Expert insights. Personalized for you.
It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. MORE
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing MORE
No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Now imagine you work at a scrappy small player in your industry. B2B lags in digital. In some places more than others. MORE
You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group. MORE
That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form MORE
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content MORE
The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. MORE
Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. MORE
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Visit my website for more content on industrial marketing.]. MORE
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial content creation MORE
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated! Read More » The post Industrial Lead Generation for Sales – It’s Complicated! by Achinta Mitra appeared first on Industrial Marketing Today. MORE
The IoT market’s experience shows just how powerful content can be for emerging industries. Companies in emerging industries don’t have that luxury. But because medical journal articles aren’t exactly mass marketing tools, the AI healthcare industry is leaning on art and design. MORE
The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group. MORE
What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. While the number of leads generated … Measuring ROI of Industrial Content Marketing is Difficult Read More » The post Measuring ROI of Industrial Content Marketing is Difficult by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. MORE
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Visit my website for more content on industrial marketing.]. MORE
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. MORE
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.]. MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. MORE
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.]. MORE
However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.]. MORE
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry MORE
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. MORE
An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Website Design & DevelopmentIt is not something that you should do on a whim or expect to launch a new site in a few weeks. MORE
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Websites industrial buyers MORE
Industry Related Topics Industrial Marketing Today
SEPTEMBER 26, 2019
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
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Industrial Marketing Today
MARCH 12, 2020
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Visit my website for more content on industrial marketing.].
Marketing Insider Group
NOVEMBER 6, 2019
The IoT market’s experience shows just how powerful content can be for emerging industries. Companies in emerging industries don’t have that luxury. But because medical journal articles aren’t exactly mass marketing tools, the AI healthcare industry is leaning on art and design.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Websites industrial buyers
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Industrial Marketing Today
OCTOBER 24, 2016
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
SEPTEMBER 20, 2019
An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Website Design & DevelopmentIt is not something that you should do on a whim or expect to launch a new site in a few weeks.
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership.
Act-On
MAY 21, 2019
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
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Industrial Marketing Today
MAY 13, 2016
Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
MARCH 19, 2019
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated! Read More » The post Industrial Lead Generation for Sales – It’s Complicated! by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketing Today
OCTOBER 12, 2015
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.
Marketing Insider Group
NOVEMBER 1, 2016
The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Industrial Marketing Today
AUGUST 14, 2018
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JUNE 4, 2015
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].
Biznology
FEBRUARY 25, 2020
No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. Now imagine you work at a scrappy small player in your industry. B2B lags in digital. In some places more than others.
Industrial Marketing Today
OCTOBER 12, 2017
What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Kaon
FEBRUARY 28, 2019
Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0
Industrial Marketing Today
NOVEMBER 2, 2015
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content
Biznology
FEBRUARY 21, 2018
The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.
Industrial Marketing Today
MARCH 9, 2014
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing
Industrial Marketing Today
SEPTEMBER 13, 2018
However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. While the number of leads generated … Measuring ROI of Industrial Content Marketing is Difficult Read More » The post Measuring ROI of Industrial Content Marketing is Difficult by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Marketing Insider Group
OCTOBER 16, 2018
You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group.
To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.
Customer Experience Matrix
DECEMBER 16, 2018
It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.
Industrial Marketing Today
MAY 15, 2015
That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form
Industrial Marketing Today
SEPTEMBER 1, 2015
It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketing Today
JULY 15, 2018
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.].
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.
Industrial Marketing Today
DECEMBER 3, 2014
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.
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