Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

50 Facts about online consumer behavior not to ignore


eMarketer ). Aspect Consumer Experience Survey ). Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co.

How to integrate offline campaigns with your digital marketing strategy


A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Why Your B2B Team Is Investing Too Much in Mobile


Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey.

87 More Vital Social Media Marketing Facts and Stats for 2012


eMarketer ). eMarketer ). eMarketer ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. eMarketer ).

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” The headlined finding of the survey was that 66% of respondents said they did not want Web sites to show ads tailored to their interests.

The Path to Value from Content Curation

Digital B2B Marketing

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

The Rise of Account-Based Marketing, in 7 Charts


As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech sales

B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

B2B Lead Generation

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. This Survey is focused exclusively on IT Marketers.

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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”.

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Lack of ROI Measures Threatens Marketing Budgets

The ROI Guy

According to an article by eMarketer, “Is the Click Still King?”, According to eMarketer however, this is not the case today. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. eMarketer. B2b marketing emarketer Pisello Marketing ROI Alinean CMO councilmarketers are still having a hard time connecting their investments to tangible bottom-line impact.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents.

Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. But the snippets published in eMarketer are enough for now.

B2B Content Consumers’ Habits are Evolving, and It Doesn’t Look Good for Some


The results are from comparing surveys YoY with B2B professionals across over 300 industries, various company sizes, and titles. That’s why eMarketer is predicting $40+ billion spent in the US this year on native advertising alone.

Over Half of Global CMOs Are Making Data Driven Decisions

Modern Marketing

It would appear global marketing leaders are getting that message, at least based on the findings below via eMarketer. In more research via eMarketer 40% of marketers saw an increase in revenue as a result of utilizing a data driven marketing approach from Q1 to Q2 2016.

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. ” Read the full story on eMarketer.

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As indicated in this ITSMA survey, B2B marketers will be increasingly looked to as the resident experts on the customer.

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Good Reads for B2B Marketing - Protect Your Online Reputation


Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via eMarketer. Online content in the sales and marketing industries is dynamic and constantly changing.

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A.

How to Get More Leads From Social Media


But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. In this last survey, lead quality beat out quantity by 36%. And, sure enough, later in the same survey, Ascend2 reveals that the vast majority of marketers – 89% ‒ say their lead generation programs are becoming more effective, either “significantly” (41%) or “marginally” (48%). Compare that to the 39% who said so in the most recent Ascend2 survey.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 60% of Google’s ad revenue comes from the mobile web ( eMarketer ).

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3 Things To Scare CMOs This Halloween

Modern Marketing

According to the most recent CMO Survey , marketing leaders continue to struggle when it comes to integrating customer information, better known as data, across channels including social media.

The Good News About CMOs and Data Driven Marketing

Modern Marketing

I referenced that, despite the fact that is the year 2017, research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Yes surveys. Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly.

How B2B Brands Can Drive More Leads This Year


In survey after survey, year after year, lead generation is a top priority for B2B brands. Image Source: eMarketer. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads.

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Three Reasons Why Now Is the Time to Start Seeing Visual Search Opportunities


If we told you that more than half of people surveyed have not used visual search, but are somewhat interested or very interested in utilizing it, our guess would be you may have one of two potential responses. In fact, the eMarketer report finds that 61.7

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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9 Recent Studies to Expand Your Content Marketing Horizons (Freelancers, Take Note)


In fact, in a recent survey of 800 marketing professionals, almost 70 percent of respondents said that influencer marketing is a top priority in 2019. eMarketer forecasts that digital ad spend will top traditional in 2019.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

32% of survey participants said they trust information on company or brand Web sites. eMarketer ). eMarketer ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

V12 Data

eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. Nearly half (47%) of survey respondents stated that personalization is also the most difficult type of email to execute. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


eMarketer ). In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

What Industry Leaders are Reading to Stay Informed


That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. eMarketer. Whenever we gather with a group of publishing industry professionals, no matter the focus of the conversation, we hear the same question come up over and over again: what news sources do you read to stay up to date with the industry?

2018 Holiday Shopper Insights Infographic – Part 3


In eMarketer’s Holiday Guide, they outlined two different shoppers: the planners and the spontaneous shoppers. 59% of the people they surveyed defined themselves as prepared shoppers. At Digilant we are getting into the holiday spirit, and want everyone else to join us.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ). eMarketer ). Really?) ( eMarketer ). ” ( eMarketer ). eMarketer ).

33 Thought-Provoking B2B Social Media and Marketing Stats


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Capitol Hill’s Filter Bubble: Most Americans Believe Social Media Impacts Public Policy


According to a March 2017 Finn Futures survey , almost 80 percent of U.S. Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened.

The new Myspace? Which social channels are here to stay

Modern Marketing

Facebook is struggling to attract younger users, according to a study from eMarketer. In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting.