Goodish Agency

JUNE 22, 2020

Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Objective: Improve CRO. Challenges.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.)

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

LeadSquared

FEBRUARY 4, 2021

We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. However, the increase in the brand searches and the organic traffic wasn’t proportional. Key Findings.

Organization 52

Organization Google Ads SERP 52

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. Now, Google Trends.

SERP 244

SERP Keywords Eye-Tracking Planning 244

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. So what did we learn from this?

B2B 158

B2B Case Study Case Studies Content 158

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Google / Bing & MSN / Second Tier Engines? Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Marketing Insider Group

JANUARY 13, 2021

The first stop is Google, according to ReviewTrackers’ data. Google is, by far, the favorite tool, and one of the most important aspects of Google results is SEO. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Organic search results perform better than ads. Google Ads are a mainstay for many brands. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time!

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Envy

JULY 31, 2017

As the ecosystem grew, so did Aqua’s organic traffic. The result: Extensive organic promotion through inbound and paid channels leading to over 27% conversion rate and a decision to repurpose it further by creating a sibling eBook, targeting a second key persona, Security professionals. Organic search numbers speak for themselves: Avg.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Are Organizations Measuring Performance? Image: Google Analytics. Likely one of your content marketing goals is to improve organic rank. Rank Metrics. Wrangling Data.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Outgrow

MARCH 11, 2020

7 Ways to Put Teeth into Your Organic Marketing Strategies. Organic marketing strategy can help you thrive only if you do it right. Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies. Organic marketing strategies should be just that — strategies.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Marketing Insider Group

SEPTEMBER 12, 2023

Now, let’s consider a key aspect of modern SEO : Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements. Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors. Read more about our work with Nutanix here.

Marketing AI 273

Marketing AI Distribution Content Marketing Content 273

seo.co

OCTOBER 6, 2021

And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. Ranking #1 on Google takes time. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated. Google Has Penalized Your Site.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Not to mention, organic CTRs are declining, and zero-click queries are rising. Organic Growth Highlights. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. Will SEO soon be dead?

SERP 53

SERP Paid Content Traffic Features 53

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google.

SERP 66

SERP Google Purchase Intent PPC 66

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. How much time does it really take to reach rank one in Google search? Google is a complex search engine, with an algorithm even experienced experts don’t fully understand, and different tactics yield different results.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly The use cases for Parse.ly and Google Analytics. The use cases for Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Buffer

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Google Business 89

Contently

JUNE 16, 2022

The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. Think before you link.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. It also helps build a more powerful case for marketing investments among stakeholders and executive leadership. Expand Your Digital Presence.

Organization 52

Organization Features Enterprise Management Work Management 52