Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

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Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., But those days are over.

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Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. How to Sell AI Products in a Competitive Market Now we know some of the major challenges that you need to overcome, let’s look at how some brands and experts are positioning their AI. ChatGPT launched on wednesday.

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Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. To position herself positively to potential employers, she highlighted transferrable skills from her previous positions.

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Hubspot

MARCH 22, 2019

He uses net present value (NPV). While I can't promise you'll be the next Warren Buffet, I can tell you more about net present value and how it's used to identify great investments. What is net present value (NPV)? Net present value (NPV) is the value of projected cash flows, discounted to the present.

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Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

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Hubspot

JANUARY 16, 2020

When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. or "Is it even possible to move up the ladder in a remote position?".

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Hubspot

NOVEMBER 1, 2018

Branding plays an essential role in a business' development and consistent brand presentation increases revenue up to 23%. This is where the positioning statement comes to the rescue. Let's take a look at the elements of a positioning statement and learn how to create one. What is a positioning statement?

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Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

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KoMarketing Associates

JANUARY 19, 2022

I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter. LinkedIn , Twitter.

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Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Categorize your competitors by their business positioning and marketing objectives. How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in.

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Hubspot

JANUARY 20, 2020

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. I've been keeping a Smile File in my two years at HubSpot. In turn, this can cause eventual burnout. Acknowledge that burnout exists.

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Marketing Insider Group

JULY 10, 2023

The best CRM products include HubSpot, Salesforce, and Zoho. Use these to determine your market position and track trends. Mailchimp and HubSpot are good choices for email, while Sprout Social and Brand24 are great for social media automation. Gain confidence: Minimize guesswork and present your ideas more confidently.

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Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. At HubSpot, 46% of our blog traffic comes from mobile. At HubSpot, accessibility is a focus in 2020. Welcome to 2020. If you have not yet embraced a mobile-first approach, now is the time.

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Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Image credit: HubSpot. These types of content pieces are integral components to becoming an influencer as they position the brand as a leader in its space. Positive Reviews. Image credit: DevriX.

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Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

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Hubspot

OCTOBER 3, 2018

Brands that are consistently presented see an average revenue increase of 23%. There’s only one surefire way to build a strong brand: brand positioning. Here's how to successfully position a brand in your market in 2018. What is Brand Positioning? 6 Steps to Create Your Own Brand Positioning Strategy.

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chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? This movement is growing.

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Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. New data from HubSpot tells us that smart CTAs, also known as personalized CTAs, convert 202% better than basic or multivariate CTAs. Watch/Book Demo.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Tomorrow People

FEBRUARY 2, 2021

Now, there is a real need for individual products to get their own dedicated marketing efforts encompassing product development, positioning, go-to-market strategy, sales enablement, and ongoing customer success initiatives. This article presents some standout examples of technology platforms doing top-quality product marketing.

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Hubspot

APRIL 27, 2020

So for both your and the robot's sake, we've compiled some insight from HubSpot experts about the topic. Generally speaking, those positions are more data-oriented and quantitative in nature. Prospects aren't swayed solely by figures presented to them. At which point, the robot would be stumped. It wouldn't have the answer.

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Hubspot

MARCH 4, 2020

As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back. That requires preparation, confidence building, and breathing. Prepare, practice, and bring notes. Finally, visualize success!

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Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. Let’s dive in. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. Create a sales process you enjoy buying from.

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B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Zoominfo

SEPTEMBER 16, 2020

Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Distributing style guides provides people with a standard for all brand communications.

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Hubspot

MAY 6, 2020

Plus, live videos present a unique opportunity to build trust with interactive, two-way conversations. Free, live educational programming is a great way to position your brand as a thought leader. On Facebook and Instagram, people look at video content 5X longer than static content.

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ANNUITAS

OCTOBER 27, 2023

The addition of Copilot does two positive things for marketers. It is a nice pair of benefits to add for users, positioning Salesforce as a trusted advisor as more and more teams adopt generative AI into their everyday tasks. It has even adopted the mantra “Data + AI + CRM + Trust” to support the position.

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Hubspot

NOVEMBER 8, 2023

Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Transitioning into a leadership role requires a whole new set of skills and strategies. Lay a robust foundation.

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SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

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SmartBug Media

APRIL 3, 2023

The goal here is to provide useful information and position yourself as an expert in your field. This positions you as an expert on the subject. New Ways to Personalize Content and Generate More Leads HubSpot continues to find ways to better personalize content for an audience. One powerful feature is the Smart CTA tool.

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Hubspot

OCTOBER 29, 2018

"The transition [to automation] needs the right education and training to enable people to take advantage of the new opportunities," says HubSpot CMO Kipp Bodnar. "We Consider small-to-midsize businesses (SMBs), for instance which often "operate at a local level," says HubSpot VP of Marketing Jon Dick.

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SmartBug Media

JUNE 1, 2022

65 percent of all consumers find a positive experience with a brand to be more influential than great advertising. Plus, knowing that customers are likely to be influenced by peer reviews, they present a clear path for generating referrals and engaging with brand evangelists. Examples of Customer-Centric Brands.

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Hubspot

APRIL 13, 2021

The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. We love how this platform: Integrates with CRMs such as Salesforce and Hubspot so you can easily track your leads. No downloads or plugins required to host, attend, or present at webinars.

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Hubspot

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. So when they're presenting to a prospect, they hastily speed through the support slide in their presentation deck. You drop the ball during sales presentations. Remain composed when you get here.

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SmartBug Media

JULY 21, 2021

Whether you have a revenue operations team or team members appointed to revenue operations, HubSpot Operations Hub is a great option to accomplish these goals. Although HubSpot Operations Hub is a great platform, there are still challenges you will face when centralizing operations in HubSpot’s customer relationship management (CRM) system.

CRM 98

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Martech

AUGUST 16, 2023

While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences. Use something like HubSpot Playbooks for consistent data across reps. What can you do to improve sales experience consistency?

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Hubspot

MARCH 25, 2024

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. How to Handle Them: Guide them on how to present a business case. She says, "We've found success by guiding them on how to present a business case. You can also present evidence-based insights.

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