Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. By enhancing our algorithms, ZoomInfo is now able to display more complete records from multiple data sources, offering users more accurate, valuable information.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Technology : Sales and marketing intelligence platforms and customer relationship management systems. Even those at the top are always at risk. Offer Expansion. Customer interviews are also beneficial. Market Expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. What is competitive monitoring? Why is competitive monitoring important? You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Vision Edge Marketing

OCTOBER 3, 2023

With treasure maps based on market and customer insights and competitive intelligence, businesses are better able to chart a course to target and attract new customers with precision. Implementing the right technology stack empowers your teams to derive meaningful insights. Wondering what kind of data to navigate?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 103

Social Media Work Management Marketing Management Media 103

Vision Edge Marketing

MAY 11, 2021

Competitive Intelligence. How much time did you spend keeping a pulse on your industry and your market? Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity. They become hyper-focused on how to perform at their optimal level with every passing moment of competition. Market Data.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Decision intelligence is a framework that bridges the gap between insights and decisions. What is decision intelligence?

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Zoominfo

MARCH 9, 2023

While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. Talent intelligence platform A talent intelligence platform automates and informs the recruitment process from candidate sourcing all the way through hiring.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. The latter requires proficiency in Business Intelligence (BI), data, and analytics.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Leveraging data from social media can enhance each of these by enabling brands to stay ahead during increasingly competitive conditions.

Social Media 117

Social Media Work Management Marketing Management Media 117

Scoop.it

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. You can analyze your customer database to get this information.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Due to advances in technology, 90% of the data in the world was generated within the last two years.

Marketing AI 282

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. But how exactly is the mobile world doing that, and how is going “cookieless” impacting the industry?

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Going a step further, these technologies play a crucial role in sales forecasting.

Marketing AI 114

Marketing AI Analytics B2B Marketing Lead Ranking 114

Navigate the Channel

OCTOBER 9, 2023

More Customer Engagement Using information gathered digitally, businesses can engage with their customers in more meaningful ways. This includes using data intelligence to predict what customers want even before they themselves are aware of it. Data intelligence supports efforts to maintain a viable economy and a sustainable climate.

Digital Transformation 65

Digital Transformation Business FAQ Work Management 65

SmartBug Media

APRIL 15, 2024

But it’s not just one tech giant writing the script today—it’s the entire technology landscape. Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). The Technology Powering GEO So if you look under the hood, what makes these AI search engines rev? The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Heinz Marketing

APRIL 24, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. The technology has the potential to revolutionize the way businesses operate, providing insights and efficiency gains that were previously impossible.

Marketing Management 83

Marketing Management Ethics Paid Search Agency Companies 83

Martech

MARCH 20, 2024

Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. This can take a lot of shapes.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

ClearVoice

MARCH 31, 2023

Artificial intelligence and machine learning are emerging technologies disrupting industries. Understanding AI content marketing Artificial intelligence simulates human intelligence processes. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Why AI marketing matters.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. AI excels in smart technology.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SalesIntel

MARCH 14, 2024

Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Navigate the Channel

OCTOBER 26, 2023

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. One of the most transformative technologies in recent years has been Artificial Intelligence (AI). What industries are leading in AI adoption for B2B? The Role of AI in B2B 1.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. And this informs your marketing game plan. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. Analyzing this gives you a competitive edge. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. templates.

CMS Development 113

CMS Development SEO Trends API 113