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YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).

7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. We’ve all seen design work that inspires us, but can have a bad habit of not taking it any further than that. What makes something like a strong YouTube banner so great?

Trending Sources

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

How many times have you sat down to work and been pulled into a pit of procrastination ? No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. 12) HubSpot Collect. That’s where HubSpot Collect will come in.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Hubspot ). Hubspot ). Marketers work in very small teams: 81% of all content teams contain fewer than six people. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ).

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. Despite the many business benefits of blogging , it remains an underutilized tactic.

SMB 146

'Being Full of Sh*t Doesn't Work Anymore'

Hubspot

His message sounds a lot like the philosophy of HubSpot, where we believe that instead of interrupting people with ads and spam, companies can use inbound techniques to draw customers toward them. It turns out others inside HubSpot have discovered the movie and loved it too.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Plus, what about Google Maps, Google Translate and a plethora of other Google products?”),

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. The measurability of the web can be a double-edged sword.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A user is frustrated by a perceived malfunction in your product.

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9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Connect with HubSpot

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. How does that work, exactly?

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.]

7 Quick Ways to Free Up More Time in Your Day

Hubspot

It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. 2) Work Within a Defined Timeframe. When hunger strikes at work, this is what the internal conversation looks like for me: "Hmmm.

Learn to Code: 16 Handy Resources to Get Started

Hubspot

And many of us are still unclear how it all works -- how writing and combining complex strings of words and characters can lead to the creation of web browsers, websites, operating systems, smartphone apps, and more. HubSpot Resource.

7 Reasons Why No One is Watching Your Video Content

Hubspot

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” You did it.

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58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Check out the HubSpot CRM Now.

Tools 56

How to Transform Your Blog Content into Compelling Videos

Hubspot

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Can Blog and Video Work Together?

Video 49

The Enemy of Productivity

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? Ignore the email and focus on work.

RSS 2

The 29 Best Social Media Monitoring Tools

Webbiquity

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.

The 15 Best Audio and Video Editing Tools

Webbiquity

Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” ” — HubSpot. HubSpot.

Tools 62

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic.

8 How-To Videos We Love (and Why)

Hubspot

I’m not alone here, either -- 4X as many customers would prefer to watch a video about a product, rather than read about it. People are searching for videos to learn how to do things on YouTube. 8 How-To Videos on YouTube to Learn From.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

Do you have an audio/visual production team that can film and edit the video, or will you be doing it yourself? If you're having trouble moving leads along your funnel to get them to try a product demo, free trial, or download a free tool, you might want to make a demo video first.

17 Reasons Why Small Business Need (More) Video

Vidyard

From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first.

Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

Social media management, even for SMB organizations, takes a full-time salary worth of work. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 7 steps to rank your video higher on YouTube by iMedia Connection. Email can work.

24 Growth Hacks to Try Today

Hubspot

This hack works particularly well with things like one-line quotes or statistics. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement.

6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Why It Works. Why It Works. Why It Works. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content. Why this work so well: They’re short and sweet.

The ‘Less Is More’ Content Strategy

BuzzSumo

Many blogs have also had success by increasing their content production. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. One of the key features of Brian’s content is the production of comprehensive, reference content.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Long Does SEO Take To Start Working? How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

Now, in English; a keyword – in HubSpot’s words – is most often, “a word or phrase that is a topic of significance.”. HubSpot, narrows down the answer to Why do I Need Keywords? Trending videos are based on embedded video views and views on YouTube.”. 3) HubSpot Keyword Grader.