Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 323

Twitter Enterprise Management Business Work Management 323

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing. Our world is shifting fast.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

SmartBug Media

FEBRUARY 5, 2021

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. The Secret Marketing Sauce. there’s no secret sauce in the world of marketing. Our world is shifting fast.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 236

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 236

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. One of the rules of comedy is you “go up” (perform) every time you can. No jokes I was once at a very large marketing conference and the CEO of the company behind it was doing the Big Talk for that day. When they talk you learn something.

Tips 114

Tips Conference Act-On Rules 114

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead? Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. How are we inviting them?

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 243

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 243

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Consider structuring early bird pricing with a table plugin on your event website.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Envy

FEBRUARY 25, 2020

A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too! You might be thinking, “Can’t I just use HubSpot’s handy dandy campaign tool for offline events?” One Workflow (and Property) to Rule them All *. A seminar?).

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. Creativity: Still at the Heart of Marketing.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Webbiquity

JANUARY 25, 2018

This means that a generalized, “one size fits all” marketing strategy is arguably a bad approach to selling to the B2B customer. Though there are undoubtedly exceptions to the rule, it’s safe to say the prospects visiting your trade show booth aren’t the only ones involved in the buying decision. Customers seek a personalized solution.

Trade Show 210

Trade Show Buy B2B Work Management 210

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

OCTOBER 14, 2014

Noting that Pixar continually tells great stories in its movies, Gavin McMahon shares 22 rules for storytelling from Emma Coats, former story artist at Pixar. He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff).

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Adobe Experience Cloud Blog

JUNE 2, 2020

This isn’t their job; they are offering up their time and energy to help your event. Overcommunication with speakers is the number one rule. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. .

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Vidyard

OCTOBER 10, 2018

In fact, at any stage of the B2B marketing funnel, a minimum of four out of 10 buyers are looking for reviews. Events Whether you’re an event sponsor or organizer, consider the opportunity to gather video reviews as a bonus to event marketing. Video reviews at events take away a potential blocker.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Hubspot

DECEMBER 14, 2017

Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. 9 Tactics for Your Local Facebook Marketing Strategy. 9 Tactics for Your Local Facebook Marketing Strategy. Use Groups.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership? But that’s far from a best-case scenario.

Thought Leadership 70

Thought Leadership B2B Thought Leadership Ad Building Social Media 70

The Point

MAY 16, 2019

Too often, B2B emails open with a long lecture about the state of business and industry trends (classic example: “As a busy marketer, you know …”) * The email offers clear, specific, and concrete learning benefits (the 4 bullet points) – what the reader will learn, gain, discover by attending the Webinar. Why would I bother showing up?

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? There’s no rule that says a confirmation email has to be boring. First, a question. Use action phrases like “don’t miss” or “don’t forget.” Get creative. Add Social links. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Content Standard

JUNE 16, 2016

While these may be questions that fall outside of the purview of courtrooms, some B2B brands have begun to ask this question with their experiential marketing and are finding that—constitutional complications aside—many companies may have a heart. Some intersections between B2B marketing and experiential tactics are actually quite common.

B2B Marketing 40

B2B Marketing Paid Search Agency B2B Conference 40

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65