What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
You can do this with: Paid search on Google or other search engines. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. The biggest part of your owned media is your website. Social media ads. Image: CMI.
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