KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It’s not magic.

Traffic 269

Traffic Cost Per Click Organization Lead Scoring 269

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Intent 217

Intent Optimization Google SERP 217

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. So what did we learn from this?

B2B 158

B2B Case Study Case Studies Content 158

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.)

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

Envy

JULY 31, 2017

As the ecosystem grew, so did Aqua’s organic traffic. The result: Extensive organic promotion through inbound and paid channels leading to over 27% conversion rate and a decision to repurpose it further by creating a sibling eBook, targeting a second key persona, Security professionals. Organic search numbers speak for themselves: Avg.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. Now, Google Trends.

SERP 227

SERP Keywords Eye-Tracking Planning 227

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Merchandising 101

Merchandising Marketing Analytics Tools Conversion Lead Ranking 101

Marketing Insider Group

JANUARY 13, 2021

The first stop is Google, according to ReviewTrackers’ data. Google is, by far, the favorite tool, and one of the most important aspects of Google results is SEO. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews.

Marketing Management 314

Marketing Management Content Marketing Planning Content 314

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

LeadSquared

FEBRUARY 4, 2021

We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. However, the increase in the brand searches and the organic traffic wasn’t proportional. Key Findings.

Organization 52

Organization Google Ads SERP 52

Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Organic search results perform better than ads. Google Ads are a mainstay for many brands. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time!

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

illumin

MAY 9, 2024

In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. By studying these metrics before and after your advertising campaign, you can identify any changes that signify an increase in brand visibility (such as the acquisition of new followers or customers).

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 220

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 220

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Not to mention, organic CTRs are declining, and zero-click queries are rising. Organic Growth Highlights. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Contently

JUNE 16, 2022

The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. Think before you link.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Moz

DECEMBER 8, 2020

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.

Correlation 58

Correlation Studies SEO PageRank 58

Outgrow

MARCH 11, 2020

7 Ways to Put Teeth into Your Organic Marketing Strategies. Organic marketing strategy can help you thrive only if you do it right. Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies. Organic marketing strategies should be just that — strategies.

Paid Content 81

Paid Content Organization Marketing & Strategy Marketing Strategy 81

DivvyHQ

MAY 24, 2017

A believer of content management organization systems, Pedersen dove into DivvyHQ headfirst. Like many marketing teams, UL used Google Sheets prior to DivvyHQ, but the spreadsheets were one-dimensional and did little to enhance efficiency and productivity. “They had already subscribed to Divvy, but weren’t really using it.

Case Study 54

Case Study Case Studies Work Management Marketing Management 54

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. At it's peak, this blog had an organic traffic volume of 55 sessions a month (Feb 2021), not a jaw dropper, but still a nice amount of traffic. We updated the publish date and resubmitted it to Google Search Console for re-indexing. What happened?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Martech

FEBRUARY 20, 2024

And within these organizations, they need to know the roles that usually serve on the buying teams. Leaders within your organization can also demonstrate their authority and relevance to the broader public, as well as to customers, by authoring thought leadership articles.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google.

SERP 66

SERP Google Purchase Intent PPC 66

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. This strategy is most beneficial for local businesses. How to get more reviews from customers.

Effectiveness 137

Effectiveness Marketing Management Case Studies Case Study 137

seo.co

OCTOBER 6, 2021

And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. Ranking #1 on Google takes time. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated. Google Has Penalized Your Site.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Microsoft).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Branding 99

Martech

MAY 15, 2024

He argued that less-popular but more specific keywords in both paid and organic search could be more effective than generic or expensive, high-traffic keywords. Using Google Analytics, we delved into their reports and found that a single campaign was under-recording their email success by 128%.

Long Tail Marketing 100

Long Tail Marketing Case Studies Case Study Studies 100

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41