Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Visit my website for more content on industrial marketing.].

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.].

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.].

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? business-to-business (B2B) industry. in the B2B Industry? Paradigm of Strategic Value-Based.

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. Visit my website for more content on industrial marketing.].

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Purpose Driven Industrial Blogging

Industrial Marketing Today

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing

Best Practices for Selling to Government Agencies

industry. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year. Because of this, selling your product or service to a government.

Industry Insights Interview : Scott Brinker

Salesfusion

The post Industry Insights Interview : Scott Brinker appeared first on Salesfusion. Marketing Automation B2B Marketing Industry Insights

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

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Industry Insights with David Kirkpatrick

Salesfusion

The post Industry Insights with David Kirkpatrick appeared first on Salesfusion. Marketing Blog Case study Industry Insights Interviews

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Use industrial content marketing to enable sales

Industrial Marketing Today

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified […] The post Use industrial content marketing to enable sales by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

How B2B Marketing is Changing in 2018

at conferences; trade shows 8 Speaking opportunities 2 AdWords / paid search / PPC 6 Partner Marketing (6 responses) Partner marketing / partner webinars 4 Building relationships with industry groups. remaining eight reported trying a variety of programs: primarily industry media and trade.

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.

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Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales

Industry Insights with Brian Honigman

Salesfusion

The post Industry Insights with Brian Honigman appeared first on Salesfusion. Marketing Automation Industry Insights

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost.

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.

Industry Insights with Patricia Travaline

Salesfusion

The post Industry Insights with Patricia Travaline appeared first on Salesfusion. Marketing Blog Industry Insights

Industry Insights with Christine Crandell

Salesfusion

The post Industry Insights with Christine Crandell appeared first on Salesfusion. Marketing Blog B2B Marketing Industry Insights

Industry Insights with David Raab

Salesfusion

The post Industry Insights with David Raab appeared first on Salesfusion. Marketing Automation Industry Insights

Industry Insights with Divina Paredes

Salesfusion

The post Industry Insights with Divina Paredes appeared first on Salesfusion. Marketing Automation Industry Insights

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Do you think industrial email marketing is dead? Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Industrial Marketing email marketing for engineers industrial email marketing

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry.

Industry Insights with Paul Greenberg

Salesfusion

The post Industry Insights with Paul Greenberg appeared first on Salesfusion. Marketing Automation Industry Insights

Industrial Marketers Face ROI Challenges

Industrial Marketing Today

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. Visit my website for more content on industrial marketing.].

Are marketers fueling the fake news industry?

Biznology

The post Are marketers fueling the fake news industry? If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.

Industry Insights with Kim Zimmerman

Salesfusion

The post Industry Insights with Kim Zimmerman appeared first on Salesfusion. Marketing Blog Industry Insights

Content Marketing for Industrial Distributors

Industrial Marketing Today

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing ToFU

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. I’ve culled the list down to 12 based on the data from my Google Analytics.

Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

Industrial Marketing Today

We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.