Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” You can read more about Sach’s empowerment marketing in this great series of articles featuring his work.

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Marketing Insider Group

FEBRUARY 1, 2018

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively.

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Rules Email Marketing Statistics ROI 232

Contently

APRIL 3, 2022

But there’s definitely a learning curve to adding freelancers into your editorial workflow, so remember these six rules for working with freelancers in the most streamlined and efficient way possible: 1. The post 6 Helpful Rules for Marketers Who Work with Freelancers appeared first on Contently. Get clear on your needs.

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Marketing Insider Group

OCTOBER 3, 2018

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. 1. […].

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Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

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Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

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CMSWire

JANUARY 25, 2024

The new rules signify a heightened emphasis on protecting investor interests and maintaining market integrity in an increasingly digitized world. Continue reading.

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Content Marketing Institute

SEPTEMBER 17, 2020

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

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Rules Content Marketing Content Paid Search Agency 145

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

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Rules B2B Marketing Work Management Customer Satisfaction 112

Martech

JANUARY 19, 2024

Consider this a public service announcement for marketers, college students and apparently, college presidents. The post Why can’t AI content generators just follow the rules? There are now numerous AI content detector tools that can be used to determine if content was created by AI, and if it was plagiarized. Get MarTech!

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Marketing AI Rules Copyright Generation 110

Webbiquity

JUNE 25, 2019

Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. Keeping these best practices and golden rules of customer service in mind can help you attract and retain both talented CSRs and good customers.

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Rules Optimization Cable Gartner 229

Marketing Insider Group

JANUARY 3, 2019

The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […].

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Rules Paid Search Agency Companies Acquisitions 195

Navigate the Channel

JANUARY 22, 2024

In this article, we will explore the fundamental trade show booth etiquette rules that every staff member should be aware of to ensure a successful event. RELATED: 6 Trade Show Marketing Dos & Don’ts Conclusion In the world of trade shows, staff etiquette is a critical factor in determining the success of your booth.

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Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Marketers don’t have to worry about this happening in the U.S., What it means.

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Rules Facebook Privacy Protection Gartner 104

Martech

MARCH 15, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. ” – Stephen R.

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Rules Advertising Agencies Paid Search Agency Lead Ranking 90

Benchmark Email

NOVEMBER 11, 2020

Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails.

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Rules Email Marketing Marketing Business 122

Marketing Insider Group

JULY 7, 2017

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. Email marketing’s power is matched only by how incredibly misunderstood it is.

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Rules Email Marketing Marketing Practices 166

Marketing Insider Group

FEBRUARY 22, 2017

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. The post Sales: The 80/20 Rule and How to Take Advantage of it appeared first on PureB2B. The post The Marketing 80/20 Rule and How to Take Advantage of it appeared first on Marketing Insider Group.

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Rules Paper Marketing & Strategy Marketing 227

SmartBrief - Marketing

JANUARY 26, 2024

Bonus: Listen to Future Content Director Jeremy Kaplan wrap up what he saw in the 26 or so miles he walked during the week at CES, in the “ On Marketing ” podcast. The post Robots, AI ruled CES 2024 appeared first on SmartBrief.

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Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

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Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

AUGUST 16, 2018

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

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Social Media Rules Optimization Social Marketing 141

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

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Deliverability Rules CAN-SPAM Phishing 93

BOP Design

JULY 27, 2021

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? Read more: How to create a human connection with B2B marketing.

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Rules Work Management Marketing Management Sales Qualified Leads 124

ClearVoice

JUNE 15, 2021

Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing?

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Rules Work Management Content Marketing Marketing Management 116

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

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Rules Google Marketing Automation Services Paid Search Agency 134

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

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Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” You can read more about Sach’s empowerment marketing in this great series of articles featuring his work.

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Rules Work Management Advertising Agencies Paid Search Agency 98

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

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Rules B2B Marketing B2B Trigger Marketing 52

Sprout Social

JANUARY 11, 2022

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. The rule of 78 is a revenue formula for subscription-based companies. As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Kick off the year off strong.

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Planning Sales Management Rules Marketing Plans 116

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

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Education Rules Budget Programs Planning 75

FMG Suite

MAY 3, 2021

After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect. . And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule. SEC Advertising Rule Summary.

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Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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Marketing Insider Group

APRIL 25, 2017

The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […].

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QuanticMind

OCTOBER 17, 2023

It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space.

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Advertising Agencies Rules Advertisements Advertising 52

Bannersnack

NOVEMBER 21, 2022

Will it change the way we do marketing? The post Is ADPPA Changing the Rules for Marketers? 3 minutes read The American Data Privacy and Protection Act (ADPPA) is a major advancement in developing a national data security and digital privacy framework covering all Americans. Yes and no. Let me explain.

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Rules Privacy Act-On Paid Search Agency 52

Marketing Insider Group

MAY 23, 2016

The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […].

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