Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.

SERP 96

SERP FAQ Features Wikipedia 96

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 248

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 248

Webbiquity

AUGUST 4, 2020

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Average user rating: 9.54 (out of 10). Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Buffer

SEPTEMBER 20, 2022

The dedicated #build-week Slack channel was alive with Loom videos, and prototypes as teams shared their work. Analytics for Instagram Reels This one will be music to the ears of many Instagram fans. Analytics (including impressions, reach, engagement, likes, and more) are now available for Instagram Reels.

Features 86

Features Ad Building Landing Pages Analytics 86

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website. That's right.

Youtube 101

Youtube Features Keywords Click Rate 101

Webbiquity

NOVEMBER 21, 2021

Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365. Video Editing. Easily create your own videos. Then customize your video with colors, fonts, transitions, and more.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Marketing Analytics Tools 202

Marketing Analytics Tools Analytics Google Marketing Automation Services 202

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 52

Outgrow Features Product Lead Ranking 52

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. What Are the Main MarTech Tools?

Enterprise Management 362

Enterprise Management Marketing Automation Services Marketing AI Work Management 362

Webbiquity

MAY 9, 2023

Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior. How do you know your tactics are working?

Social Media 315

Social Media Social Marketing Planning Tips 315

Ontraport

JUNE 4, 2020

Ordinarily, setting up this level of advanced tracking and analytics would be an enormous CRM and IT administrative project because there are several technical roadblocks, but you can get it done with a flip of a switch and by downloading a pre-built campaign in Ontraport. This feature is available for Pro and Enterprise accounts.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Features 76

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 135

B2B Marketing Search Marketing B2B Google 135

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Now where OptinMonster really stands out is its powerful targeting features. This feature works so well that NeilStrauss.com increased conversions by 125% ! A/B testing and analytics to optimize results.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Martech

APRIL 11, 2024

Perplexity also offers a related search feature that helps expand the breadth and depth of the search. Also interesting, Perplexity has a placeholder where videos will someday be listed. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. See terms.

Marketing Automation Services 128

Marketing Automation Services Bundling Marketing Management Public Relations 128

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability.

Digital Asset Management 114

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 114

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Our #1 Most Requested Feature is Here.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. It can automatically track events like video engagement,” said Mostyn. Things like video starts, video, stops, video completion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech!

Youtube 126

Youtube Optimization Ads Google 126

Inbox Insight

MARCH 29, 2022

Why should brand awareness feature in your B2B multi channel strategy? Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics. Read on to discover 5 key reasons…. Reading time: 5 minutes. What is brand awareness?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 128

Marketing Analytics Tools API Analytics Impressions 128

Conductor

SEPTEMBER 30, 2020

It’s your website, blog, YouTube videos, social posts, press coverage, and today, even your brand’s profile on Amazon. More features available now. The post Conductor New Feature Roundup | Summer 2020 appeared first on Conductor Spotlight. Measure with Flexibility: Amazon Rank Tracking is Available Now.

Features 52

Features Amazon Enterprise Management Domain 52

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. This article will dive into all the details about chatbot builders and explore their features. Table of contents: What is a chatbot builder?

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. Then hit ‘pay.’ Tap Promote.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Conductor

MAY 12, 2020

There are 50+ Partner Offerings to choose from in Marketplace, everything from content creation, to paid media, to technical SEO, to supporting your analytics. It can be YouTube videos, social posts, press coverage, and so much more. That’s Not All: Even More Features Released. Want to see our new features in action?

Features 59

Features Blogspot Work Management SERP 59

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is powered by the PaLM-2 model and can be used for for tasks such as audience segmentation, analytics and customer journey building. What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

Marketing AI 119

Marketing AI Marketing Analytics Tools Work Management Marketing Management 119

Martech

MAY 21, 2024

These features aim to help marketers add new products to existing creative, or to improve existing creative in other ways by adding eye-catching backgrounds and other elements to these assets. For instance, ads featuring shoes will support 360-degree rotation of the product. Ads in AI Overview. Image: Google. Ads in AI Overview.

Marketing AI 65

Marketing AI Google Advertisements Advertising 65

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 times more engaging than long-form videos. Below are five noteworthy nuggets that can help you stand out in the crowd.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. Longer Videos on Instagram. Video Channels Explore.

Features 94

Features Brand Identity Branding Tagging 94

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 137

B2B Marketing Search Marketing B2B Multi-Channel 137

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. InVideo’s platform is brimming with YouTube-specific features. Native video captioning often leaves a lot to be desired.

Youtube 103

Youtube Tools Social Media Keywords 103