Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). The Power of Customer Retention Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Martech

FEBRUARY 6, 2024

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Many of the services provide a free trial.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. For example, its YouTube channel doesn’t just post any videos. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Want to hear more from renowned B2B marketing leaders?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

It’s how one automotive racing giant creates a consistent and personalized brand experience across in-person events and digital channels. When fans attend an event on race day, brand representatives know the fan’s name, driver preferences, and past purchase history thanks to CRM first-party data.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Webbiquity

JULY 19, 2022

How many people attended an event? Customer loyalty is uncertain before product adoption occurs, but once adopted, you have a loyal customer who may even become an ambassador for your brand. They are easier to measure and help you determine, in retrospect, how the event went. You can also connect with him on YouTube or Linkedin.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. And TikTok is not the only video platform making a splash with “shorts.”

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner.

CRM 112

CRM Work Management Marketing Management Marketing Automation Services 112

Scoop.it

NOVEMBER 1, 2022

Strengthen customer loyalty. While you don’t have to lift a finger to create it, you do need to encourage users to create and share testimonials, YouTube videos, social media graphics , blogs, etc. Recognizing your customer’s loyalty goes a long way, as does appreciating the content they create. Give Perks and Rewards.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Optinmonster

APRIL 29, 2022

Parties and events are a great way to help customers associate your business with having fun. You can also sponsor other events to build your brand recognition. You can also create a game or activity related to your business and take it to local events. Start a Loyalty Program. Host a Customer Appreciation Event.

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

BenchmarkONE

JANUARY 5, 2022

Have You Finished Planning Your Event? You need to put the same kind of planning into your live streams that these shows do, or you’ll have a messy event that could go very wrong very quickly. . YouTube Live. If your aim is to boost revenue, YouTube Live is where you’ll want to be. Instagram Live. Internet Access.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Newsletters For Events. Event Invitations. Event Recaps.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

SocialPilot

FEBRUARY 11, 2024

Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. What’s working wonders on Instagram, TikTok, or YouTube? Any holiday or event coming up we can tap into? Storytime success: How are influencers’ tales weaving magic for [brand name]’s loyalty?

Sales Management 90

Sales Management ROI Planning Work Management 90

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. YouTube Analytics Now Lets Creators Compare Metrics Side by Side. Coronavirus Creating Disruption, Uncertainty for Digital Marketing Ecosystem.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? At sporting events, 10 minutes is common practice. Tease It Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Create a successful YouTube marketing campaign for [company name].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Customer loyalty and attrition. Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Examples 112

Examples Brand Identity Branding Public Relations 112

Salesforce Marketing Cloud

JUNE 15, 2022

Brands like Adidas, Coca-Cola, and the NBA have offered these digital tokens as collectibles or keys to unlock events or exclusive promotions. In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. Wow your customers wherever they are.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Onalytica B2B

MARCH 12, 2018

And with such little brand loyalty, what’s stopping them endorsing your competitor next? Casey Neistat is a well-known creative filmmaker on YouTube. VMware hosted an event in which they invited influencers, and hosted an influencer-led Crowd Chat. SOURCE: Influencer quote on VMware’s VMworld event.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Martech

JUNE 23, 2022

Having the branded experience consistent between the actual sporting event and the in-game experience adds to the realism of the game for players. They can also earn rewards through purchasing drinks and other products, making Game Fuel a loyalty program and D2C play. And it adds to the brand exposure for PepsiCo.

Advertising Agencies 119

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 119

Kevin Indig

AUGUST 7, 2023

If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! The first experience yields brand loyalty, the second one a search for alternatives. If we think about trust as a precursor to brand loyalty, credibility is a precursor to trust. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Single Grain

OCTOBER 12, 2023

Offering a refund in a case like this could have turned a bad experience into a positive one, encouraging customer loyalty and positive reviews. Take the case of a fairly new conference event where attendees have the option of buying a $7,500 VIP ticket or a $1,500 general admission ticket. Consider larger financial commitments, too.

Loyalty 98

Loyalty Cost Brand Identity Branding 98

RebelMouse

NOVEMBER 11, 2020

cookie-less world , which has completely reprioritized user experience and what it means to build audience loyalty. Sell Videos Does your site use YouTube or Facebook videos? The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. Let's find the right revenue plan for your site.

Cost Per Thousand 75

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 75

Scoop.it

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. The tweet shows off Starbucks’ involvement in the event while using Vogue’s content. Creating awesome content can be quite tough. This Mattress guide from Eachnight is a prime example for content creation.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

KoMarketing Associates

MAY 23, 2017

Build Brand Awareness & Loyalty. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. .” 4.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. They're also noticing key generational behaviors that could change the way brands market to younger audiences.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

RebelMouse

NOVEMBER 11, 2020

cookie-less world , which has completely reprioritized user experience and what it means to build audience loyalty. Sell Videos Does your site use YouTube or Facebook videos? The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. Let's find the right revenue plan for your site.

Cost Per Thousand 52

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 52

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town. And guess what?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Vision6

MAY 6, 2021

Do you want to get more attendees to your event? Or you could even try growing your email lists using your YouTube content. By categorising your subscribers into stages of the customer lifecycle you can easily provide personalised and highly relevant content that will help you forge long-term customer loyalty.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Why YouTube channel management matters.

Youtube 117

Youtube Advertising Channels Work Management Marketing Management 117