[Facebook, Linkedin] Make your life easier with social media marketing tools and apps
    It shows sample texts so that you can see what you want when making infographics, images, memes, and more. Advanced Facebook Search (AFS) : Have you spent/wasted a great deal of time looking for something or someone on Facebook ? AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions.
    [Facebook, Linkedin] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Facebook Blueprint eLearning Courses / Certifications. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below.
    [Facebook, Linkedin] 6 Ways to Get All Employees Active in Social Media Marketing
    Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. 75% of male internet users are on Facebook as well as 83% of female internet users. LinkedIn boasts more than 450 million user profiles. Looking for some sample social media policies? Here are 7 sample policies from other companies to inspire yours.
    [Facebook, Linkedin] B2B Social Media Strategies and Best Practices
    You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. Social media can be a powerful B2B marketing tool.
    [Facebook, Linkedin] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. Readers respond better to Facebook updates about certain content. First, visit the following sites to see if your competition has an account on these platforms: Facebook. LinkedIn. When was the last time you ran a competitive analysis for your brand?
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Facebook, Linkedin] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. The research is based on an analysis of 10 million articles shared on LinkedIn. The two word phrases starting headlines that gained the most LinkedIn shares on average were as follows (x represents a number). In a B2B context on LinkedIn it seems ‘how to’ posts outperform numbers. . ” LinkedIn Webinar.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Facebook, Linkedin] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.". Personally, I've just begun using video in private Facebook groups, and I find that video delivers higher engagement than text posts.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Facebook, Linkedin] How to Run a Weekly Growth Team in B2B
    You can find a sample spreadsheet here that we use to track and report our weekly progress on: Spreadsheet Link. Here are some sample growth tactics you can test at your own organization: Launch search ads on top conferences so that you gain exposure without expensive sponsorships or to maximize a sponsorship. Launch top of funnel facebook ads with specific audience targeting. Try lead ads on linkedin for all retargeting.
    [Facebook, Linkedin] Why Likes Don’t Matter for Engagement Metrics
    New research suggests that likes, one of the key features of platforms like Facebook, have minimal relevance when it comes to predicting consumer behavior. In one of their first experiments, researchers invited half of participants to like a new beauty brand on Facebook; the other half didn’t get the invite. Then, both groups received a coupon for a free sample. Reconsider Your Facebook Purpose.
    [Facebook, Linkedin] The Art of Creating an Excellent Customer Testimonial
    Facebook and LinkedIn provide review options, and any online selling platform will also feature reviews. Connect with several customers on different outlets to find the best stories and ensure a diverse sampling of people. Testimonials are an invaluable marketing tool for businesses of all sizes. An honest, engaging testimonial from a happy customer can often be the deciding factor for a wavering prospect. Read : Customer Messaging Demystified: What Makes It Unique?
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Facebook, Linkedin] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.”
    [Facebook, Linkedin] The 12 Best Special-Purpose Business Software Tools
    Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites. Sample review: “Google Docs…can be used for everything from content planning and creating, to data storage and mining. Sample review: “Track the status of any shipment on Google Maps.”
    [Facebook, Linkedin] The Eight Best Online Tools for Sales Professionals
    Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sample review: “Close.io Sample review: “If you frequently set up phone meetings with customers then check this out. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Linkedin] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”
    [Facebook, Linkedin] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support.
    [Facebook, Linkedin] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company. Is there any free data to sample?
    [Facebook, Linkedin] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. Below, please find a sample, sanitized SCALE report of comparing two large B2B security companies. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Facebook, Linkedin] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. In fact, we get 10-15 leads and 200+ new connections on LinkedIn every week. They’re consistently tired and frustrated with LinkedIn.
    [Facebook, Linkedin] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Another great feature of the AWS infrastructure is that we want to be sure to highlight, is that the developer console allows for testing with sample phrases prior to submitting for approval — which our team had a lot of fun testing at the office. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Facebook, Linkedin] The Eight Best Social CRM Tools
    Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.”
    [Facebook, Linkedin] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up.
