Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. In this post, we’ll provide an overview of each question from the white paper. Content produced in collaboration with Capgemini.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. A Forrester WAVE matrix of leading vendors is one. Let’s go back to those studies that pit social media against email. Studies love to pit marketing channels against each other. Who’s right? Wrapping up.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 97

Account Based Marketing ABM Paid Content Cost 97

WriteSpark

FEBRUARY 18, 2009

Case Studies. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. White Paper Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

Convince & Convert

FEBRUARY 5, 2018

A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

ANNUITAS

JANUARY 6, 2015

In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. The real question however, is what is next? Oh how I wish it was as simple as this.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

DECEMBER 8, 2021

Other data, this from a study conducted by Heinz Marketing for Integrate, suggests that 60% of B2B marketers are not confident in their current strategy, technology or team structure. There’s also little reason to believe that the trend will be reversed once more in-person meetings become possible. Why we care.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. White paper. White paper. Understand the? business benefits of ERP-integrated e-commerce ?based

B2B 52

B2B Marketing Management Case Studies Paper 52

Sana Commerce

MARCH 4, 2022

One study reports that customers now typically use ten or more channels to interact with suppliers (compared to just five in 2016). According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. White paper.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There’s definitely a disconnect somewhere. Listen to format clues. Channels and Buying Function-.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. The technology industry worldwide is expanding at a rapid pace.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The image is Forrester’s reimagined sales funnel.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. A white paper is developed and marketing decides to launch a “campaign” around the white paper. Taking a tactical versus strategic approach.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. You can find the complete results in this white paper. Three words: lack of alignment. But what happens when there is alignment – in particular, between content marketing and sales?

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Only B2B

APRIL 13, 2022

Forrester Research. Case studies and client testimonials that illustrate the issues an organization or individual encountered, how your solution helped them, and the outcomes they obtained can reassure your potential customer that what you have to offer is the correct fit for them. Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Smashmouth Marketing

SEPTEMBER 23, 2009

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. SO leverage content, and find inexpensive ways to produce. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

B2B Marketing Directions

JUNE 7, 2015

In a recent white paper , Forrester Research discussed the growing use of customer success management by software companies that offer their solutions on a subscription, or software-as-a-service (SaaS), basis.

Enterprise Management 53

Enterprise Management Marketing Management Forrester Content 53

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

EMagine B2B Blog

SEPTEMBER 26, 2017

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Premium content includes offers like white papers, guides, eBooks, case studies and blog posts.

Impressions 40

Impressions Marketing Websites Service Forrester 40

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ValueStory – providing the value storytelling and “back of the napkin” diagnostic assessments and “cost of doing nothing” calculations to help the buyer uncover issues and prioritize action.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. White papers, case studies and testimonials remain key educational tools – but buyers are finding them on their own well before they ever reach out to a prospective vendor.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

The ROI Guy

NOVEMBER 22, 2013

Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more. Each sales rep costs as much as $135,000 in additional costs beyond salary and incentives according to Forrester, including costs for training, CRM, sales enablement, content and leads.

Forrester 40

Forrester Storytelling Training Deliverability 40

Valasys

NOVEMBER 1, 2018

According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments. A company’s inability to align sales and marketing teams around the right processes and technologies costs them more than 10% in revenue per year.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write case studies, eBooks, white papers, etc. Cambridege, MA – [link]. Jacksonville Beach, FL – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100