How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.].

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. Visit my website for more content on industrial marketing.].

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Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.].

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Industry Insights with Christine Crandell

Salesfusion

The post Industry Insights with Christine Crandell appeared first on Salesfusion. Marketing Blog B2B Marketing Industry Insights

The industrial IoT revolution in continuous industry transformation

i-Scoop

Events Internet of Things Dell Dell Technologies digital transformation IIoT industrial internet consortium industrial IoT industrial revolution IoT Solutions World Congress John Roese Michael Dell putting IoT to workPutting IoT to work.

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Social media

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing

6 Inspiring Content Marketing Examples from an Uninspiring Industry

B2B Marketing Insider

Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content marketing at its best will draw you in without you even realizing what hit you. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […].

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].

Industry Insights Interview : Scott Brinker

Salesfusion

The post Industry Insights Interview : Scott Brinker appeared first on Salesfusion. Marketing Automation B2B Marketing Industry Insights

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. So how can you make your presence known in the industry known?

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.

Industry Insights with Divina Paredes

Salesfusion

The post Industry Insights with Divina Paredes appeared first on Salesfusion. Marketing Automation Industry Insights

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry.

Email 112

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.].

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.

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How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. You can bet that new MarTech trends will lead the industry down some very interesting pathways in the future.

Industry Insights Interview: Amanda Anderson from Epicom

Salesfusion

The post Industry Insights Interview: Amanda Anderson from Epicom appeared first on Salesfusion. Marketing Automation

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Visit my website for more content on industrial marketing.].

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].

Industry Insights with Brian Honigman

Salesfusion

The post Industry Insights with Brian Honigman appeared first on Salesfusion. Marketing Automation Industry Insights

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

This is all industrial-strength stuff, aimed at corporate customer experience departments, agencies, and consultants. Pricing is similarly industrial, starting at $15,000 per module for up to three users. Customer journey mapping is now the buzziest of buzz words.

Industry Insights with Christine Crandell Part II

Salesfusion

The post Industry Insights with Christine Crandell Part II appeared first on Salesfusion. Marketing Blog Industry Insights

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

Industry Insights with Kim Zimmerman

Salesfusion

The post Industry Insights with Kim Zimmerman appeared first on Salesfusion. Marketing Blog Industry Insights

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more. Brand Storytelling B2B Marketing content marketing storytelling

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

Social media and regulated industries: A love story. Financial services is a highly regulated industry. And they hired talented young people from outside the industry who knew how to create digital content and more important, analyze the results.