KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Optinmonster

FEBRUARY 18, 2024

Your review quantity and quality are SEO ranking factors for search engines like Google. More reviews, especially positive ones, signal to search engines that your business is trustworthy and relevant, potentially boosting your visibility in search results. Your website should also encourage reviews.

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Web visitors can’t see the meta tags — but search engines can.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. (What problem does your company solve?)

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

Navigate the Channel

JUNE 19, 2023

Part of why your English teacher insisted you outline your papers numerically.) Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Navigate the Channel

FEBRUARY 9, 2021

Elite Website Design With a Polished Landing Page. Those who search for architecture firms on the web or click links from an architecture firm’s social media pages will be redirected to the firm’s landing page. Your landing page plays a large role in determining whether visitors to your website convert into paying clients.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. For instance, when I revamped my website’s ‘Above the Fold’ area, I noticed a 30% decrease in bounce rate within the first month.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Contently

SEPTEMBER 8, 2016

Before students could write for the school paper, which came out in print once a month and didn’t exist online, they had to learn about the principles of reporting, then pass a test on the information. Facebook wants to distance itself from the bad press by handing over more responsibility to its algorithm.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Hinge Marketing

MAY 23, 2016

1) Search Engine Optimization . Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. 3) Lead Generating Website.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Binary Demand

JUNE 27, 2023

On paper, B2B lead generation companies may be described relatively simply. They focus on raising your brand’s visibility and directing visitors to your website. This can include B2B email marketing , social media engagement, content marketing, search engine optimization, and even cold calling.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. But first, a short primer on links.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Target Competitors On Facebook Using Interest Based Audiences. ProBlogger.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

KoMarketing Associates

APRIL 7, 2021

Another way to improve the customer experience – and engagement – is how you organize content on your website. White papers: 55% (compared to 60% in 2020). Don’t forget search engine optimization. Search engine optimization takes work, of course. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Outgrow

APRIL 11, 2022

So, sign up for their 7-day free trial and create enticing content to boost your content’s reach and skyrocket your website traffic. Earlier SEO was limited, but now, the search results entail many features like shopping, web location, and maps. Use Google Search results to find newsletters keenly subscribed by your audience.

Distribution 52

Distribution Outgrow Best Practices Content 52

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Set your goals further up the funnel until you get to website traffic. Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

OCTOBER 31, 2019

A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists? Most visitors who come to your website through PPC, or other paid promotional efforts, leave with their next click. There are a lot of Facebook targeting options.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

ClearVoice

SEPTEMBER 4, 2020

93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. More than half of search traffic comes from mobile devices. Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Brightedge

DECEMBER 5, 2019

This allows you to make searches or perform a variety of tasks without having to open a specific website. For example, you can use the omnibox to: Search specific websites by typing in the website and then hitting the ‘tab’ key. Set a timer. Perform calculations. Sporting events information, such as scores.

SEO 64

SEO SERP Wikipedia Google 64

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. Facebook groups surrounding target industries or interests. Don’t waste their time with “welcome to our website” content.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive. So, which approach is best for you? Conclusion.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. There are a lot of moving pieces that make up your B2B marketing strategy , from social media and blogging to search engine optimization (SEO) and email marketing. Google Analytics.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

RebelMouse

DECEMBER 26, 2018

January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. The net result?

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Valasys

OCTOBER 15, 2020

While you can market on TV, on the radio, in the local paper or other ways to reach your local audience, online marketing has taken off in recent years. Whether you want to reach the top of Google search results , or simply have a great way to engage with your customers, a Google My Business (GMB) listing is right for you.

Google 52

Google Business Ideal Customer Profiles Profiling 52

accelerate agency

APRIL 12, 2023

Utilize content marketing Content marketing is a great avenue for lead generation for any SaaS website, as—when done well—it brings people back again and again. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. For example, you could assign 5 points for an email click and 10 points for a white paper download. Referrals: visits from other websites.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. For example, you could assign 5 points for an email click and 10 points for a white paper download. Referrals: visits from other websites.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Binary Demand

JUNE 27, 2023

On paper, B2B lead generation companies may be described relatively simply. They focus on raising your brand’s visibility and directing visitors to your website. This can include B2B email marketing, social media engagement, content marketing, search engine optimization, and even cold calling.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Valasys

JULY 26, 2021

Understanding your audience on each platform like Facebook, Instagram, Linked In, and Twitter will benefit you in developing the best content strategy for providing effective and relevant content. Marketers can easily promote content across social media sites such as YouTube, Twitter, Linked In, and Facebook. – Boost sales.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59