    [Facebook, Linkedin] The 17 Best Social Media Management Tools
    Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Sample review: “Buffer is a great automation tool. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”
    [Facebook, Linkedin] The 15 Best Content Distribution and Amplification Tools
    1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. Sample review: “Triberr is a blog sharing platform.
    [Facebook, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Given the vastness and diversity of today’s marketing and sales tech market, the index only includes a sampling of the key players in the mid-market/enterprise space and is sorted based on the pillars of the B2B Customer Data framework. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Facebook, Linkedin] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.” 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Create virtually any type of social media campaign: giveaways, coupons, photo/video/hashtag contests, polls, quizzes, games, landing pages for downloads, Facebook page apps, and more. Sample review: “(The Search Monitor) offers great information.
    [Facebook, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook, Linkedin] The Silent Marketing Roadblock – Choice
    By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed.
    [Facebook, Linkedin] The 26 Best WordPress Plugins
    Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review: “Monarch is a Social Sharing Plugin. Sample review: “You can…run various split tests with Thrive Leads. 21) NextGEN Facebook.
    [Facebook, Linkedin] The 21 Best Content Curation Tools
    Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.
    [Facebook, Linkedin] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.
    [Facebook, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
    [Facebook, Linkedin] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.
    [Facebook, Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media.
    [Facebook, Linkedin] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. As the site with the most users , for example, Facebook seems to be the place to post content related to entertainment, sports, health, psychology, and education. Conversely, the longest were shared most on Pinterest, LinkedIn, and Google+.
    [Facebook, Linkedin] Using Content Marketing in the Professional Services Industry
    You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. Even if you do have a blog, it’s a good idea to use LinkedIn for any topics that are focused on attracting referral partners.
    [Facebook, Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Websites like Medium and LinkedIn Pulse are natural choices for republishing content because their networks of potential readers are so large, and because each platform offers its own distribution tools. Another option is to include a short sample of the original post with a referral link back to that page.
    [Facebook, Linkedin] How to reach your customers at work or at home
    On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate.
    [Facebook, Linkedin] How Long Does it Take to Get Results from Content Marketing?
    If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. For B2B marketers, LinkedIn is the star for content distribution. Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley.
    [Facebook, Linkedin] Top Personal Branding Tips for Thought Leaders
    Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. LinkedIn is the most common social platform across the professional services, and many firms use it exclusively. In higher education, Facebook is very popular. Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace.
    [Facebook, Linkedin] The Best Types of Market Research for Professional Services Firms
    Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. Market research pays off for professional services firms.
    [Facebook, Linkedin] The Five Best Pinterest and Instagram Marketing Tools
    On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Linkedin] A High-Level B2B Marketing Budget Breakdown
    Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Marketing Budget Samples, Examples, and Tips b2bAuthor: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth.
    [Facebook, Linkedin] The 28 Best Influencer Marketing Tools
    Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic.
    [Facebook, Linkedin] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Sample review: “For me and many others, rain is a pretty soothing background noise.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Facebook, Linkedin] The 14 Best Content Planning and Research Tools
    Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “Podio is a project management tool, and can help you keep your content projects in check much the same way as Trello – with the added bonus of nifty Apps you can add it and use for different functions (like collaboration and research).” — Online Marketing Institute. Sample review: “Super user friendly, works perfect and is very affordable!
    [Facebook, Linkedin] 10 Ways to Boost Your B2B Content Shares
    However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. LinkedIn. LinkedIn. LinkedIn. Facebook.
    [Facebook, Linkedin] Evolution of Marketing for Professional Services: New Learning Frontiers
    The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier.
    [Facebook, Linkedin] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Facebook, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. There are lots of sample agreements and contracts available online. Here’s a sampling of buttons that go beyond the predictable: CTA Feature Boxes: Unlike more subtle approaches like links and small buttons, large call-to-action sections integrated into your page designs are easy to find and can encourage more clicks.
    [Facebook, Linkedin] 7 not-quite-predictions for marketing technology in 2016
    There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. ” — the rise of new search-like channels in virtual assistants, such as Facebook M, will provide exciting demand-driven opportunities for paid presence.
