Email Open Rates Best Practices


a year due to contacts’ email addresses changing as they move jobs, recipients abandoning old email addresses, and subscribers opting out of email communications. Only half of those accounts turn out to be active.

How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider.

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What You Need to Know About Creating a 'Do Not Reply' Email


That decision -- the one to bring an entire gallon of salsa to the couch, instead of dishing out one serving, was a really bad idea. Negatively influences email deliverability: Email deliverability is the rate at which your email actually makes it into your recipient's inboxes.

Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)


As such, you can't see the email addresses of the people you're emailing, so you must work with the provider to send out your email. Own an opt-in email list. What "opt-in" lists don't mean, however, is that email recipients opted in to receive email communications from your business.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. This may occur because the recipient's inbox is full, but it may be deliverable or may be forwarded manually at another time.

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That


As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. Let’s find out. Buyers start with an ad, check out a blog post, visit a website, sign up for emails, talk to a rep, and end with a purchase.

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Three Ways to Optimize Your Email Marketing Campaigns


According to HubSpot, 93% of B2B marketers use email marketing campaigns to distribute content. Reaching out to the inboxes of the recipients at the right time ensures that they take the desired actions towards boosting the sales conversion rates.


24 Exceptional Email Marketing Tips, Techniques and Tactics


What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

29 Simple Ways to Grow Your Email List


Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Reinvigorate a stale email list with an opt-in campaign.

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24 Exceptional Email Marketing Tips, Techniques and Tactics


What are the most effective techniques for building an opt-in email list? The Ultimate List of Email SPAM Trigger Words by HubSpot. Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci.

12 Guaranteed Ways to Annoy Your Email Recipients


Violating CAN-SPAM Laws: Are you still emailing people who have already opted out of your database? Perhaps you're just not making it possible for people to opt out in the first place. Connect with HubSpot

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How to Get Subscribers for Your Blog: 7 Fresh Ideas


For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits.

Want to Boost Enrollment? Segmenting Prospective Students Can Help


Lower opt-out/unsubscribe rates. Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

The 5-Step Test to Determine Optimal Email Frequency


You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Connect with HubSpot

4 Tips to Keep Your Email List Squeaky Clean


It’s no longer valuable to rent a list and blast out a message to a million recipients in hopes they’ll appreciate your efforts and take advantage of your offer. A soft bounce is a temporary deliverability problem, such as a full inbox or a server that is down.

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The Ultimate Guide to Email Marketing


Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Source: HubSpot. To build that list, you need several ways for prospects to opt in to receive your emails. How to Create an Enticing Opt-in Form.

7 Tips for Growing Your Email List With Sweepstakes


Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints, according to the Email Experience Council. Connect with HubSpot

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15 Tenets of Proper Email Marketing Etiquette


To make sure you are, check out and always adhere to the following principles of proper email marketing etiquette. Make sure every contact in your database has opted in to receive email communication from you. Leave out SPAM trigger words. Connect with HubSpot

5 Disastrous Misconceptions About Marketing Automation


This is the biggest misconception out there about marketing automation, so let's clear it up right now. Is one segment of your database opting out of emails at a faster rate than others? Marketing Automation Helps With Email Deliverability. Connect with HubSpot

16 Things People Really Hate About Your Email Marketing


Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place? 1) Emailing People Who Didn't Opt In.

5 Email Marketing Myths for the Modern Marketer


And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list.

How to Create Marketing Emails Both Readers AND Inboxes Love


If you're unsure whether your emails are up to snuff for your recipients and their inboxes, reference this visual guide to creating an inbox- and reader-friendly email, complete with explanations for why all of these factors matter so much for your deliverability, open, and click-through rates.

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28 Quick Tips for Customizing Your Email Preference Center


Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! 7 Tips for Simplifying the Opt-Out Process: Make it easy for subscribers to find the unsubscribe link in the emails you send.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. House List (or Retention List) - One of your most valuable marketing assets, it's a permission-based list that you built yourself with opt-in subscribers. Confi rmed Opt-In (a.k.a.

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27 Ways to Slice & Dice Your Email List for Better Segmentation


How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.

How to Diagnose and Repair Rotten Lead Nurturing Workflows


Luckily, you can sniff them out with analytics. Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section. Research and data provided is old and out of date, losing credibility.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


A few highlights: You need to include your valid physical postal address in every email you send out. You need to give recipients a clear and obvious way to opt out (i.e., HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).