xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”.

Relevance 193

Relevance Research Opinions Content 193

Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Hubspot

OCTOBER 19, 2020

A few brilliant events I have seen: Ski Chalet Experience, Walkthrough Christmas Markets, Cocktails in a Winter Wonderland!". There are several online games and activities you can use for your virtual holiday party. Jack Box Games. Always lead with an inclusive mindset. What's your favorite conspiracy theory?

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development. Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Why does this work?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. I believe commissions are a game-changer. For instance, a 2022 Gartner survey found that 90% of sellers experience burnout, which can lead to resignations. Learn more What is sales commission? 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. I argue that some of the spam created by black hat SEOs doesn’t pollute the web as much as mediocre content created by white hats. ⛏️ The underlying problem : Marketing has become too quant.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. So, what can you do to ensure you’re generating enough high-quality leads while also making an impact on organizational ROI?

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. So, what can you do to ensure you’re generating enough high-quality leads while also making an impact on organizational ROI?

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

Crimson Marketing

OCTOBER 14, 2014

Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). How much should we rely on AI-generated content? Faster blog post drafts?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. Steve Rayson.

Social Media 95

Social Media Social Marketing Conversion Media 95

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? Lead Qualification Matrix.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

chiefmartech

DECEMBER 27, 2021

But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. And in every team too: Marketing and sales aren’t even the most app-laden teams.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Engagio

APRIL 25, 2018

Marketing Summit is next week, and 6,000 fearless marketers will descend on San Francisco for three full days of thought leadership, marketing best practices, and networking opportunities. You can’t top Marketo’s Co-Founder, Jon Miller, who will lead an informal educational session complete with Q & A.

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Adobe Experience Cloud Blog

AUGUST 7, 2018

As marketers, while it may seem obvious, it’s vital to use these search preferences to create better targeted ads. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.” Marketers should be aware of what Netflix, Hulu, and Spotify are doing right.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. These fall under two major headings of content marketing and lead management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Content marketing teams that write for algorithms rather than readers are doomed to practice in futility. Get Your Content Marketing Efforts Shared. SEO Best Practices Still Matter.

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Differentiation 95

Differentiation Social Media Media Aggregators 95

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Learn More: Is It Time to Rethink Corporate Websites — Again? In summary.

Design 69

Design Brand Identity Branding Paid Search Agency 69

Ontraport

APRIL 27, 2021

Your process will look something – but maybe not exactly – like this: Attract website traffic > Convert traffic into leads > Sell to your leads > Deliver your product/experience > Encourage referrals. This isn’t a theory. This is the whole game. Your process might include these steps or others.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

SalesIntel

JULY 8, 2021

Sales is, at its core, a numbers game. If you build your database through your own marketing efforts, use an enrichment service. Lead to Opportunity Ratio. Why it’s important: Lead to opportunity ratio is a reflection of lead quality combined with your lead scoring or qualification model.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Hubspot

SEPTEMBER 17, 2020

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. As marketers, we know search queries like these are important for two main reasons. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? These rewards give customers (players) a sense of achievement.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134