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B2B buyers see persistent problems with tech vendors

Martech

Buyers also have strong opinions about what they don’t want when working with B2B companies. The top deal-breakers include: Lack of transparency in fulfillment processes (48%). Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Supply chain issues/order delays (47%). Get MarTech!

Vendors 121
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How Content Marketing Directly Improves Sales

Marketing Insider Group

They may not have the final say, but their opinion counts. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales. Do you track your ranking for key search terms?

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Influencers are People, NOT Campaigns

Onalytica B2B

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Don’t Encourage a Self-Fulfilling Prophecy. She is also producing regular recipe videos as part of a longer term partnership with Blue Diamond.

Campaigns 262
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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. During that time, your content is doing the work of convincing them you’re the best opinion. Case studies are a big part of that. when they read your case study.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

Three problems can kill your response rates: Your timing is off, so your feedback request goes out before your customers receive their purchases, or it’s too soon for them to have an opinion of the product/service. If you can’t easily coordinate message triggering with fulfillment, consider following White Stores’ example below.

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How ERP Improves Customer Service

ATAK Interactive

An ERP system assists companies with order fulfillment. The system connects fulfillment management teams to sales order management personnel. The system can also automate fulfillment, depending on the preferences assigned. Order fulfillment is a complex process. Discounts for long-term customers. Fulfillment.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. Saksham Sharda: So, speaking of value itself in the context of the creator economy, what value in your opinion do creators create exactly? But we have more requests for funding than we can fulfill.