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YouTube SEO: How to Optimize Videos for YouTube Search


When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).

7 of the Coolest YouTube Banners We've Ever Seen


When someone sends me a really great YouTube video, I always want to know who’s behind it. We’ve all seen design work that inspires us, but can have a bad habit of not taking it any further than that. What makes something like a strong YouTube banner so great?

Trending Sources

28 of the Best Chrome Extensions for SEO, Productivity & More


How many times have you sat down to work and been pulled into a pit of procrastination ? No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. 12) HubSpot Collect. That’s where HubSpot Collect will come in.

56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Hubspot ). Hubspot ). Marketers work in very small teams: 81% of all content teams contain fewer than six people. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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The Future of Chatbots in Marketing [YouTube Live Event]


Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

'Being Full of Sh*t Doesn't Work Anymore'


His message sounds a lot like the philosophy of HubSpot, where we believe that instead of interrupting people with ads and spam, companies can use inbound techniques to draw customers toward them. It turns out others inside HubSpot have discovered the movie and loved it too.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Plus, what about Google Maps, Google Translate and a plethora of other Google products?”),

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The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

18 (of the) Best Web Analytics Guides of 2011


On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. The measurability of the web can be a double-edged sword.

9 Criteria for Selecting a Social Media Monitoring Tool


Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A user is frustrated by a perceived malfunction in your product.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

9 Reasons Why Your Social Media Strategy Isn’t Working


And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Connect with HubSpot

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.]

7 Quick Ways to Free Up More Time in Your Day


It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. 2) Work Within a Defined Timeframe. When hunger strikes at work, this is what the internal conversation looks like for me: "Hmmm.

Good Bots vs. Bad Bots: How to Tell the Difference


Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. How does that work, exactly?

Learn to Code: 16 Handy Resources to Get Started


And many of us are still unclear how it all works -- how writing and combining complex strings of words and characters can lead to the creation of web browsers, websites, operating systems, smartphone apps, and more. HubSpot Resource.

58 Best Marketing Tools to Build Your Strategy in 2017


Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Check out the HubSpot CRM Now.

Tools 56

7 Reasons Why No One is Watching Your Video Content


Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” You did it.

Video 55

The Enemy of Productivity

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? Ignore the email and focus on work.


How to Transform Your Blog Content into Compelling Videos


Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Can Blog and Video Work Together?

Video 50

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic.

17 Reasons Why Small Business Need (More) Video


From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first.

The 15 Best Audio and Video Editing Tools


Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” ” — HubSpot. HubSpot.

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The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

8 How-To Videos We Love (and Why)


I’m not alone here, either -- 4X as many customers would prefer to watch a video about a product, rather than read about it. People are searching for videos to learn how to do things on YouTube. 8 How-To Videos on YouTube to Learn From.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make


Do you have an audio/visual production team that can film and edit the video, or will you be doing it yourself? If you're having trouble moving leads along your funnel to get them to try a product demo, free trial, or download a free tool, you might want to make a demo video first.

Video 48

21 of the Best Social Media Marketing Guides of 2013 (So Far)


Social media management, even for SMB organizations, takes a full-time salary worth of work. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 7 steps to rank your video higher on YouTube by iMedia Connection. Email can work.

Choosing a Video Platform: What to Evaluate for Marketing and Sales


Can you upload directly from your YouTube channel? It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. How often are new products/features launched?

CTR 74

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort


But I promise, simple is effective and I have seen this work. To dive deeper into each component, check out Hubspot’s Startup Marketing Plan: Blueprint and Kit. Every month, over 6 billion hours of video are watched on YouTube.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement.

10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content. Why this work so well: They’re short and sweet.

How to Figure Out What Keywords Your Potential Customers are Using


Now, in English; a keyword – in HubSpot’s words – is most often, “a word or phrase that is a topic of significance.”. HubSpot, narrows down the answer to Why do I Need Keywords? Trending videos are based on embedded video views and views on YouTube.”. 3) HubSpot Keyword Grader.

24 Growth Hacks to Try Today


This hack works particularly well with things like one-line quotes or statistics. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points.

Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA.

48 Phenomenal SEO Guides, Tips & Tactics


Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Long Does SEO Take To Start Working? How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account.

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6 Viral Video Marketing Examples That Will Never Get Old


In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Why It Works. Why It Works. Why It Works. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video.

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Best of 2009: Social Media Marketing, Part 1


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.