Biznology

MAY 19, 2020

In this Q&A, Casey Hall, President of Lumberjack Social , a digital marketing agency specializing in social media, explains why marketing messaging is so important and what to keep in mind. He also gives tips on how you can deliver your message the right way, and what rules he likes to abide by.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Webbiquity

APRIL 4, 2019

Here’s an important rule of thumb: Share, don’t sell. Illustrate expertise and maintain credibility. Meaningful content is smart, insightful, timely, and delivered with a genuine interest in the audience. It cannot be self-serving to the publisher. Do your homework. Verify the accuracy of the content. Share insight and information fluently.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. One of the rules of comedy is you “go up” (perform) every time you can. That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. Read on and I’ll explain why and give some other tips for better presentations.

Tips 113

Tips Conference Act-On Rules 113

Navigate the Channel

AUGUST 29, 2023

Institute a “30-minute rule” It doesn’t matter if you’re an attendee or exhibitor, you should probably have several meetings, presentations, or activities lined up ahead of time. What is the “30-minute rule” for trade show attendees and exhibitors? But you need to make sure to keep a 30-minute gap between each.

Trade Show 65

Trade Show FAQ Paid Search Agency Banners 65

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Envy

FEBRUARY 25, 2020

A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too! You might be thinking, “Can’t I just use HubSpot’s handy dandy campaign tool for offline events?” One Workflow (and Property) to Rule them All *. A seminar?).

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. That’s right—if done right, it can be incredibly impactful for your organization.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Biznology

DECEMBER 15, 2021

Customer experience rules. We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding —more. In the B2B data arena alone, just in the last few months, I notice that DNB acquired NetWise Data, and MeritB2B acquired True Influence.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. That’s right—if done right, it can be incredibly impactful for your organization.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Some models that report enhanced detail from daily MMM data are likely doing so via priors and business rules that assign volume up and down hierarchies, which in some cases can be misleading (as to what was actually “modeled”).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. Using marketing automation rules , once your lead interacts with your content enough, you can consider them ready to be passed onto a sales executive.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Webbiquity

JANUARY 25, 2018

Learn about some of the key buyers who will be in attendance and take some time to tailor your information to their industry and, perhaps more specifically, to their business (this approach works particularly well when used in conjunction with a targeted email marketing campaign, designed to draw specific companies to your trade show booth).

Trade Show 208

Trade Show Buy B2B Work Management 208

Vidyard

OCTOBER 10, 2018

Events Whether you’re an event sponsor or organizer, consider the opportunity to gather video reviews as a bonus to event marketing. Video reviews at events take away a potential blocker. However, just like any email marketing execution, you need a strategic approach. Don’t believe me?

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Webbiquity

OCTOBER 14, 2014

Noting that Pixar continually tells great stories in its movies, Gavin McMahon shares 22 rules for storytelling from Emma Coats, former story artist at Pixar. He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff).

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

SpotMe Blog

JULY 25, 2021

If you’re looking more ideas and insight straight from the pros, check out episodes of The Event Marketing Show, and register below to be the first to hear about new episodes! #1) 1) Unite Your Marketing and Sales Teams. Need help with a marketing plan? 3) Use Event Marketing to Interact with Customers.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Mind-blowing networking.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Adobe Experience Cloud Blog

JUNE 2, 2020

This isn’t their job; they are offering up their time and energy to help your event. Overcommunication with speakers is the number one rule. Don’t let your speakers be the low man on the totem pole of priorities. If you don’t have an answer – tell them that.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

The Point

JUNE 26, 2013

This is to remind you that our Webinar is taking place …” Drop the formality and treat the copy just like any other direct marketing campaign, except now the call to action isn’t “register,” it’s “attend” (or alternatively, “add this event to your calendar.”) There’s no rule that says a confirmation email has to be boring.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

MAY 16, 2019

Not only does this devalue the live event, it’s almost guaranteed to decrease attendance. Speaker photos make the event more “real.” There’s no rule in marketing that a CTA button on a Webinar invitation has to say “Register Now.” Why would I bother showing up? ” * Creative button copy: “I’m in.”

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Look into the KPIs of previous events you’ve held.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

SEPTEMBER 23, 2021

Here are the most essential components of hosting a live event that keeps people healthy. First, know the rules. Especially if your event is large, you need to understand the actual rules in your area, and then over-communicate how you are complying with those standards. Know the Local, State, and Federal Regulations .

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 9, 2014

The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. During the keynote, Sanjay took attendees on a journey, describing the five new rules marketers need to leverage in order to succeed in the new world of customer empowerment.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Marketing Insider Group

MAY 26, 2020

Companies need to be open to new ways to marketing and selling rather than jump to the “Oh that will never work” reaction to new concepts and ideas that can help them on digital platforms.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Navigate the Channel

OCTOBER 12, 2022

Or, even if your trade show isn’t big and complex, Gawande points out that a rule of thumb to use with any checklist is to keep it to between five and nine items, which is the limit of working memory. Now is the time to ramp up your marketing focus for the trade show. Travel should always be included on your trade show checklist.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Event Marketing. What better way to promote your event than with a fun video set to music? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

AUGUST 6, 2014

As a general rule of thumb, give yourself at least two months to sell the sponsorships. Typically, you’ll want your sponsorships squared away a month before the event. Event Marketing' and perfect your pitch. Use this time to iron out details, such as booth placement, instructions, and billing.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

SnapApp

APRIL 13, 2012

Like profiles, brand pages will now be able to feature a large cover image, but these images are subject to a number of new Facebook rules. Yes, Facebook has plenty of specific contest rules and marketers should follow them to avoid being banned. Event marketing?

Facebook 48

Facebook Brand Identity Branding Fulfillment 48