    [Facebook, Linkedin] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    To give you a better sense of how to structure your email, refer to this sample email from my colleague's holiday calendar campaign: Blogging. Whether you share the related blog post or a link to the landing page, be sure that you're switching up the messaging so you're not repeating the same tweet or Facebook post over, and over, and over.
    [Facebook, Linkedin] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. Key point: social is way more than Facebook, LinkedIn, and Twitter.
    [Facebook, Linkedin] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The below chart looks at the impact of blog titles towards how many times they're shared across both Twitter and Facebook. I've always had a love affair going on with data.
    [Facebook, Linkedin] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Work with them to gather all the contact information they have – current and past customers, prospects, LinkedIn connections, investors, personal email lists – to assemble a cohesive contact list for them. Sample Content. We’ve touched on a couple of different ways to include links and forms within social media platforms like Facebook and Twitter, but let’s talk about it here in a more general capacity.
    [Facebook, Linkedin] Cost and Benefits of Market Research
    The cost of a specific market research program is determined by the research method used (face-to-face interviews are more expensive than phone interviews, for example) and the sample size needed. Larger firms will typically require a larger sample. Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. To get you started, here are some sample job descriptions, along with the skills and qualities ideal candidates will possess. We require work samples to apply for this position.). I've written my share of blog posts about content marketing.
    [Facebook, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.
    [Facebook, Linkedin] Mautic Offers Free, Open Source Marketing Automation
    You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts.
    [Facebook, Linkedin] Social Media Marketing Pros Are 6x More Likely to Beat Sales Quotas [Study]
    Having established a balanced sample of the marketing world, respondents were then asked questions that revolved around their success in meeting sales quotas over the past year, and their overall social media proficiency. As for which platform is the best for social media marketing, interestingly enough, Twitter reigned supreme—followed closely by LinkedIn, then Facebook. Social media holds a strange middle ground for many marketers.
    [Facebook, Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Facebook, Linkedin] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. Excluding the most popular sharing network (Facebook), "What Should" was also one of the least popular headlines.
    [Facebook, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different.
    [Facebook, Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Here is the sample he pointed to: Yes, people still do ad campaigns. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach.
    [Facebook, Linkedin] When It Comes to Content Amplification, Employee Advocacy Is Worth More Than Any Check
    The social digest is a daily email sent within the company listing the branded content that went live that day and the sample tweets associated with each. All they have to do is copy and paste one into their Twitter, LinkedIn, or Facebook. Congratulations! You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission.
    [Facebook, Linkedin] Content Marketing ROI Starts With A Strong Business Case
    You need to conduct a content audit, or at least a sample of the content you produce. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online.
    [Facebook, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Target your new case studies to relevant people on Facebook using dark posts. It includes a visual guide including sample interview questions as well as a template so you can get started straight away.
    [Facebook, Linkedin] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case.
    [Facebook, Linkedin] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at? If the answer is “nothing,” then you need to read this post!
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Facebook, Linkedin] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. LinkedIn is geared toward professionals and networking.
    [Facebook, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. That post has 23,000 shares and more than 210,000 likes on Facebook! Check it out: they use attractive licensed content from well-known publishers to post on Linkedin. The readers are then invited to follow them on Linkedin, are exposed to deeper forms of thought leadership content and they are invited to connect directly with consultants.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. If you like the sample results that you see, you can create a stream with that hashtag. 4) Join LinkedIn Groups. There''s so much going on with social media it''s hard to keep up.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    For me, Facebook is for friends. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. I''ve been on the receiving end of all of these LinkedIn connection faux pas, and they''ve all caused me to reject the invitation to connect immediately.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Facebook, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away. Examples of some streams you could set up include mentions of your company name, mentions of your product plus the words ''demo'', ''free trial'', or ''sample,'' as well as mentions of your competitors.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook, Linkedin] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. You can also create LinkedIn groups for your alumni and invite prospective students to join them so they can connect directly with graduates. You can''t ignore your prospective students.
