Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.].

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Do you think industrial email marketing is dead? Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing email marketing for engineers industrial email marketing

Are marketers fueling the fake news industry?

Biznology

The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

Industry Insights with David Kirkpatrick

Salesfusion

The post Industry Insights with David Kirkpatrick appeared first on Salesfusion. Marketing Blog Case study Industry Insights Interviews

How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries.

Industry Insights Interview : Scott Brinker

Salesfusion

The post Industry Insights Interview : Scott Brinker appeared first on Salesfusion. Marketing Automation B2B Marketing Industry Insights

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales

Industry Insights with Brian Honigman

Salesfusion

The post Industry Insights with Brian Honigman appeared first on Salesfusion. Marketing Automation Industry Insights

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing

Industry Insights with Christine Crandell

Salesfusion

The post Industry Insights with Christine Crandell appeared first on Salesfusion. Marketing Blog B2B Marketing Industry Insights

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

Industry Insights with Patricia Travaline

Salesfusion

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Industry Insights with Divina Paredes

Salesfusion

The post Industry Insights with Divina Paredes appeared first on Salesfusion. Marketing Automation Industry Insights

The Uncomfortable Similarity Between the Diet Industry and Marketing   

Marketing Insider Group

The post The Uncomfortable Similarity Between the Diet Industry and Marketing appeared first on Marketing Insider Group. You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great?

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry.

Industry Insights with David Raab

Salesfusion

The post Industry Insights with David Raab appeared first on Salesfusion. Marketing Automation Industry Insights

Industry Insights with Paul Greenberg

Salesfusion

The post Industry Insights with Paul Greenberg appeared first on Salesfusion. Marketing Automation Industry Insights

How Blockchain Will Disrupt the Insurance Industry

Modern Marketing

The insurance industry relies heavily on the notion of trust among transacting parties. There is no question that blockchain can, potentially, be a disruptive force in the insurance industry.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROI

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. Visit my website for more content on industrial marketing.].

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].

Why Industrial Content Must Be More Customer-Centric

Industrial Marketing Today

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial and manufacturing marketing Manufacturing content marketing

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].

Industry Insights with Laurie McCabe Part 1

Salesfusion

The post Industry Insights with Laurie McCabe Part 1 appeared first on Salesfusion. Marketing Blog Industry Insights

Industry Insights with Kim Zimmermann

Salesfusion

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Industry Insights with Kim Zimmerman

Salesfusion

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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Purpose Driven Industrial Blogging

Industrial Marketing Today

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

Treatment for addiction continues to be a growth industry in the United States. The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Where is the industry heading? The post Influencer Marketing: Just how Mature is the Industry? Let’s take a leap back in time to 2015.

Industry Insights with Paul Greenberg Part 2

Salesfusion

The post Industry Insights with Paul Greenberg Part 2 appeared first on Salesfusion. Marketing Automation Industry Insights