Martech

AUGUST 31, 2022

eMarketer ). 4Over) 22% had already started in August (eMarketer) 17% will start in October, 31% in November, and 13% in December. Some 63% of the people say price is more important to them than what brand they choose, according to a Ziff Media Group survey. (Digital River) 81% adjusted their spending due to inflation ( U.S.

Emarketing 98

Emarketing Loyalty Pricing Price 98

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Customer Experience Matrix

SEPTEMBER 29, 2009

a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). Now, this isn’t exactly the same answer as the Unica survey, since the question isn’t limited to data integration. Case closed.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 9, 2009

Summary: a new survey found that most Americans oppose behavior-based Web targeting. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” Get over it”.

Customer Surveys 120

Customer Surveys Privacy Paid Search Agency Emarketing 120

Only B2B

JUNE 21, 2023

According to a survey conducted by Evergage, an astonishing 98% of marketers believe that personalization enhances customer relationships. According to a survey by Evergage, 98% of marketers believe that personalization helps advance customer relationships, and 74% see improved customer engagement with personalized ABM.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

KoMarketing Associates

SEPTEMBER 16, 2020

While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. A 2020 survey from Ascend2 (cited above) found that “Marketing and sales alignment” was the second-most-common challenge to the success of ABM programs. eMarketer reports that “US B2Bs will spend $8.14 billion.”.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Porch Group Media

NOVEMBER 4, 2022

According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

illumin

NOVEMBER 10, 2023

According to a Statista survey from July 2023, a total of 40.1 Additionally, according to the same survey, 38.7% According to eMarketer , Treads users are continuing to climb steadily, in pact with new Instagram users. percent of Gen Z US Threads users downloaded the app “because they thought it looked fun”.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Go Beyond SEO

JUNE 14, 2022

84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). According to eMarketer, 75% of all videos are played on mobile devices. Video stories shared by your happy clients nearly guarantees you’ll accomplish these six goals. Increase Conversions and Sales. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. ” At first glance, the narrative makes sense.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Hubspot

APRIL 21, 2020

According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. In 2019, 63% of those polled in a recent Facebook survey said they'd been messaging brands more often on messaging apps than in previous years. eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Liveintent

OCTOBER 6, 2020

According to a survey by Retail Touchpoints , 87% of consumers say that a discount offer will most strongly motivate them to complete a digital purchase , followed closely by a loyalty program offer (62%). eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 Before the holiday has even arrived, 23.1%

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Instead of establishing a transaction-oriented partnership, you need to establish a continuous relationship.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The findings of these surveys show that while values matter to consumers, their expectations of companies and brands are mixed. In an October 2021 survey of 1,000 U.S.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Image Source: eMarketer. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Zippia ) 84% of digital marketing leaders believe AI helps with personalization.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Hubspot

JANUARY 27, 2020

eMarketer ). eMarketer ). eMarketer ). According to a Fluent Survey, 55% of internet users already own some type of smart device. The same survey found that the most common device was a smart television, which 38% of participants owned. Image Source: eMarketer. The AR/VR market is currently estimated at $1.6

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. Want to feel depressed about marketing? Now, I made a couple of assumptions with that lede. Here’s why: 1.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. But why should D2C brands prioritize diversification as we head into the new decade? .” ” It’s not fear; it’s just fact. And they’re not the only ones.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Marketers are spending record amounts of money on social advertising.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

MAY 21, 2019

eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As indicated in this ITSMA survey, B2B marketers will be increasingly looked to as the resident experts on the customer. Why Customers? Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Hubspot

AUGUST 31, 2017

More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode. What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. percent of U.S.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. In a survey of decision-makers about the content they receive , there were complaints about relevance. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Almost 88% use it , up only slightly from 4 years prior.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Porch Group Media

NOVEMBER 12, 2020

For example: Promotions Online Surveys – get to know consumer preferences or get feedback on services Welcome Emails – welcome to the family! According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). (Emarsys) 59% of marketers cite email as their number one source of ROI.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

ViewPoint

MAY 9, 2013

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via eMarketer. E-mail, search engine optimization and content marketing were the most popular B2B tactics. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62