Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Navigate the Channel

AUGUST 10, 2017

You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking event. Shoot your contacts a brief note thanking them for their time and interest, or simply to say that you’re glad you had a chance to talk and you’d like to keep in touch.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. This is an incredibly important time for marketers to step up to the challenge.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Ever-growing concerns over user privacy make it vital for enterprises to provide reassurance whenever they gather data through content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Point

JUNE 27, 2018

And I wouldn’t tell the reader that if he fails to show up, he’ll get a link to the recording anyway, unless the hosts really don’t care if people attend the live event. For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Martech

OCTOBER 4, 2022

A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin.

Top of Funnel 120

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 120

The Point

MAY 16, 2019

For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.” Salutations may feel like “personalization,” but here, it’s just taking up valuable space, forcing more important selling copy down the page.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

The Point

MARCH 25, 2016

Finally, schedule a series of tweets starting 2 weeks prior to the event. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Vary the copy, and include images where possible, such as speaker photos.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

SnapApp

MAY 27, 2014

Some prospects will respond to “Download This White Paper”, and an additional subset will respond to “How Well Do You Know Best Practices In Promoting Webinars”. While marketers tend to struggle with click-rate success through static content, interactive content pieces experience click-rates that exceed 50%.

Lead Ranking 48

Lead Ranking Lead Scoring Webinar Metrics Generation 48

Terminus

OCTOBER 5, 2021

Think of educational resources like ebooks, white papers, reports, or anything else that can be valuable for your audience to use. If your event is educational or has good energy, that can make an impact on their first impression of your brand. What type of content should you create and share?

ABM 42

ABM Account Based Marketing Campaigns Webinar Metrics 42

The Point

JUNE 11, 2012

Adapted from the white paper: “Top 10 Tips for Webinar Invitation Success”. Generally, people respond better if they feel they have better odds at receiving what it is you’re offering, plus by doing so you’ll introduce a note of urgency to the invitation and encourage people to register immediately.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Ranking 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. Building a personalized account-based marketing strategy by including sales offers such as free technology assessments or free security audits are popular among marketers to get through the door for appointment setting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Anything Goes Marketing

APRIL 5, 2009

In addition, Michele Linn over at Savvy B2B Marketing recommends that “instead of providing an immediate download of the offer (e.g. white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Marketing Insider Group

SEPTEMBER 3, 2013

Create a timeline that maps pertinent “timing” events. Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

SnapApp

JULY 24, 2018

At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. Interactive Content for Events. So what do we do?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. A full 85 percent of content marketers claim lead generation is their most important content marketing goal. ( ” ( Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. Educate your staff on the brand’s mission, vision, and core values, articulating the direction of the new brand.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

markempa

MAY 23, 2005

Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Tips on how to effectively promote your events. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 7, 2005

" Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ve visited 49 out of 50 states (Alaska some day…) Well thats about as random as I could get. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Outgrow

SEPTEMBER 15, 2022

And the format that it’s taking is now I think, moving faster than events companies are doing in terms of thinking ahead in terms of the new structures that can happen with events. So I think the importance of the events market and the need for the events market to evolve rapidly to stay relevant.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120