It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. MORE
The post Industry Insights with Divina Paredes appeared first on Salesfusion. Marketing Automation Industry Insights MORE
Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing MORE
We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. MORE
Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. Visit my website for more content on industrial marketing.]. MORE
Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. MORE
This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. So how can you make your presence known in the industry known? MORE
Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation MORE
Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.]. MORE
Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing ToFU MORE
Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. Visit my website for more content on industrial marketing.]. MORE
Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing MORE
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing MORE
That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form MORE
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content MORE
If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.]. MORE
Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. MORE
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry. MORE
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Social media MORE
The post Industry Insights Interview : Scott Brinker appeared first on Salesfusion. Marketing Automation B2B Marketing Industry Insights MORE
An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. MORE
Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns. MORE
My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales MORE
Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry. MORE
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. MORE
The post Industry Insights Interview: Amanda Anderson from Epicom appeared first on Salesfusion. Marketing Automation MORE
Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Visit my website for more content on industrial marketing.]. MORE
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. MORE
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. MORE
Industrial content marketing is used by an overwhelming majority of manufacturers. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately […] The post Industrial Content Marketing — Goals are Misunderstood and Misaligned by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
The post Industry Insights with Christine Crandell appeared first on Salesfusion. Marketing Blog B2B Marketing Industry Insights MORE
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.]. MORE
You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Events Internet of Things Dell Dell Technologies digital transformation IIoT industrial internet consortium industrial IoT industrial revolution IoT Solutions World Congress John Roese Michael Dell putting IoT to workPutting IoT to work. MORE
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.]. MORE
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. MORE
We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. MORE
The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception. MORE
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. MORE
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Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].
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Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.].
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An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].
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Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. Visit my website for more content on industrial marketing.].
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Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].
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That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form
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My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales
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Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.
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Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry.
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I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.
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JUNE 4, 2015
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].
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Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].
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Events Internet of Things Dell Dell Technologies digital transformation IIoT industrial internet consortium industrial IoT industrial revolution IoT Solutions World Congress John Roese Michael Dell putting IoT to workPutting IoT to work.
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SEPTEMBER 1, 2015
It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.
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AUGUST 2, 2016
Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Visit my website for more content on industrial marketing.].
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This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. So how can you make your presence known in the industry known?
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In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.
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Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing
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NOVEMBER 3, 2014
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
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SEPTEMBER 19, 2016
If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].
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MAY 21, 2014
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
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JUNE 18, 2015
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.
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We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable.
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AUGUST 26, 2013
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.
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Industrial content marketing is used by an overwhelming majority of manufacturers. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately […] The post Industrial Content Marketing — Goals are Misunderstood and Misaligned by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
MAY 1, 2015
Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. Visit my website for more content on industrial marketing.].
Customer Experience Matrix
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Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors.
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When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing
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We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.
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AUGUST 16, 2013
Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.
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