Webbiquity

FEBRUARY 22, 2022

” What influencers enjoy doing most is talking: 68% of influencers say they enjoy speaking at events, while 56% enjoy participating on panels. The most important component in bringing an influencer on board is high-quality outreach, and the key ingredient to doing top notch outreach is research. Do Your Homework.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Webbiquity

DECEMBER 21, 2021

It’s a bit surprising that The Seven Deadly Sins of Guest Blogging Outreach (2019) didn’t make the top list, considering how many times that link has been sent in response to crappy, spammy guest-post outreach. The 22 Best Virtual Event Platforms. were all among the most-read posts over the past 12 months.

B2B Marketing 328

B2B Marketing Screencast Budget Programs Planning 328

Webbiquity

DECEMBER 1, 2020

The first minute of the video is a little dodgy due to issues with the Hopin virtual event platform. Note that after you’ve done your research and built your initial influencer list, it’s important to break the ice before doing your outreach. The Outreach. Automated outreach is tacky, easy to spot, and a bit offensive.

Enterprise Management 291

Enterprise Management B2B Marketing Work Management Marketing Management 291

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

FEBRUARY 12, 2025

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. Early in my career, events terrified me. In other words: you need to come to the event with a full calendar of 1:1 meetings.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. This can break the ice and ensure you make meaningful connections.

ROI 121

ROI Tips Conference Outreach 121

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. Just as with dating, in influencer outreach, the quality of the people you interact with tends to be directly proportional to the length of the relationship.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. Seasonal Campaigns: Send timely promotions around holidays or events. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 274

CRM Email Marketing Click Rate Work Management 274

Marketing Insider Group

JUNE 3, 2024

Create promotional events, like sweepstakes. Knowing when you’ll send eCards will ensure your outreach is consistent, isn’t overwhelming, and captures attention. If someone has previously indicated they only prefer outreach via text message, send your eCards via SMS. Market new products and services.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 305

Marketing Insider Group

DECEMBER 6, 2022

Host free events. Host free events. One way to invite community members to check out what you have to offer is by hosting free events. Free events offer a casual, no-pressure opportunity for community members to learn more about your business and get to know your staff. Consider hosting events like: Workshops/classes.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 348

Work Management Marketing Management Marketing Automation Services Tips 348

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Ranking 128

Lead Ranking Lead Scoring Top of Funnel Budget Programs 128

Zoominfo

DECEMBER 15, 2020

Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. Personalization is the key to improving your outreach, and one form of it is the BASHO email. Generate More Leads from Trade Shows and Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation? 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Host and Exhibit at Live Events.

Marketing Automation Services 249

Marketing Automation Services Trade Show Advertising Agencies Verticals 249

Webbiquity

JANUARY 12, 2022

During its first community outreach, RefiJet established the Culture Club organization. Randy Frisch, CEO of Uberflip, decided to use a swear jar at his company’s annual event. The company partnered with Project Our Town, and 90 employees served the community by packaging soup for donation. But there are many other options.

Paid Search Agency 318

Paid Search Agency Companies Advertising Agencies B2B 318

Zoominfo

APRIL 23, 2021

Triggering event: A small company secures a round of funding (check). Triggering event: Using Scoops, a sales rep at ZoomInfo discovers that a company has a new sales or marketing leader. Triggering event: A sales rep is alerted when a certain company “spikes” in consuming content related to ZoomInfo’s competitors.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method.

Organization 321

Organization B2B B2B Sales Training 321

Marketing Insider Group

JANUARY 20, 2021

Digital PR, on the other hand, uses online media such as blogs, news sites, social media networks, podcasts, and digital events to raise brand awareness. Building relationships with journalists, attending meetings, and arranging press-worthy events are all very time-consuming activities. Source: [link].

PR 356

PR Content Marketing Work Management Content 356

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

Marketing Insider Group

NOVEMBER 30, 2021

Some customer marketing activities you may want to include in your strategy are events for existing buyers, outreach for testimonials, user groups, and others. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Webbiquity

AUGUST 1, 2023

Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JANUARY 27, 2025

Personalize Your Outreach A personalized message goes a long way. The more personalize your outreach, the more likely it is to grab your potential partners attention. Its important to nail your first impression, so it is worth your time and money to invest in professional outreach platforms.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Marketing Insider Group

DECEMBER 11, 2019

Some inputs for increasing organic blog traffic could be the number of new blog posts published, number of outreach campaigns launched, or number of co-marketing campaigns launched. For example, you could set a goal to increase the number of outreach campaigns launched per month from 4 to 8.

Planning 276

Planning Work Management Marketing Management Deliverability 276

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. But you can be tiny and still achieve mighty results with your events. Goldcast.io

Paid Search Agency 107

Paid Search Agency Webinar Metrics Companies Content 107

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Because it doesn’t feel like I’m getting 25% or 50% more cold outreach. A Pandemic of Outreach Email. But I’m also getting more cold outreach. How did I get here?

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. From AI-powered customer interactions to advanced sales analytics, Einstein helps sales teams engage at the right moment, create specific outreach, and work more efficiently.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Marketing Insider Group

JULY 24, 2023

While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website. Metrics are essential to marketing success , and carefully following your analytics lets you see if your ad and outreach performance aligns with your marketing goals.

Marketing Analytics Tools 246

Marketing Analytics Tools Analytics Google Marketing Automation Services 246

Vision Edge Marketing

OCTOBER 25, 2022

Leveraging events to create conversations with new customers. . Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . Here are the focal points of these conversations: . Performance target (KPIs). Activities.

Marketing & Strategy 217

Marketing & Strategy Best Practices Advertising Agencies Click Rate 217

Vision Edge Marketing

JANUARY 14, 2025

Cold Outreach vs. Communities of Influence Strategy : Cold emails or calls can be effective in some cases, especially for high-volume, low-value sales. Cold outreach can often feel impersonal but connections who have established rapport can provide a smoother, more credible entry point.

Communities 219

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 219

Zoominfo

FEBRUARY 1, 2021

They personalize outreach emails with the contact’s name and get follow up calls on the calendar before they hang up. World events disrupt business operations. As part of your strategy, your sales reps use ICPs to guide prospect cold calls and have a personalized voicemail script ready if they can’t reach their decision-maker prospect.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. That’s where other digital channels are critical.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Act-On

OCTOBER 6, 2023

You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour. For example, some businesses use SMS as the first outreach channel for opted-in buyers, or as a supplemental channel to reinforce email messaging or to add a sense of urgency or exclusivity.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. Email a prospect once as part of outreach?

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Opt-out 246

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Zoominfo

MAY 15, 2019

Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. The sales cycle is made up of a series of outreach activities that must happen in a very specific order. How to Improve Sales and Marketing Alignment through Events. Relying on Technology to Close Deals.

Ideal Customer Profiles 224

Ideal Customer Profiles B2B Sales B2B Zoominfo 224