Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Market with Intent. How can brands market with intent? Marketing with intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

OCTOBER 10, 2018

To dig a bit deeper into the results, let's think about user intent. But here's the thing: On Amazon -- a site essentially dedicated to online shopping -- it's more likely that I'm searching for something like "best dog food" with the intention to buy it. indicated they did so because of an ad they saw on Amazon. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 9, 2016

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them -- all with the goal of providing more relevant results to the searcher. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Target a keyword, but optimize for intent.

CTR 50

CTR Features Organization SERP 50

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Learn More : * How to Understand Searcher Intent and Use It to Boost SEO Rankings.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. And today's SEO best practices are all about relevancy and intent. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Why long-tail keywords? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

accelerate agency

FEBRUARY 12, 2023

How well do articles or posts answer reader intent? That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Understanding search intent. We will cover topics such as: Does SEO still work in 2023? Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Navigate the Channel

MAY 22, 2023

According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Also remember, according to Smart Insights, that the Advanced Web Ranking January 2023 “demonstrates the steep decline in click-throughs for keywords in 1st position down to 20th. Just step away from the keyword rodeo.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

OCTOBER 15, 2018

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them — all with the goal of providing more relevant results to the searcher. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Directive Agency

JUNE 2, 2023

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Conductor

JULY 6, 2022

Ranking at the top of the SERP for key search queries can put you on the radar of these buyers and draw them to relevant pages on your site based on their search intent. Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. See the example below. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

JUNE 18, 2019

Next, consider how your page content falls into the buyer's journey and visitors' search intent. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ".

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Moz

MAY 6, 2019

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Lack of focus on user intent. Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Analyzing Position in Google Search Console.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Directive Agency

JULY 26, 2017

Slowly work your way up the organic positions. Instead, they’re looking for the underlying intent used when you search. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. One issue you do have to worry about, though, is a searcher’s intent. And that was it! .

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 9) Leverage the Long Tail. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. 4) They Target High-Intent, Long-tail Keywords. If you were achieving a 6% CTR, you would consider that good, right?

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28

Hubspot

JUNE 8, 2016

To attract the best quality leads at the bottom of the funnel, you have to target keywords with searcher intent in mind. However, when someone just types in “WordPress Website Design”, you can’t be certain about their intent. Location-based searches also convey searcher intent adequately. Conclusion.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. If that’s true and this product listicle post really misses the search intent, then it won’t rank even with a 1,000 backlinks pointing to it. Why a long tail? Well, no more! Here’s a better example.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

AUGUST 26, 2016

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. How can you break into the top 10?

Resources 28

Resources Education Lead Scoring Lead Ranking 28

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. Search-optimized content strategically uses keywords and takes into account user intent. This builds trust.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Single Grain

MAY 29, 2023

There are a few reasons why it’s especially important for SaaS companies to drive more organic traffic to their site: Recurring Revenue Model : SaaS businesses operate on a subscription-based model, meaning they rely heavily on long-term customer relationships and recurring revenue. HubSpot is a great example of SaaS content marketing.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52