Hubspot

SEPTEMBER 9, 2020

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Next, fill out the form on the page. Lastly, click "Submit" and find out your Sender Score. Being Blacklisted: There are about 50 known blacklists out there that denote which IPs are spammers.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Hubspot

DECEMBER 29, 2011

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency.

Sample 28

Sample Optimization Click Rate Opt-out 28

Lake One

JULY 28, 2020

In HubSpot, you set up your behaviors and scores and then create a workflow or a list to send all leads who meet your threshold over to sales automatically. Again each CRM will be different, but in HubSpot, our favorite way to achieve this is by creating what we call, a MQL List. How to do this will be different for each CRM.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. Individual employees are opting to connect their tools and, on average, leverage eight apps to do their job. The ads were surfaced to HubSpot’s retargetable audience.

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

Valasys

MAY 8, 2020

According to HubSpot, 93% of B2B marketers use email marketing campaigns to distribute content. The proficient email marketing strategists out there have always known that running successful email marketing campaigns is an all-about constant reviewing and optimization of the several aspects of the campaigns.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Schubert B2B

FEBRUARY 5, 2019

Here are a few of the metrics every B2B business should be looking out for. MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The challenge is separating the wheat from the chaff. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is email you technically opted in to receive but don't really want. What if we ever decided to increase our publishing frequency?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

NetLine

DECEMBER 18, 2023

Create more relevant content Buyer intent data like the frequency of site visits and types of content consumed reveal what’s most important to your audience. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Schubert B2B

FEBRUARY 5, 2019

Here are a few of the metrics every B2B business should be looking out for. MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The challenge is separating the wheat from the chaff. Landing pages.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Schubert B2B

FEBRUARY 5, 2019

Here are a few of the metrics every B2B business should be looking out for. MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The challenge is separating the wheat from the chaff. Landing pages.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

MARCH 11, 2019

Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

AUGUST 21, 2013

And because we have a lot of landing pages on HubSpot.com -- and because all the person has to do to subscribe is check a box -- this method of blog subscriber generation really knocked it out of the park for us. For HubSpot users, it gets even easier. No manually exporting people who opt in, and adding them to your subscriber list.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

seo.co

OCTOBER 6, 2021

This section of the guide will explain how to increase the number of people who end up taking meaningful action—whether that’s buying a product, filling out a form, or micro converting, as most of these different types can benefit from the same best practices. Image Source: Hubspot ). Image Source: Unbounce ). Directional Cues.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Bluetext

FEBRUARY 8, 2021

First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in. It’s important to keep in mind it often takes time to build out effective email campaign mailing lists. It’s all about opt-in opportunities. But how do you actually capture those leads?

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

JANUARY 31, 2014

After all, these people just opted in to get even more email delivered to their already cluttered inboxes. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. What if the subscriber is unhappy with the frequency at which you''ll be emailing them?

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

QuanticMind

MAY 3, 2018

Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. No more pre-checked opt-in boxes that consumers can overlook. They must take action to opt in. Therefore it’s important to start by mapping out where their personal data is held so you can be as transparent as possible.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Hubspot

JUNE 16, 2016

If you really want to scale your blog, start with making a commitment to boosting your blogging frequency. For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). 2) Add opt-in checkboxes your landing pages.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Golden Spiral

JANUARY 4, 2019

Integrations: Does your desired webinar platform integrate with your marketing automation platform, such as HubSpot? Webinars can get pretty big in size, so opting for a platform with large storage options is key. Before you host your first webinar, consider the following: Frequency: How many webinars do you plan on hosting each month?

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

DivvyHQ

AUGUST 7, 2018

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SmartBug Media

OCTOBER 21, 2021

And last but not least, we’re finishing up this year’s INBOUND recap series with a blog around the best sessions from our favorite HubSpot Academy professors. We hope you’re as pumped as we were to learn from the ultimate HubSpot connoisseurs as they provide hacks to make our HubSpot usage as easy as possible.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Hubspot

JULY 12, 2012

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. And here at HubSpot, we have two employees with very opposing views on this subject.

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

JUNE 26, 2019

So how do you keep your business out of that one-third segment? If you opt for a points-based loyalty program, keep the conversions simple and intuitive. 6) Make a game out of it. To mitigate this risk, it's important to make customers feel like you’re not duping them out of rewards. Source: Interbrand.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

JANUARY 24, 2012

Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience. Offer customized email frequency. Just as you should let your subscribers select the types of emails they receive, you should also let them adjust the frequency with which you can communicate. Leverage exclusivity.

Buying Cycle 28

Buying Cycle SMS RSS Segmentation 28

Hubspot

JANUARY 16, 2012

Contacts Who Didn't Opt In: Whether you're replacing a less than scrupulous marketing manager or you've just learned about the error of your sketchy email marketing ways , anyone who is on your list because of list buying, list scraping, or any other illegal or legal-ish email address collection method should be removed.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JUNE 7, 2012

They will typically use one IP address, send out thousands of unwanted emails, and then move on before their IP address can get blacklisted. If you have been sending emails from your IP address for a while, it’s already stretched out and ready to go. Below is an example of a dynamic list in the new HubSpot Email tool.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Don't consider this a time to try out designs out of left-field. Or read your blog. Or follow your company on LinkedIn.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 17, 2012

It seems easy -- shoot a text message out to leads and customers to increase sales. That means not only is it crucial you only use SMS with an opt-in list specific to your text program (that means no stealing from your opt-in email list!), but also that every message you send is highly relevant to prevent rampant opt-outs.

SMS 28

SMS Opt-out Opt-in Loyalty 28

Hubspot

NOVEMBER 28, 2011

This is the biggest misconception out there about marketing automation, so let's clear it up right now. Is one segment of your database opting out of emails at a faster rate than others? Perhaps your send frequency is too high, or your messaging isn't quite hitting the mark. Connect with HubSpot :

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation CAN-SPAM 28

Hubspot

SEPTEMBER 22, 2011

Violating CAN-SPAM Laws: Are you still emailing people who have already opted out of your database? Perhaps you're just not making it possible for people to opt out in the first place. Emailing just any old thing is a guaranteed way to entice your email recipients to opt out. Connect with HubSpot :

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Deliverability 28

Hubspot

FEBRUARY 13, 2014

Graymail is email you opted in to receive, but don''t really want. You technically opted in to receive those emails, but most people grow weary of them and don''t engage with them. So you''ve got all this graymail out there -- where does it go? Test your email send frequency. What is graymail? Where does graymail go?

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Domain 28

chiefmartech

MAY 31, 2016

Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. But in many ways, enterprise software feels more perturbed by the increased frequency of these disruptions. Most of them are quite young and malleable.

Enterprise Management 40

Enterprise Management Work Management Effectiveness Marketing Management 40

Hubspot

JUNE 1, 2012

Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place? 1) Emailing People Who Didn't Opt In. The first rule of email marketing is only email people who have opted in. Two weeks!?

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Hubspot

FEBRUARY 3, 2012

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. Either ask people to enter their email twice or experiment with double opt-in. A few emails means they are more special, right?

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Heinz Marketing

MAY 28, 2021

I’m going to opt out.” Now picture this scenario, but that recipient is instead brought to a page where they can opt out of topics that don’t interest them, but stay opted in to other topics you send out on a regular basis. They click and are brought to a page with a single option: unsubscribe. .

Marketing Automation Services 117

Marketing Automation Services Opt-out Opt-in CAN-SPAM 117

Hubspot

JANUARY 12, 2012

In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Have your product engineer reach out with an email that will help address any final objections. Connect with HubSpot : Gleanster Research ].

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 28