Brandpoint

JUNE 18, 2020

In one example, Brandpoint client Compeer, a farm credit cooperative, is making publicly available a library of existing webinars and educational resources previously reserved just for customers. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. There’s a reason that ‘how to’ is still the top growing category of video on YouTube: watching is easier. We envision a world where nearly all human resources communications come via video. But there’s a simple answer: video.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. The print publication Mental Floss has seen more than 81 million views on just 88 YouTube videos since February of 2013 , with numbers that well surpass bigger-name outlets like Wired. By offering weekly eight-minute trivia videos hosted by YouTube star John Green.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Related: The Best B2B Video Marketing Resources. Its YouTube page has more than 5.1 million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. If you are dabbling to partner with an influencer, now is the right time to invest your time and resources. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Talking about sales and marketing, B2B sales and marketing. Thank you very much for watching. I coach CMOs.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Buzz Marketing for Technology

OCTOBER 25, 2013

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Never stop testing and learning. e-commerce sales are expected to.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Webbiquity

JANUARY 28, 2013

78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Bing Offers Up a Free Link Graph by SEOBook. 14 Search Tools to Bookmark by Search Engine Watch. Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Formerly @Google @YouTube. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Concerned citizen. Personal views only.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined as ABM streamline the gap between sales and marketing, directing marketing resources to engage a specific set of target accounts. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SnapApp

NOVEMBER 1, 2016

In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. We’ll explore these three main areas with visual examples and resources to learn more: Different Types of Paid Media Channel Options. Search Engine PPC.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. Other resources? One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. And their leadership is bought in at that sales director level.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Popular free options include sites like YouTube and Vimeo. Learn From the Pros.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

NOVEMBER 11, 2013

Sales teams will crave video resources The majority of your content may be text at the moment, however, with the current shift toward easily consumable media, your sales teams will be begging your marketing team to create more video assets to share.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

SnapApp

NOVEMBER 3, 2016

There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. Chances are you have at least a few marketing videos already in your resource library. You can see these these overlay links in the below super music tutorial video from YouTube below.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Popular free options include sites like YouTube and Vimeo.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Resources The trick is to learn how to use all its power. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. “The smart ones put the most resources into the things that they think are of the most value to their clients.”

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda. Mobile There’s a variety of mobile marketing options to consider for your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Top Rank Marketing

OCTOBER 4, 2023

Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Michael Barber @michaeljbarber Vice President of Marketing, Charter School Capital Christopher Penn @cspenn Chief Data Scientist, Trust Insights Lee Odden @LeeOdden Founder and Board Advisor, TopRank (..)

B2B Marketing 110

B2B Marketing B2B DemandBase Conference 110

Marketing Insider Group

FEBRUARY 9, 2021

To improve this metric, focus on enhancing your website’s overall SEO, including linking to high-quality external resources and getting links to your website from high-authority sites. Do you go in-depth and offer creative resources that target your audience? Check out research papers by Forrester and Gartner. Source: Moz.

Content Marketing 358

Content Marketing Planning Paid Search Agency Lead Ranking 358

Sprout Social

APRIL 6, 2021

In other words, lead generation helps you establish your business as an invaluable resource to potential customers. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. Share testimonials as social proof.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Forrester ). YouTube content. Video content is essential — but not all video content should be YouTube content. The best YouTube content often is evergreen and serialized. Why should your organization invest in YouTube content? Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Conductor

APRIL 29, 2021

Create a comprehensive library or wiki of resources that answer key questions everyone in your team may have to help close the knowledge gap between teams. Whether it’s your blog, website pages, or YouTube videos, work with your SEO team and web team to think through the entire digital experience and how SEO supports it.

Organization 59

Organization Tips Work Management Marketing Management 59

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. More than 67% of B2B content marketers invest most of their time and resources in top-of-the-funnel content creation, according to Databox.) CoSchedule ) 73% of B2B marketers use YouTube to distribute content. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Make sure you proactively provide them with the resources they need to make those decisions. This means that your prospects are seeking you out like never before.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. 2 Automating Processes and Optimum utilization of the Marketing Resources. Wrapping Up.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69