JUNE 8, 2021

This includes analyzing the email marketing stats depending on the demographics and firmographics. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Easy Design And Launch Process. Happy Marketing! .

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Hubspot

MARCH 29, 2021

Here are some stats that give some perspective on why that's happening — facts and figures that make the case for sales automation. Sales Automation Stats. Hinge Research ) 4. Hinge Research ) 5. H inge Research ) 6. Hinge Research ) 7. Hinge Research ) 7. HubSpot ) 2. HubSpot ) 3. McKinsey ) 8.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Inbox Insight

DECEMBER 21, 2023

Learn from industry insights to avoid repeating these mistakes and optimize your intent data strategy for success. Intent data and the buyer journey Buyer research behavior Today’s buyers are savvier than ever, often conducting extensive research before reaching out to suppliers.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

JANUARY 27, 2020

While many of the major emerging technologies are getting more accessible, you could also still be wondering, "Which might be worth investing in for my industry specifically?" For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. Pew Research Center). Juniper Research).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Contently

MAY 23, 2017

Even industries like retail and energy are already turning to machine learning to implement techniques like real-time pricing. AI is the next major step in computing, and it’s hard to imagine what industry it won’t impact. Boardroom meetings are bearing that out, according to research by Bloomberg.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Additional research reveals consumers are primarily motivated to use social to connect with family and friends.

Stats 133

Stats Business Lead Scoring Lead Ranking 133

Hubspot

JUNE 15, 2020

Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. Image Source.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. Here are four key takeaways from this research: • Do feed the gorilla. print industry. • Be like Avis. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. print industry. ( The Wonder of Tech ). eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Booking.com research revealed some interesting differences between the types of travelers. “We

Stats 72

Stats Trends Statistics Consulting 72

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. In proportional terms that’s just over 44% of the industry total. 5 B2B Lead Generation Stats and Facts. 3 B2B Content Marketing Stats and Facts. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Public Relations 108

Public Relations Stats Work Management PR 108

Hubspot

JUNE 30, 2020

And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

Sprout Social

JULY 13, 2022

Use industry research to inform how your brand navigates social media in Europe. While many consumers use the platform to connect with family and friends, research shows they’re more than willing to use it to connect with brands as well. That way, you can meet your European audience where they are already waiting for you.

Social Media 100

Social Media Stats Webinar Metrics Media 100

Optinmonster

NOVEMBER 27, 2019

Online Shopping and Research Statistics. eCommerce Abandonment Stats: Shopping Cart Abandonment. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. Online Shopping and Research Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. One area marketers cited as needing improvement is the ability to personalize emails, as stated by 67% of marketers in eConsultancy and Upland Adestra’s research.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. 25 Live Video Stats That Marketers Need to Know.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Hubspot

MAY 12, 2020

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. 67% of brands leverage account-based marketing.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. YouTube stats for marketers don’t just apply to the B2C industry. Making the most of these YouTube stats.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. According to our research: 99 percent of email users check their inbox every day, with some checking 20 times a day. Proof You Can See. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. Email Marketing in the SaaS Industry. Use Case #1: Client in the Hotel Industry.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104