SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. We see so many abandoned experiments in marketing.

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Demand Generation Agencies API Inbound Marketing Transparency 98

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

The Point

JANUARY 19, 2011

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. inbound or outbound – what makes sense for your product? Listen to the podcast now or download it to your favorite mobile device.

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SmartBug Media

AUGUST 26, 2019

When I was first introduced to inbound marketing a decade ago, I laughed at the idea of marketing. Marketing was something that Mad Men did to make more money by ineffectively throwing up TV ads, billboards, and faces on bus stop benches. You see the power of Intelligent Inbound™ marketing and sales.

Inbound Marketing 74

Inbound Marketing Planning Work Management Paid Search Agency 74

FMG Suite

FEBRUARY 2, 2021

Inbound marketing is all about telling the digital world your business exists. From a fundamental perspective, it puts prospects into a marketing wheel that will take them from casual investigator to loyal client, provided that you have the right elements in your strategy. . Think videos, blogs, downloads, podcasts, etc.

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Inbound Marketing Marketing & Strategy Newsletter Traffic 52

B2B Digital Marketer

SEPTEMBER 30, 2021

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. Memorable Quotes.

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Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! In our first episode, Brett McNay, the Director of Enterprise Client Engagement at Bluewolf, an IBM Company, joins Jessica Stephens, Inbound Marketing Director at Oktopost to discuss sales and marketing.

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Top of Funnel B2B Thought Leadership Account Based Marketing Planning 76

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

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CRM Work Management Marketing Management Marketing Automation Services 102

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary. Stay in the Loop.

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Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Zoominfo

JUNE 30, 2019

The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Square 2 Marketing

JANUARY 25, 2022

According to Edison Research , about 80 million people in the United States are weekly podcast listeners, a 17% increase from 2020. If you’re thinking podcasts are for other people or other industries, or if you believe your prospects aren’t searching and listening to podcasts, think again.

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Curation Paid Search Agency Marketing Prospects Search Marketing 59

Square 2 Marketing

SEPTEMBER 29, 2023

We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read. I still meet CEOs who don’t have a marketing budget or are unclear about how much they should be investing in marketing and over what timeframe.

Budget Programs 99

Budget Programs Marketing Budget Creation Planning Inbound Marketing 99

Marketing Insider Group

JULY 28, 2015

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Seth Godin. Tom Webster. David Meerman Scott.

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Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Inbound marketing is the technique used to adapt to the modern buyer’s journey.

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CMO Marketing Automation Services Hubspot Marketing Automation 100

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! And for this month we are going to interview Alex Mackrill, who is the Chief Marketing Officer at Hype and Dexter. No problem, just watch the Podcast! Great to be here.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

KEO Marketing

AUGUST 14, 2017

The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. What are the most successful inbound marketing channels? Here are a few inbound strategies to help you naturally prepare your prospects for a buying decision: Content marketing. Conclusion.

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Inbound Marketing Trade Show Account Based Marketing Sales Qualified Leads 54

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams. This is just a big-picture overview.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

MarketJoy

MAY 30, 2018

To accelerate the sales and get qualified leads, companies are required to function hand in hand with outbound and inbound marketing while building a strong strategy to power it all. Inbound Marketing vs. Outbound Marketing: What’s the Difference.

Inbound Marketing 53

Inbound Marketing Sales Management Planning Cold Calling 53

Confessions of a B2B Marketer

JUNE 15, 2020

Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call.

Inbound Marketing 52

Inbound Marketing Ad Building Outreach B2B Sales 52

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Kathleen Booth provides one in her 100th episode of Inbound Marketing. Binge listen to them at 1.5x

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Zoominfo

AUGUST 12, 2018

But recently, they ventured into a new format: podcasting. Most companies are familiar with the benefits of content marketing. Very few B2B companies have mastered the art of podcasting. The podcast, titled “The Marketing Cloudcast”, discusses the same topics the company usually covers in an audio format.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Outgrow

DECEMBER 27, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Jen is CEO and a Forbes Council Member, leading SmartBug Media , a globally award-winning intelligent inbound marketing agency. Thanks for joining us, Jen.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Marketing Insider Group

NOVEMBER 3, 2017

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.”

Inbound Marketing 166

Inbound Marketing Marketing Demand Generation Demand 166

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

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Inbound Marketing Marketing Budget B2B Marketing Product 100

KEO Marketing

MARCH 31, 2016

Surprisingly, podcasts have seen a recent swing in popularity because of the dominating role mobile has played. Combine high quality and relevant content with the right strategy, and businesses can use B2B podcasts for effective lead generation. They do, however, target a niche audience.

Lead Generation 48

Lead Generation B2B Marketing Generation Multi-Channel 48

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona? About SmartBug on Tap.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Kieran Flanagan: Yeah.

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Paid Content Communities Work Management Product 52

Outgrow

AUGUST 9, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! Starting out as a webmaster in the early 2000s digital marketing scene. Establishing quantifiable goals as a marketing professional. No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

Zoominfo

JANUARY 8, 2020

Option 4: Inbound marketing. A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy.

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Top of Funnel Ad Building Zoominfo Planning 200

SmartBug Media

JUNE 22, 2020

It may not even be a matter of fitting one strategy into the other, as it is using a combination of strategies to make your marketing strategies beneficial for your organization. Thus, the creation of account-based inbound marketing (can I trademark that?). With ABM, sales and marketing alignment becomes even more important.

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Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

KEO Marketing

OCTOBER 4, 2022

Many people think email marketing is dead and has been displaced by “modern” tactics such as text messaging, social media videos, and podcasts. However, they are “dead” wrong because email is still a dominant marketing channel for B2B Marketing. The post Dispelling the Myth: Email Marketing is NOT Dead!

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Email Marketing Inbound Marketing Social Media Tactics 62

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 7. Internet Marketing.

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