Convince & Convert

NOVEMBER 17, 2016

Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Outreach

APRIL 6, 2021

In addition to quantitative data, gather qualitative feedback from social comments, forums, feedback, and focus groups. Learn more about how Outreach helps you scale sales activities and better engage customers, or request a demo today. Tweak Your Strategy. Don't be afraid to pivot.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Listening can even expose an emerging crisis before it makes the news.

Tools 94

Tools Work Management Marketing Management Business 94

Lake One

JANUARY 20, 2020

When it comes to lead generation, personalizing outreach has a significant impact on improving response rate. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members. My favorite tool for this is Vidyard.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Tools 52

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Hubspot

OCTOBER 16, 2019

Public relations firms use outreach as a tactic to boost brand reputation and increase brand awareness. They might use surveys, feedback forms, or focus groups to learn about your target audience. While this event is planned internally by INBOUND, it's a good example of the type of event that a PR agency could help plan.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. Consult your product development team to see if they conducted product testing focus groups. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire.

Press 69

Press Product Screencast FAQ 69

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. In your own buyer’s guide, try to break down who will be reading/sharing/repeating which parts of your outreach and target accordingly.

Tips 59

Tips Class Press Paid Search Agency 59

MLT Creative

FEBRUARY 2, 2011

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? All you need to do is set your success guides—what you want to achieve and how long you want to spend achieving it—and then measure your results against them.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

MAY 20, 2011

How do I find participants for focus groups? Outreach may include, but is not limited to: Facebook ads, Twitter inquiries, emails, survey participants, and Craigslist ads. For example, the comparison of a lead in e-commerce is filling an online shopping cart but not completing a checkout. What do I want to improve now?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Hubspot

JANUARY 16, 2014

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Especially while at church, we all -- Millennials included -- want to feel needed, accepted, understood, and successful. Stay current -- adopt new technology.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

PureB2B

SEPTEMBER 12, 2020

The difference isn’t in the strategy (hyper-targeting a focus group of accounts with a custom messaging approach) but in the execution. A successful ABM strategy includes both sales and marketing outreach, but the heavy lifting is now being done by the marketing side.

Account Based Marketing 113

Account Based Marketing ABM Demand Generation Vendors 113

PureB2B

FEBRUARY 3, 2021

The difference isn’t in the strategy (hyper-targeting a focus group of accounts with a custom messaging approach) but in the execution. A successful ABM strategy includes both sales and marketing outreach, but the heavy lifting is now being done by the marketing side.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Vendors 62

PureB2B

FEBRUARY 3, 2021

The difference isn’t in the strategy (hyper-targeting a focus group of accounts with a custom messaging approach) but in the execution. A successful ABM strategy includes both sales and marketing outreach, but the heavy lifting is now being done by the marketing side.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Vendors 62

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. By melding them through a well-executed marketing plan that’s targeted and personalized, you can achieve more intentional and effective outreach. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Moz

APRIL 3, 2019

If you publish data that is unique to your organization or conduct your own survey or focus group and report the findings, it provides new data with unique insights to glean from it (assuming your methodology is solid, of course). What makes original research so powerful for link building is that you are the only source of your data.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Optinmonster

FEBRUARY 21, 2023

They already have an idea of what each particular group of people needs, wants, and values. So they can adapt their outreach to address those specific pain points. Easier Sales When you segment leads appropriately, your sales team has less work to do.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

They already have an idea of what each particular group of people needs, wants, and values. So they can adapt their outreach to address those specific pain points. Easier Sales When you segment leads appropriately, your sales team has less work to do.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

The ABM Agency

MARCH 28, 2023

Automation solutions are particularly useful in creating personalized experiences at scale by automating activities such as email outreach, lead scoring, data enrichment, content syndication, website personalization and more. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Moreover, knowledge of influencer marketing platforms, Google Alerts, and blogger outreach programs are necessary.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

B2B Digital Marketer

MARCH 4, 2021

Here’s what I, so it’s like a little mini focus group. Rita Goodroe (25:23): So you have to be very clear in your outreach. Or I’m at Rita Goodrow everywhere at Rita Goodrow on clubhouse outreach at Goodwill on Facebook at Rita Goodrow on Instagram, or you can go to read Mimi, do it.com and find all the places.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Bluetext

JUNE 11, 2021

Segmenting Stakeholder Contacts: Based on a contact’s position in the organization and their activities and expressed perspectives, segment them into groups that should be targeted and messaged together consistently. Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Single Grain

JUNE 3, 2021

Filtering helps to prepare a list of qualified profiles for outreach. Which is better – focus groups or surveys? Nowadays, every C-suite level executive has a profile on LinkedIn, so you can easily filter out such profiles based on location (unless the job is remote) and keyword. Leverage the Power of Job Search Platforms.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Litmus

JANUARY 22, 2021

So we’re able to take really large focus groups, if you will, and get learnings and share it back to other channels and marketing team. So we were able to take these learnings that we’re able to generate on really large quantities. If you think about it, we’re launching emails in terms of a million plus sometimes.

Work Management 110

Work Management Marketing Management Multi-Channel SMS 110

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Source Mailshake saw a 97% increase in email replies after A/B testing the content in their outreach emails. Test with a Focus Group of an Ideal Audience and then Expand out. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

MAY 15, 2013

In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. He is the CEO of Outreach , a sales engagement sales acceleration firm. Pretty impressive and lots of lessons for marketers.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 52

Heinz Marketing

JULY 22, 2019

We would hire a formal research firm, and we would spend a ton of money, and there’d be focus groups involved. You can use research to do everything from inform your messaging, to inform the different kinds of sales outreach that you use. I think that doing it that way, you basically have your own content plan laid out.

Top of Funnel 63

Top of Funnel Long Tail Marketing Statistics Customer Surveys 63

Content Marketing Institute

OCTOBER 23, 2018

But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look. It’s their party (and they’ll buy if they want to).

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107