Anything Goes Marketing

SEPTEMBER 16, 2007

According to Wikipedia, a web widget is a small piece of code that you add to a web page. You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). They are helpful as they provide useful information. Tags: online marketing Web 2.0.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Tag Cloud Wisdom. Its just TOO MUCH information to absorb, even for someone like me who prides herself on her information management skills. And again, Im an information glutton. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JUNE 28, 2008

Information Architecture. Intranet 2.0. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Convergence. Governance.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Anything Goes Marketing

FEBRUARY 6, 2008

This is an example of AJAX (new technology that doesn't require the browser to reload). In addition, with this Web 2.0 technology, you never leave the page you are on so it's a better web experience. The easier it is to find the right information, the better chance at conversions and eventually closed deals.

Resources 100

Resources Google Web 2.0 Adsense 100

Smashmouth Marketing

JUNE 30, 2009

The examples I used were Cold Calling and Blog Marketing. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Marketing Insider Group

JULY 6, 2010

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Anything Goes Marketing

MAY 26, 2007

Email Newsletter 2.0 In the "new world" of web 2.0, your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B).

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. For example, Gerber Baby Food (@gerberbabyfood) currently has about 600 followers and infrequently sends updates. Augmented Reality For B2B Marketing in 2011?"

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. and then provide targeted content based on that information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. and then provide targeted content based on that information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. I closely follow people on Twitter who are active in sharing information relevant to my job. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Anything Goes Marketing

DECEMBER 21, 2008

For example if you have a Twitter post such as "New white paper on how to increase ROI". For example, create a feature called "Twitter Q/A". For example, if you are promoting an event in your email, let subscribers know that they they can twit about the event using the hashtag character #. For example #myevent.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 21, 2010

So for example, “issue” searches, when the buyer is doing more research of the problems they are facing, were used primarily in the awareness phase and “brand” searches when a buyer is close to a decision are used more in the decision phase. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. For example, segment your products and services by application and/or industry. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Such as building up personal and professional brands.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. But to answer your question: If I had a dollar for every time someone predicted the death of traditional media -- for example, print -- I’d be rich. New media and Web 2.0 You’re able to make more informed decisions. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How can a company’s history be used effectively?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

JUNE 18, 2010

And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Marketing Insider Group

NOVEMBER 24, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

OCTOBER 6, 2009

They provide companies with the tools and information necessary to run their business. My favorite example of this happened back in April where an executive Tweeted about her "over the top" pushy sales rep and then tweeted 2 hours after about the pushy sales rep competitor seeing the tweet finding her number and calls to "pitch."

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) For example, individuals remodeling a room in their home or creating a wish list for their vacation wardrobe can easily click and pin without worrying. Not only do people not have ( not make? and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Ambal's Amusings

JANUARY 28, 2010

Because women are natural networkers and absolutely love the web 2.0 Stats have shown how people are wanting to receive and absorb their information and video and audio seem to be shining through. Tags: ClickInsights: Expert Interviews. Get some professional photos done and start creating your own personal brand.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Anything Goes Marketing

NOVEMBER 16, 2008

For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. Studies have shown that people retain information quicker and longer when you engage their visual senses. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60