The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. Page title. Meta description.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 27, 2010

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Free Download - Improving SEO: A Practical Guide. Connect with HubSpot : There are also far fewer sharks in the water. Use SEO to drive more visitors to your site.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword Research Practices to Follow. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Practices to Avoid.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 75

Facebook Long Tail Marketing Amazon Lead Scoring 75

Hubspot

DECEMBER 22, 2020

Sharing keyword intelligence is a standard best practice. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. PPC is one of SEO's most powerful tools — and vice versa.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. This is a great example of contextual ads in practice: Image Source. Contextual targeting is the solution to that problem. Delta Example.

Ads 85

Ads PPC Long Tail Marketing Keywords 85

Valasys

NOVEMBER 23, 2022

Looking at things more practically, when a person searches for a nearby restaurant, they are likely to pick out one of the top most options. Thoroughly research best practices, stay abreast of new trends, and stay ahead of the curve. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Lake One

APRIL 23, 2019

According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

EveryoneSocial

FEBRUARY 26, 2019

It’s natural and has been a practice for years, but if you focus on just that you miss out on giving a great experience to potential prospects. That is target both long-tail and short-tail keywords that will have the best impact. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ).

Paid Content 76

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 76

SmartBug Media

FEBRUARY 5, 2020

At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices. Understand Search Engine Ranking Factors. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets. Launch the Event.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Optinmonster

FEBRUARY 21, 2024

Adjust Your Headlines When it came to actually creating the content, Canva followed best practices to write the highest-converting headlines possible. For example, one post they wrote was originally entitled, “Why Steve Jobs Took Long Walks and Why You Should Too”. However, sometimes they still missed the mark. But the best part?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. There is no one-size-fits-all definition of a “good” engagement rate.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend.

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. Guessing is not a recommended practice for obvious reasons.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

MARCH 21, 2016

They have a very practical outlook. At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Trade schools can rock SEO because you can take advantage of very specific keywords, called "long tail keywords" (LTK).

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Join this live webinar to learn practical and specific blogging methodologies that you can apply and get results.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Image credit: HubSpot.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 29, 2013

3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. Try to identify a long-tail keyword phrase, preferably something educational, that your audience would really benefit from learning. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 27, 2011

5) Optimized for long-tail keywords. River Pools knew it was best to target easier keywords when just getting started, and very specific words--or long-tail keywords--worked best. For example, 'vinyl liner pools' was a long-tail term the company targeted. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. Now in his new book The Sales Acceleration Formula , he shares the practices he used to build a sales organization from scratch. 8) "Focus your content on long-tail topics.

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Hubspot

MAY 3, 2010

Because of this, blogging is an absolutely essential practice for SEO and traffic building. Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ).

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

AUGUST 18, 2010

Search engine optimization (SEO) is an industry and practice in constant flux. Long Tail SEO. Connect with HubSpot : As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority.

SEO 28

SEO Long Tail Marketing FAQ PPC 28

Hubspot

DECEMBER 23, 2011

Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot :

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 1, 2016

Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot. For every blog, web page, and piece of copy we write, we follow the best practice of creating a corresponding meta description. via HubSpot. via HubSpot. 3) Increase Visits from Social.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

NOVEMBER 22, 2010

You don't need to use this tool, but you should be looking to make sure these best practices are in place on your site. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28