You Need a Privacy Policy in 2017: Here's How to Start


At this point, you might be asking yourself: Do I really need a privacy policy for my website? But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. Privacy Shield.

Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week


Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. Happy holidays, from HubSpot!

Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

Intro to GDPR and Why It Matters to Marketers

Marketing Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency. If you’re using HubSpot as part of your inbound marketing campaign, you should understand how they are working on GDPR and how it’ll impact you.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog.

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GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

GDPR , a set of data privacy and security laws whose goal is to protect the personal data of all EU citizens, applies to every industry that collects user data – and FinTech is no exception. 2 - Update your privacy policy – Draft a policy that highlights your company’s transparency.

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data. Hubspot, Act-On, Marketo), advanced web analytics (e.g.

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

While there is some ambiguity in the UK with the E-Privacy Directive that prescribes opt-out position for B2B customers rather than the more strict double opt-in consent position under the EU-wide GDPR, the bottom line is - you need to get as much data double-opted in as possible. you are using HubSpot, here is a useful guide. Update Privacy Policy. In a gist, privacy notices and policies must be transparent.

The Ultimate Guide to GDPR for Advertising


It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. Businesses must conduct privacy impact assessments.

Facebook for Lead Generation: An Overview of Lead Ads


In this environment of online privacy problems, reassurance is essential when you’re asking for personal information. Facebook requires all companies using lead ads to have a privacy policy on their site, but you can include some of the key points here to help build trust.

How To Build Website Trust In 2018: Six Proven Methods

EMagine B2B Blog

53% of marketers say blog content creation is their top inbound marketing priority. -Hubspot. According to Hubspot, “ More Google searches take place on mobile devices than on computers in 10 countries including the U.S. Include a Privacy Policy.

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Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need


Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Facebook Plans Privacy Options 'Similar' to Europe. In light of a newly launched European data privacy law -- and the heat on Facebook for the misuse of its users' data by analytics firm Cambridge Analytica -- Facebook has revamped its privacy options for all users.

4 Ways to Address Privacy Concerns in Your Marketing


While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? There's an amalgam of privacy concerns users could run into or even violate when using a given social network.

What in the Heck Is Going on With Privacy at Google


The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information.

5 Ways You Can Add Social Proof to Your Landing Pages


Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. 2) Privacy Policy.

Inbound Marketing University |

delicious b2bmarketing

User Login Email: * Password: * Create new account Request new password Powered by Drupal and HubSpot. About Contact Us Privacy Policy Terms of Use. Subscribe by RSS Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By

Only 34% of UK Consumers Know What the GDPR Is [New Data]


They're all notifying me that they're updating their privacy policies," he said. "It When I informed my friend that he was receiving the emails not because of Facebook privacy fallout, but rather because of the GDPR, his response was, "GDPR?".

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets


Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. According to Twitter, "The privacy policy must also be posted on the same page where the information is collected."

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published.

Even More Requirements for Facebook Advertisers


But then, the Cambridge Analytica story broke -- and since then, Facebook has swiftly instituted sweeping changes to its data, content, and privacy policies. For reference, these "fake" accounts already violate Facebook's policies. "It

3 Unique Ways to Gain Trust on Landing Pages


Include Your Privacy Policy. Experiment with having a 1-2 sentence explanation of your privacy policy regarding the collection and use of their information. Connect with HubSpot

Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week


That’s where HubSpot comes in ! Submit your request to chat with a HubSpot inbound marketing specialist about your marketing right here. Without any further information, one would assume this loss is due to the new privacy policy update and the uproar that came from it.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. Privacy Policy | Site designed by AMAInteractive a div.

7 Ways to Optimize Your Conversion Forms to Get Better Leads


For first-time visitors, HubSpot''s conversion forms are long. 7) Ensure your visitors'' privacy. Link to your privacy policy either next to your email field label or at the bottom of your form below the submit button.

4 Trends Impacting Ecommerce Marketing in 2011


Privacy and FCC concerns of digital couponing. What about consumer privacy? An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you.

Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Privacy Policy | Site designed by AMAInteractive a div.

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16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]


And trust me, we take love pretty seriously here at HubSpot. 13) "Do you have a privacy policy? Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work?

16 Marketing Pick-Up Lines to Snag Your Next Hot Date


And trust me, we take love pretty seriously here at HubSpot. 8) "Do you have a privacy policy? Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work?

The Ultimate Cheat Sheet for Awesome Marketing Emails


Let's take a look at one of HubSpot's recent email sends as an example. Link to Privacy Policy: As the web evolved into an even more social and public platform, concerns about privacy continue to get raised. Connect with HubSpot

The Laws Marketers Need to Know to Avoid Legal Backlash


And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Privacy Policy | Site designed by AMAInteractive a div.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust


For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. 5) Include a link to your privacy policy.

The 5 Critical Components of Fantastic Lead-Capture Forms


For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks visitors to describe their biggest marketing challenge. Privacy Policy. Link to your privacy policy next to the field that asks for the visitor's email address. Connect with HubSpot This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages.

A Marketer's Guide to Complying With EU Cookie Laws


Their efforts culminated in what has come to be known as the EU Cookie Directive, a wide reaching piece of legislation that requires EU member countries to pass laws around web privacy. We've come a long way, baby.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages


Privacy Policy Link: Include a link to your business' privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind. Connect with HubSpot

How to Diagnose and Heal a Poorly Converting Landing Page


Offer Security: In a world where online privacy and security is becoming more and more of a concern for many internet users, sense of security is a must-have. To combat these issues, include an obvious link to your company's privacy policy on or near your form.

Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines


Also, having an easily accessible privacy policy is imperative. charity: water has not only partnered with HubSpot but also developed a great partnership with TOMS Shoes, among other brands.

Top 5 Tips for Creating Effective Forms


Add a privacy message (or link to your privacy policy) that indicates their email will not be shared or sold. Connect with HubSpot This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales.

Google Updates Algorithm to Provide Fresher Results for 35% of Searches


If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." A full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere.

6 Ways to Transform Your Marketing with Data


We measure everything here at HubSpot, but it turns out it's not just because we're a bunch of dataheads. Think about what data you have that you can share (in aggregate and in accordance to your privacy policy) to show your impact on your customers and the market.

30 Key Terms in Landing Page Creation & Optimization [Glossary]


” As proud sponsors of this conference, HubSpot will keep sharing the lessons we learn with our audience. For instance, the absence or "Privacy Policy" link next to email field.). Connect with HubSpot Landing pages play a critical role in lead generation.

5 Ways Community Banks Can Adopt Social Media


Get your internal policy right. A picture may be worth 1,000 words, but with banking regulations being what they are, the privacy policies guiding their posting (especially if they include customers) can be 10 times that. Connect with HubSpot