    [Facebook, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    We tend to categorize content collection into four principal areas: 1) editorial aggregation of content from sources like the WSJ and NYT, 2) social media sources, like Twitter feeds and Facebook posts, 3) web crawling, which is good for finding out what web sites are reporting about people and company events, and 4) crowdsourcing, using the “wisdom of the crowds” to filter and create truth (i.e. Editorial experts analyze vast sample files to assess the accuracy of different sources.
    [Facebook, Linkedin] Think Outside Your Alumni Database: A Primer on Social Donor Management
    Instead of spamming your alumni and asking them what restaurant they would want in a survey, you can simply use Facebook Graph Search and a few specific keywords to find the perfect spot. But now, we live in an age where you can find everything about your classmates on Facebook -- leaving reunions obsolete -- and professional information is constantly shared via LinkedIn groups. Implementing Social Donor Management With LinkedIn.
    [Facebook, Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. In order of most common usage, the top seven sites were: LinkedIn. Facebook. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Content marketing is powerful.
    [Facebook, Linkedin] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. 13) " Our constituents aren''t on Facebook.". Depending on your demographic and target personas, your constituents may be using Twitter, LinkedIn, or Instagram more than Facebook. Thinking about the future is something nonprofit marketers constantly do.
    [Facebook, Linkedin] Best Practices for Webinar Landing Pages
    This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities.
    [Facebook, Linkedin] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    He even provides sample outreach email text that’s been proven to drive significant response. ” How To Socialize An Event by LinkedIn. ** 5 STARS. Shelly Kramer outlines three methods for “discovering the optimal posting time on a social media platform,” including the use of third party data; for example, an infographic she includes which illustrates, in general, the best and worst times to post updates on Facebook, Twitter, LinkedIn and Google+.
    [Facebook, Linkedin] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. With so much social data on Facebook, marketers were yearning for a way to capture it all. 2) Facebook launched clickable #hashtags.
    [Facebook, Linkedin] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This is especially important in the business-to-business world where advocates aren’t just in it for the discounts, samples and swag.
    [Facebook, Linkedin] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).
    [Facebook, Linkedin] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. LinkedIn alone accounts for more than half of all social B2B website visits, and Twitter nearly a third.
    [Facebook, Linkedin] How to gain the leadership experience employers want
    Take full advantage of these options to add scanned copies of certifications, screen shots of your work, letters of recommendation, sample projects—anything you have done or are currently involved with that shows you are a leader. Carefully brand yourself as an up and coming leader in your field within social media sites, such as Twitter , Facebook , and LinkedIn.
    [Facebook, Linkedin] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing. Instead : Your pitch is a writing sample in and of itself. When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed -- so you don’t want to blow it.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook, Linkedin] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow. Suggest some goals for them to aim for each week (X tweets, X Facebook posts, etc.).
    [Facebook, Linkedin] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? Advertising on LinkedIn.
    [Facebook, Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” After you’ve identified prospective candidates, be sure to get several writing samples from them so you can familiarize yourself with their specialties and the quality of their writing. When should you hire a freelance writer for your blog or website?
    [Facebook, Linkedin] Why Reddit Is Relevant To Marketers [CHART]
    In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.
    [Facebook, Linkedin] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website. Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Facebook Share: ? LinkedIn Post: ? Facebook Page: ? LinkedIn Group: ?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Facebook, Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform. Setting Up Your LinkedIn Ad Campaign. or "Click now for free samples!"
    [Facebook, Linkedin] What Web Analytics Don’t Tell You
    With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Facebook, Linkedin] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills. Are you ready to build your dream team of inbound marketers? Definitely!
    [Facebook, Linkedin] How Social Sign-On Increases Conversions [CHART]
    Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). To do that, we looked at a series of campaigns that had either just a regular old form, and compared those against similar campaigns that had both a regular old form AND a Social Sign-On option (in these tests, it was LinkedIn).
    [Facebook, Linkedin] 19 Things We Can Learn From Numerous Heatmap Tests
    Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook. Heatmaps are great for analyzing the behavior of your visitors.
    [Facebook, Linkedin] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”?
    [Facebook, Linkedin] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report at no charge. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy.
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