Expert insights. Personalized for you.
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. MORE
In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Industrial Blogs Industrial content marketing MORE
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies MORE
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.” MORE
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing Strategies industrial email marketing MORE
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing MORE
You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group. MORE
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Read more The post, %Content Preferences of Engineers and Industrial Buyers% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. MORE
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial content creation MORE
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated! Read More » The post Industrial Lead Generation for Sales – It’s Complicated! by Achinta Mitra appeared first on Industrial Marketing Today. MORE
The IoT market’s experience shows just how powerful content can be for emerging industries. Companies in emerging industries don’t have that luxury. The auto industry did this smoothly with lane assistance: Instead of calling it “semi-autonomous vehicle technology,” automakers merely gave users another tool for keeping the car in its lane. But because medical journal articles aren’t exactly mass marketing tools, the AI healthcare industry is leaning on art and design. MORE
The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group. By Jon Franko, Thinker & Partner at Gorilla 76. When it comes to the Xs and Os of B2B marketing, many traits are shared across niches. One such trait is the fact that the buying […]. MORE
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. While the number of leads generated … Measuring ROI of Industrial Content Marketing is Difficult Read More » The post Measuring ROI of Industrial Content Marketing is Difficult by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Visit my website for more content on industrial marketing.]. MORE
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. MORE
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.]. MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. MORE
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.]. MORE
However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.]. MORE
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry MORE
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing content marketing for distributors MORE
An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies industrial lead generation Manufacturing content marketing MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Industry Related Topics Industrial Marketing Today
SEPTEMBER 17, 2020
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
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Industrial Marketing Today
APRIL 14, 2020
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies industrial lead generation Manufacturing content marketing
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Industrial Marketing Today
JULY 15, 2020
In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Read more The post, %Writing Technical Blog Posts for Engineers and Industrial Professionals% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Industrial Blogs Industrial content marketing
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Industrial Marketing Today
MARCH 12, 2020
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Read more The post, %Content Preferences of Engineers and Industrial Buyers% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
SEPTEMBER 26, 2019
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.”
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing content marketing for distributors
Industrial Marketing Today
OCTOBER 25, 2018
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial content creation
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
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Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
AUGUST 14, 2018
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
MARCH 19, 2019
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated! Read More » The post Industrial Lead Generation for Sales – It’s Complicated! by Achinta Mitra appeared first on Industrial Marketing Today.
Marketing Insider Group
NOVEMBER 6, 2019
The IoT market’s experience shows just how powerful content can be for emerging industries. Companies in emerging industries don’t have that luxury. The auto industry did this smoothly with lane assistance: Instead of calling it “semi-autonomous vehicle technology,” automakers merely gave users another tool for keeping the car in its lane. But because medical journal articles aren’t exactly mass marketing tools, the AI healthcare industry is leaning on art and design.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Industrial Marketing Today
OCTOBER 24, 2016
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
MARCH 9, 2014
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing
Industrial Marketing Today
MAY 13, 2016
Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
OCTOBER 12, 2015
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing Strategies industrial email marketing
Industrial Marketing Today
SEPTEMBER 20, 2019
An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.
Industrial Marketing Today
MAY 8, 2020
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
SEPTEMBER 13, 2018
However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.].
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Industrial Marketing Today
JULY 15, 2018
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JUNE 4, 2015
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Marketing Insider Group
OCTOBER 16, 2018
You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group.
Industrial Marketing Today
DECEMBER 3, 2014
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.
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Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. While the number of leads generated … Measuring ROI of Industrial Content Marketing is Difficult Read More » The post Measuring ROI of Industrial Content Marketing is Difficult by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Act-On
MAY 21, 2019
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry
Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Marketing Insider Group
NOVEMBER 1, 2016
The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group. By Jon Franko, Thinker & Partner at Gorilla 76. When it comes to the Xs and Os of B2B marketing, many traits are shared across niches. One such trait is the fact that the buying […].
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Industrial Marketing Today
MAY 20, 2020
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
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