SEMrush

JUNE 17, 2025

Create free account Semrush Blog SEO On-page SEO What Are Meta Keywords? + Why to Avoid Them Author: Rachel Handley 2 min read Jun 17, 2025 Contributor: Cecilia Meis Table of contents What Are Meta Keywords in SEO? Note Meta keywords are sometimes referred to as “ metadata keywords” or “ meta tag keywords. ”

Keywords 101

Keywords Paid Search Agency Advertising Agencies Privacy Policies 101

Optinmonster

AUGUST 14, 2024

If you don’t understand how to use keywords for SEO , you’re losing business. That means if you get keyword use wrong, you’ll seriously hurt your business. That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.

Keywords 105

Keywords SEO Effectiveness Lead Scoring 105

Animalz blog

MAY 15, 2025

A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. As a result, brands grow search traffic at a slower pace. Realign Internally Around Success Metrics For many companies, organic traffic has long been the default metric for content success. The upside?

Traffic 106

Traffic Top of Funnel AIO Lead Scoring 106

Marketing Insider Group

JULY 3, 2025

Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. The Role of Long-Form Content in Answering User Intent Search engine optimization isn’t just about using keywords correctly. Keyword stuffing is a big no-no. It’s about answering user intent.

Relevance 157

Relevance SEO Lead Scoring Lead Ranking 157

Marketing Insider Group

JULY 24, 2023

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

Keywords 246

Keywords SERP SEO Eye-Tracking 246

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 279

Traffic Organization SEO Tips 279

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 286

SEO Traffic Tips SERP 286

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention. Tips for Optimizing Product Pages: Use descriptive, keyword-rich titles.

SEO 157

SEO Service Lead Scoring Lead Ranking 157

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Quick Takeaways.

Domain 358

Domain Lead Scoring Lead Ranking SERP 358

Marketing Insider Group

MARCH 20, 2023

Here’s everything you need to know about organic search rankings so your company can start ranking content and increasing traffic. When it comes to generating traffic, you have two main options: paid search and organic search marketing. And we rank on #1 for hundreds of keywords! What’s the Difference? Every single month.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Marketing Insider Group

OCTOBER 15, 2024

Paid media offers quick results by driving targeted traffic, increasing visibility, and providing measurable outcomes. By investing in paid media, you can enhance your online presence and drive traffic to your website. Paid media refers to any form of digital marketing where businesses pay to display ads across various online channels.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Top Rank Marketing

AUGUST 12, 2024

Successfully ranking for the keywords you’re targeting won’t make much of an impact on your business if those keywords are not relevant to your audience and their buying journey. That’s why a smart, thoughtful and data-driven keyword strategy is paramount to an effective SEO strategy.

Keywords 70

Keywords Research SEO Marketing & Strategy 70

Optinmonster

JULY 24, 2024

Why Use Competitor Analysis Tools SEO & Web Traffic Tools Social Media Tools Content-Based Tools How We Do Reviews at OptinMonster OptinMonster reviews are based on in-depth testing and unbiased analysis. Best for: In-depth SEO research on competitor keywords, traffic, content gaps, and more. Is Semrush Free? month 2.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Brand Identity 351

Brand Identity Branding Paid Search Agency SERP 351

Optinmonster

SEPTEMBER 27, 2024

You can use these tips and examples to create your own successful link building strategy that drives traffic, so you can boost your lead generation and sales. They not only drive traffic to your site, but they’re also one of the top SEO ranking factors. Your backlinks have helped you drive traffic to your raised bed post.

Link Building 94

Link Building Traffic SEO Lead Scoring 94

Marketing Insider Group

SEPTEMBER 7, 2021

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Keyword best practices have changed, but they remain an important SEO factor. The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

FEBRUARY 9, 2021

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

JUNE 5, 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic. But that’s not all. What Exactly Is Social Media SEO?

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

APRIL 20, 2021

Are you still below them in the search results for those battleground keywords? Target different keywords and platforms. Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. Cover topics in the same expertise around keyword groups.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

APRIL 10, 2023

This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. Specify Negative Keywords to Reduce Wasted Spend This cardinal rule of PPC campaigns is all too often ignored amid the rush to get ads live. This is a costly oversight.

PPC 347

PPC Paid Content eCommerce Allocation 347

SEMrush

JULY 3, 2025

A higher CTR means more people are engaging with your content, leading to increased traffic, conversions, and revenue. More importantly, organic CTR directly impacts your website traffic and conversions. Or sort by queries to identify keywords where your CTR is below average for your ranking position.

Click Rate 96

Click Rate CTR Paid Content Paid Search Agency 96

SendX

JUNE 9, 2021

When a user searches for a phrase, the search engine displays SERPS (search engine results page) which are pages containing content that satisfy the user’s search intent. In the process, it builds credibility, brand authority, and also brings in organic traffic. Why should your small business care about SEO in 2021?

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Marketing Insider Group

FEBRUARY 14, 2023

billion searches are made per day, giving you the opportunity to boost brand awareness with content Content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs After learning about all the ways content can give your business a boost, you’ll love content marketing too.

Content Marketing 361

Content Marketing Lead Scoring Lead Ranking SERP 361

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Like we said, the keyword monopoly on SEO rankings impact is no more.

PR 363

PR SEO Lead Scoring Lead Ranking 363

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Optimization.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Martech

DECEMBER 16, 2024

Craft conversations, not just keywords The concept of keyword has changed in SEO. After the initial query, users are drawn into a conversational funnel where keywords are replaced by exchanges. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens. Focus on words that are key.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. Pick the Correct Keywords.

Copywriting 340

Copywriting Rules SEO Lead Scoring 340

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. It has a critical role in SERPs (search engine results pages).

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Don’t make your categories obscure or unique.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

SEMrush

JULY 9, 2025

Click-Through Rate Anyone familiar with SEO already understands the value of achieving a high position in Google’s search engine results pages (SERPs). Almost 27% of Google’s Desktop Traffic Comes from the U.S. Top-Ranking Organic Search Results See a 22.4% And the stats speak for themselves. Statista, 2022 ) 5. Statista, 2024 ) 6.

Statistics 105

Statistics Google AIO Paid Search Agency 105

Marketing Insider Group

JANUARY 31, 2022

Strong keyword research is essential to successful SEO for your content strategy. It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. Keywords they use to search and. Conduct keyword research and develop your SEO strategy.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Our own website ranks organically for nearly 100,000 keywords, delivering an estimated 44.3 Well, look at the keywords driving most of our traffic: Semrush.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Marketing Insider Group

OCTOBER 21, 2020

Often, the higher you rank on Google, the more likely you’ll be able to drive traffic and consumers to your website. With over 35% of all traffic coming from local sources, customers searching for your services will be more likely to find your business in search engine results. Optimizing your website with local keywords.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Marketing Insider Group

FEBRUARY 13, 2020

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). Is your online presence optimized with strong keywords of varying lengths? Google My Business. Google Ads.

Paid Content 279

Paid Content Google B2B Marketing Planning 279

Marketing Insider Group

APRIL 3, 2023

This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. The skyscraper technique is a link-building strategy that improves top-ranking content and replicates its backlinks to boost organic traffic. The Skyscraper Technique: What Is It?

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

SEMrush

JUNE 19, 2025

month) You can use the Organic Research tool to discover websites you’re competing with on search engine results pages (SERPs) , learn which keywords they rank for , and how much traffic they’re generating from organic search. Here, you’ll get a complete list of websites you’re competing with in the SERPs.

Paid Content 88

Paid Content Budget Programs Paid Search Agency Tools 88