industry podcast 
Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.
The Forward Observer
MARCH 1, 2024
Integrated marketing and PR strategies are a requirement for all businesses. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. Don’t know how to leave an iTunes review?
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The Forward Observer
MARCH 29, 2024
Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.
Marketing Insider Group
MAY 16, 2023
Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.
Marketing Insider Group
MAY 27, 2023
Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. This marketing podcast is hosted by John J. Can’t Get Enough of Marketing Podcasts?
Brandpoint
MARCH 28, 2023
After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.
Sprout Social
AUGUST 24, 2022
The nature of social media and marketing has transformed the public relations industry. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand. In the past, PR focused on traditional media like print, radio and television for coverage.
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