Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 75

SERP PPC Top of Funnel SEO 75

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Like we said, the keyword monopoly on SEO rankings impact is no more.

PR 311

PR SEO Lead Scoring Lead Ranking 311

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. This will give you a chance to preview how your page will look in SERPs. Schema markups are snippets of code that help search engines better understand a webpage’s content. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Contently

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. Who is this blog post for?

SERP 53

SERP Paid Content Traffic Features 53

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the   Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Watch SERP efficiency by countries.  Its organic traffic has exploded.

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

NOVEMBER 9, 2023

Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Marketing Insider Group

MARCH 1, 2021

But how can you ensure that your webpage gets the traffic that it deserves? Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business. It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar.

Google 320

Google Mobile Advertising Business Work Management 320

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! In-person events. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. What does lead generation look like today? Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

MAY 15, 2023

After all, 82% of online traffic comes from video content. SEO is a long-term B2B digital marketing strategy that includes many tools and tactics: Keyword research & placement On-page optimization Link building Mobile optimization Although SEO takes a little extra time and effort to perfect, it makes a massive difference.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Marketing Insider Group

MAY 28, 2024

The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.

SERP 241

SERP Google Keywords Intent 241

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Surveys often contain several questions about a particular product, company, event, etc. These are some of the many insights you can obtain from keyword research tools.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

APRIL 16, 2024

E-commerce SEO focuses on optimizing the web pages of your store to increase their visibility in search engine result pages (SERPs). By targeting keywords to your products or niche, e commerce SEO aims to drive traffic to your site.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies SEO 40

Marketing Insider Group

DECEMBER 29, 2020

Investing in agile marketing strategies during a worldwide pandemic and other events outside of our control is crucial. In the past, content marketers could claim both the featured snippet and a SERP entry. With content marketing , you can drive qualified traffic to your website and engage new visitors. Agile Marketing.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClearVoice

APRIL 8, 2022

Otherwise, there is a chance you are losing valuable search traffic if you aren’t taking advantage of this type of content for your business. Here are forms of content that are not included in evergreen content: Current event news articles and posts. SERPs (search engine results pages) take time to rank.

SEO 96

SEO Content Terms and Conditions FAQ 96

Conductor

APRIL 15, 2021

Your content strategy should serve multiple purposes throughout your company, providing relevant information to your audience, fulfilling marketing team needs and most importantly driving organic traffic to your website. If you are flying solo, the first thing you’ll want to focus on is learning how to conduct keyword research.

SEO 111

SEO Marketing & Strategy Content SERP 111

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! SERP-rise parties. They can really drive in traffic. . Keyword stuffing. What’s the best way to build a comprehensive keyword list? How did Yoda get his first lead?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. Other times, we had a customer group in mind, or an event our marketing team was sponsoring.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your content is heavily seasonal or tied to a past event/experience.

SERP 74

SERP Optimization Content Keywords 74

seo.co

DECEMBER 13, 2022

Use Keywords in Your Subheaders. You should use keywords in your subheaders to improve search engine optimization and make it easier for readers who are interested in specific topics. Simply adding the keyword you want people to find will help that goal come true. Google will sometimes show snippets in the SERPs.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Links and anchor text.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. Ironically, Featured Snippets might not get traffic anymore when AI Snapshots are present.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

KoMarketing Associates

FEBRUARY 14, 2017

Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. This pertains to holidays, actual seasons, trends/fads, and popular events. I’m talking about seasonal SEO. I know what you’re thinking. And it still is.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. This helps your site find residency on more search engine results pages ( SERPs ). By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Martech

MAY 11, 2022

To have the best chance, marketers need to: Know what consumers are searching for Be able to identify patterns in those searches, including prominent keywords Understand external factors, including competitiveness for the most valuable searches and mitigating influences like geography, seasonality, and the impact of world events.

SEO 81

SEO Paid Search Agency Marketing & Strategy Content 81

ClearVoice

JUNE 7, 2023

With the right strategies, content marketing for local SEO can help businesses with physical locations generate both web and foot traffic. These involve keywords for users seeking out nearby businesses. Rather than typing long, unnatural keywords, people use voice search for queries like, “Where is the nearest perfume shop?”

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Surveys often contain several questions about a particular product, company, event, etc. These are some of the many insights you can obtain from keyword research tools.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52