Sprout Social

MARCH 3, 2022

In fact, micro-influencers are close to hitting the 18% mark in engagement rates. TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? Hashtags on TikTok work just like they do on platforms like Instagram and Twitter.

Trends 112

Trends Communities Video Marketing Search Marketing 112

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. They’ll recommend you because they honestly believe you are the best business for the job. Social media is a great channel for community growth.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

ClearVoice

SEPTEMBER 22, 2023

Encourage customers to rate the products on their website with a comment or two about how they are using them. Leveraging Social Media and Hashtags Create unique hashtags for your brand or a specific campaign and encourage users to add them to social media posts. The hashtag could be a brand name like #Lululemon or #Peloton.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Media 94

Media Viral Marketing Case Studies Youtube 94

Sprout Social

FEBRUARY 15, 2024

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. The hashtag should be short, unique and memorable.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Webbiquity

NOVEMBER 23, 2020

Conversion Rate Optimization. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement. Schedule photos and videos, get the best hashtags for every post, and use smart scheduling to automatically post when your audience is most engaged. OptinMonster. Instagram Marketing.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Anyword

SEPTEMBER 9, 2022

Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? First, hashtags that are unique and catchy make for memorable campaigns. There’s a reason wedding hashtags became a trend, right? Or Facebook?

Social Media 98

Social Media Conversion Media Tips 98

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Biznology

MARCH 13, 2017

To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Use relevant hashtags. To further increase chances of discovery and engagement, make use multiple hashtags per image. Engage with the audience.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Sprout Social

MARCH 21, 2024

Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. uses specific London neighborhood hashtags to indicate location. Here are a few tips to help you discover the right creator.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

DAGMAR Marketing

JANUARY 14, 2022

Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These TikTok ads can appear in three different formats: Standard video ads that appear in-feed are one form of branded hashtag challenge ads. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Webbiquity

MARCH 31, 2020

Fed up with the cancel culture attacks on anyone who dares express a sensible viewpoint, and the general adolescent nonsense so prevalent on the platform (when a hashtag like #thingspeoplestickuptheirbutts is trending, Twitter does not present itself as a forum for serious business discussion). ” Meaningful ratings: The ?

Twitter 320

Twitter Enterprise Management Business Work Management 320

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. sonido original – Linda Belcher Everyday.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. brand safety rate and a 99.9% brand suitability rate. Track branded hashtags and related keywords.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

MAY 24, 2022

The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Conversion rate. Website : Traffic, new users, bounce rate, search rank. Hashtag growth.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Top Rank Marketing

MARCH 20, 2024

Do they follow industry hashtags and contribute to ongoing discussions? Try posting new things, interacting with your audience more frequently, and live tweeting events with their hashtags. If your goals still make sense and seem achievable based on who’s still active X, consider keeping your marketing on.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

MAY 2, 2022

The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. As mentioned above, the video completion rate holds significant weight in the algorithm. Level up your hashtag game. If you thought hashtags were just for Instagram, think again.

Keywords 125

Keywords Video Marketing Social Networks Social Media 125

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Engagement: How many likes and comments does your competitor’s content get.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. The approach is an e-commerce dream, with pinners purchasing at a 10X rate of other platforms. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Conversion Rate & ROI.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Contently

MARCH 2, 2023

While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels. Use descriptive hashtags. Hashtags help get your Reel discovered by people other than your followers.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Navigate the Channel

JANUARY 19, 2024

Hashtags play a crucial role in increasing your content’s reach. Research and use relevant hashtags that are popular within your blog’s niche. Use tools like Google Analytics, UTM tracking codes, and social media analytics to track key metrics like referral traffic, engagement rates, and conversion rates.

Social Media 65

Social Media Media Blogger Demographics 65

ConvertKit

AUGUST 17, 2020

What's a “good” engagement rate on Instagram? When you're working to turn your side hustle into a career —and especially when you're just starting out—you need to keep an eye on your Instagram engagement rate. Average engagement rate = Average # of likes and comments per post / Total # of followers. Jump ahead.

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

Anyword

NOVEMBER 8, 2021

It’s important to note that adding CTAs, hashtags and links to Twitter ad copy will cost you. CTAs and hashtags subtract characters from the total on a 1:1 basis, while links are worth 23 characters. Even a slight improvement in traffic due to a sale can result in a better conversion rate. Include hashtags sparingly.

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Launch Marketing

DECEMBER 23, 2020

Hashtags are a great way for users to find tweets on specific topics. Tweets with hashtags get twice the amount of engagement than tweets without. It’s important to not overuse hashtags. Only hashtag common searches, trends and/or topics that are applicable to your industry or to the content you are posting about.

B2B Marketing 121

B2B Marketing Tips Planning B2B 121

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 127

Trends Social Media Analysis Creativity 127

Sprout Social

NOVEMBER 21, 2022

The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. When both pieces of content were compared, the TikTok videos’ click-through rate was 8% higher.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Hubspot

OCTOBER 10, 2020

While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Why does Instagram engagement rate matter? Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Again, a high volume of positive ratings results in greater visibility. See how that works?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Use Relevant Hashtags Using hashtags with purpose is the most organic way of promoting your post and beating the LinkedIn algorithm. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

flux.la

FEBRUARY 19, 2024

Use relevant hashtags like #pickleball to expand your reach. Offer discounted rates or prizes to incentivize participation. Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility.

Promotion 52

Promotion Blogger Communities Newsletter 52

Spiralytics

APRIL 12, 2023

In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. It’s also one of the top apps for marketers to use in their digital marketing campaigns because of its high engagement rates and young user base.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. The reality?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). So, why bother?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Sprout Social

MARCH 2, 2021

This is because there’s research that shows if your video uses language like “you” or “your” in the first few seconds, you get a higher retention rate. Use hashtags. Using popular hashtags in your TikTok caption or YouTube video description can help an even wider audience find your video as they search for similar content.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

SmartBug Media

MARCH 27, 2024

Increasing customer retention rates by 5 percent can boost profit by 25 percent or more, according to Bain & Company. But companies should also be on the lookout for drops in satisfaction rates—caused by, for example, a product malfunction or clunky UX—which can lead to friction and frustration. What’s keeping customers engaged?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59