B2B buyers see persistent problems with tech vendors
Martech
OCTOBER 18, 2023
Buyers also have strong opinions about what they don’t want when working with B2B companies. The top deal-breakers include: Lack of transparency in fulfillment processes (48%). Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Supply chain issues/order delays (47%). Get MarTech!
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