The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Do you feel like your marketing campaigns are falling on deaf ears? What Is a Buyer Persona? First up, let’s discuss exactly what a buyer persona is.

The 7 Deadly Sins of Developing Buyer Personas

SmartBug Media

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Confusing Preferences with Personas.

How to Get Started with Inbound Marketing


You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? But how do you get started with inbound marketing? What Is Inbound Marketing?

3 Examples of Buyer Personas to Help You Create Your Own

SmartBug Media

Buyer personas. You know you need personas in order for your marketing to be successful, but you still haven’t created them. Or are you not quite sure what a finished persona should look like? Mobile App Persona: Advocacy Andy.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.

Using Buyer Personas in B2B Blogging

SmartBug Media

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas.

20 Questions to Ask When Creating Buyer Personas [Free Template]


Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. Not to mention, any content marketing you do without profiling your audience is bound to miss its intended mark.

Understanding Buyer Personas: The Business Owner, CEO and High-Level Executive


A strong understanding of your buyer personas is essential to digital marketing success. Your marketing data defines who these personas are, what drives them, and what your company must do to get them to buy. Marketing Automation marketing data

How to Use Buyer Personas in the Financial Services Industry

SmartBug Media

Whether you work for a bank, credit union, credit card company, insurance company, or another kind of financial institution, understanding who your ideal customers are and where you can reach them is an important part of your marketing strategy. Developing Buyer Personas.

Interesting Infographics: The Science of Building Buyer Personas


I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. Traditional Demographic Marketing. Using marketing personas made websites 2-5 times more effective.

The Science of Building Better Buyer Personas [Infographic]


Creating buyer personas is an important part of a successful inbound strategy. These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them.

How to Quickly & Easily Create a Buyer Persona [Free Tool]


Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. But one of the hardest parts of creating those buyer personas is coming up with all of the questions that will shape your buyer persona research.

8 Rookie Mistakes You Might Be Making With Buyer Personas


Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. 1) Too many personas.

Rethinking Your Buyer Persona: Who is the Real Decision-Maker?


It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why. The Real Buyer Persona Is The Online Researcher.

B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers.

Buyer Persona: Defined in a Single GIF


When you''re first starting out with inbound, it''s really easy to get carried away with all the things you want to accomplish. In reality, there''s one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

Floodlight New Marketing

Learn more about buyer personas here. The post Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth appeared first on Floodlight New Marketing. B2b Inbound Marketing B2B Marketing Strategy buyer personas marketing marketing strategy organizational alignment

12 Tools & Resources to Help You Create Better Buyer Personas


At first, creating buyer personas seems simple. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. How can you use it to create buyer personas? Buyer Persona Creation.

How to flesh out your B2B buyer personas

Integrated B2B

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult.

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

Survey 236

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Tweet.

How to Create Buyer Personas for Your Business [Free Template]


The first rule of buyer personas: Take the time to create buyer personas. The second rule of buyer personas: Take the time to create buyer personas! And while buyer personas are certainly great to have, they''re not necessarily easy to create.

5 Hacks for Getting to Know Your Customers


Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Do you really know your customer? Don't be another one.

The Definition of a Buyer Persona [in Under 100 Words]


A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.

How to flesh out your B2B buyer personas

Integrated B2B

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. So, how can you possibly create an accurate persona when you’re trying to nail down several different personalities, lifestyles, and habits? They could prove valuable for your content marketing later.

Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns

KEO Marketing

Using data informed buyer personas can create more successful inbound marketing campaigns. Statistics show that 81 percent of buyers will pay a premium for industry experience and industry-specific solutions, but only 44 percent of B2B marketers use buyer personas.

6 Careless Mistakes That Lead to Inaccurate Buyer Personas


Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. This applies to everything from love to marketing (which happen to share some eerie similarities).

100 Questions to Ask Yourself When Creating a Buyer Persona


The same idea holds true when marketing and selling your products. If you only have a surface-level understanding of your target customers, your ad copy and marketing materials will be aimed at an unnecessarily broad audience. What Are Buyer Personas?

Inbound Marketing Day Atlanta: Twitter Takeaways

MLT Creative

If you didn''t already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. Buyer Personas Inbound Marketing day

From Vague to Valuable: Putting Buyer Personas to Work


In a noble effort to get to know the customer better, many marketers have turned to creating buyer personas -- archetypes that represent the customers they most commonly encounter. Solving Segmentation With Personas. This is one place where personas can really help.

8 B2B Buyer Persona Tips: A Cheat Sheet For Persona Development


What are buyer persona profiles? How should you define the personas for your inbound campaign? We list eight cheat sheet considerations for persona development. Nearly every organisation knows if they're marketing to executives or middle managers. Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics.

Get Personal with B2B Buyer Personas

MLT Creative

People use personas to identify themselves or groups where they maintain connections. Although these personas don't describe all my activities, they do touch on some of my affinities and proclivities, and thus some motivations that trigger my buying impulses. Soccer moms. NASCAR dads.

10 Questions to Consider When Creating Your B2B Buyer Persona

B2B Marketing Insights - WE•DO

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers ( source ). Start building your buyer persona with the following 10 questions.

10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. How to Improve Your Brand Image: Enter Inbound Marketing. Buyer personas and journey.

The Inbound Marketing Methodology Explained [VIDEO]

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

Inbound Marketing Takes Time: How Should You Be Using Yours?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Launching an inbound marketing effort is similar. Your time and effort should include: Aligning Sales and Marketing.