Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. By the time the event rolls around, livestreaming will be second nature! At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Zoominfo

OCTOBER 5, 2021

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 130

Activities Brand Identity Branding Sample 130

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Start researching ways to collect zero-party data.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

JULY 15, 2019

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

sagefrog

NOVEMBER 14, 2023

24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report. Platform Selection: Choose platforms that offer precise targeting features to ensure your message reaches the right users.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

DECEMBER 10, 2020

To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Webbiquity

FEBRUARY 17, 2022

Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Value Begins BEFORE The Show. But are you getting the stellar returns you expect from them?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

OCTOBER 27, 2020

A post-event webpage complements the purpose of your overarching virtual event webpage. While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. This is a guest post by Jordan Schwartz.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Activity feeds.

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers!

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

SEPTEMBER 29, 2020

Today there are many different solutions available, each taking different approaches to the event virtualization. The VII Events platform is focused on two main objectives: 1) Great attendee experience, fully web-based, easy to navigate. That is what more than four million companies and event organizers go thought every year.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I prefer flipping the BOPIS model on big-ticket items.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

Bluetext

OCTOBER 2, 2023

There are a few networking features that have been added this year to help you expand your professional network. The best trade show booths have a simple layout, are accessible to attendees, and probably entice visitors with swag. Know the Area Around the Convention Center: The Walter E.

Conference 39

Conference Trade Show Lead Nurturing Organic Leads 39

Zoominfo

OCTOBER 5, 2021

As mentioned, GTM strategies serve a multitude of purposes for any company goal including: New Products or Services: The aforementioned playbook an organization develops for introducing new or expanded feature sets to its existing target market. New Markets: A GTM plan for testing known and unknown untapped markets.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. But, you also want to practice using the platform that will be running your event. Pre-Record.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. 5 Tips to Host to a Successful International Event Virtually.

Planning 52

Planning Work Management Marketing Management Conference 52

Bluetext

NOVEMBER 30, 2022

For example, while it may be best to focus on social or SEO optimization for B2C audiences, B2B audiences may expect and prefer to see content marketing – also with a focus on SEO – or Event marketing at specific conferences or trade shows where they can be introduced to your brand and your product. .

Churn Rate 26

Churn Rate Lead Ranking Marketing Analytics Tools Cross-Selling 26

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

SmartBug Media

MARCH 24, 2020

Facebook Live is exactly what it sounds like—it’s a feature on Facebook that allows you to live-stream videos on your Facebook page and engage with your followers in real time. Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit! The post GoExhibit!

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

BDB

AUGUST 4, 2023

The opportunity to physically sample products also makes the time on stand that much more memorable, an extremely key factor given how much information visitors are exposed to in just a few hours at a trade show.

Sample 26

Sample Trade Show Trends Verticals 26

Bluetext

MAY 5, 2023

Coordination is an integral component of your brand launch, ensuring everything launches without a hitch, and no one accidentally jumps the gun by updating their LinkedIn header with a graphic featuring your new logo. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49