SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Whatever you’ve heard, you’re reading this because you’re looking for information. What Is Google Tag Manager (GTM)?

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

BenchmarkONE

SEPTEMBER 24, 2020

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them.

Tagging 102

Tagging Segmentation Contacts Paid Search Agency 102

seo.co

FEBRUARY 19, 2021

And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? Within this HTML are various “tags,” or short pieces of code that provide instructions or content. In HTML, there are actually six different heading tags designed to inform a browser (or a search bot) which headers are most important.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 118

Social Media Examples Work Management Media 118

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. Likewise, native social analytics primarily focuses on direct @mentions and @tags. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. The problem?

Social Media 121

Social Media Tools Campaigns Media 121

RebelMouse

SEPTEMBER 9, 2021

One important part of a successful SEO strategy is the proper use of H1 tags, or HTML title tags. Here's a breakdown of how H1 tags work and how to make the most of them on RebelMouse. What Is an H1 Tag? To put it simply, an H1 tag is a piece of HTML, or HyperText Markup Language, that marks the heading of your web page.

Tagging 52

Tagging SEO Google Case Studies 52

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 124

Examples Tips Cross-Selling Bundling 124

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. 6 Facebook Shop examples you can learn from. David Outwear tags individual products in their in-feed posts.

Facebook 109

Facebook Examples Brand Identity Branding 109

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Amidst this sea of information, the headline guides readers to the content that matters most.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. For example, Google has provided a guide on how to migrate to GA4. What is Google Tag Manager? What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 97

Tagging SEO Sample Content 97

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. Header Tags and SEO.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

KoMarketing Associates

AUGUST 27, 2019

Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

DAGMAR Marketing

MARCH 29, 2023

In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Tracking Button Clicks in Google Tag Manager (GTM): If your website has buttons, it is essential to monitor whether your users are clicking them or not. Step 6: Create a new Tag in GTM and name it.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Top Rank Marketing

MAY 13, 2024

For example, consider these two titles: New trends in B2B automation Make your invoicing more efficient with these B2B automation tips The first title is short and it has our keyword (B2B automation). Choose a category and add tags When you upload new content, YouTube gives the option to add it to an existing category.

Youtube 137

Youtube SEO Ad Building Marketing & Strategy 137

Convert

NOVEMBER 18, 2020

In short, the consent mode is a beta feature that lets you determine whether Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can use browser storage when sending pings to Google’s servers. The tag is based on the consent obtained from visitors in relation to marketing cookies.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

ClickZ

JUNE 15, 2020

Example #1: AI-powered account-based marketing platforms. Example #2: Predictive analytics in the context of marketing. For example, Terminus, another top tier ABM platform, announced the addition of machine-learning and predictive analytics capabilities this past October.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

Examples 112

Examples High Quality Lead eCommerce Facebook 112

Conductor

FEBRUARY 22, 2022

Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Optinmonster

MAY 12, 2021

Tagging subscribers helps you stay organized by creating different groups. In this post, we’ll show you how to add Mailchimp tags to a signup form in WordPress. Before we dive in, though, let’s get clear on why you should use Mailchimp tags in the first place. Why Use Mailchimp Tags in Signup Forms.

Tagging 59

Tagging API Template Click Rate 59

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Chris Negich #Gymshark #GymTok #gymhumor. ? Research trends.

Campaigns 139

Campaigns Examples Design Planning 139

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. Plan your tags in advance.

Marketing Automation Services 71

Marketing Automation Services Tagging Marketing Automation Automation 71

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example.

SERP 295

SERP Features Google Top of Funnel 295

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? Don't use caps.

Tagging 77

Tagging SEO Marketing Websites FAQ 77

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Act-On

DECEMBER 9, 2023

For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. An insurance marketer, for example, might receive the same eBook twice (oops!). So it’s no wonder our open rates weren’t great! Or interact with us in some other way?

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Zoominfo

JUNE 2, 2021

Sales and marketing teams can use this information to send targeted campaigns to people at these companies. Example: Manufacturer Researching Supply Chain Software. Here’s a brief example that shows how this layering works. Once you have that information, a follow-up approach is to tag these companies in the ZoomInfo platform.

Buy 246

Buy Zoominfo Work Management Marketing Management 246