50 Facts about online consumer behavior not to ignore


eMarketer ). Aspect Consumer Experience Survey ). Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

How to integrate offline campaigns with your digital marketing strategy


A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. One survey of direct mail ad recipients found that nearly 73% of these survey participants looked at every coupon sent to them.


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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Eloqua and CMO.com helped coordinate survey information.

Why Your B2B Team Is Investing Too Much in Mobile


Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. On Search Engine Journal , writer Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool. B2B Brands desktop Email eMarketer mobile

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Less Than Half of Baby Boomers Like Seeing Diversity in Ads


According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z MillennialsIn 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.

The Rise of Account-Based Marketing, in 7 Charts


As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. Incredibly, 50 percent of marketers surveyed did not measure how implementing account-based marketing affected ROI. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech sales

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” The headlined finding of the survey was that 66% of respondents said they did not want Web sites to show ads tailored to their interests.

The Path to Value from Content Curation

Digital B2B Marketing

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Turning Attention into Marketing Success The top three content marketing objectives according a recent survey by Curata (notably, a company that offers a solution for content curation), are driving leads/sales, thought leadership and brand awareness.

More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

eMarketer ). eMarketer ). eMarketer ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. eMarketer ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing?

Lack of ROI Measures Threatens Marketing Budgets

The ROI Guy

According to an article by eMarketer, “Is the Click Still King?”, According to eMarketer however, this is not the case today. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. eMarketer. B2b marketing emarketer Pisello Marketing ROI Alinean CMO councilmarketers are still having a hard time connecting their investments to tangible bottom-line impact.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% eMarketer.

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Over Half of Global CMOs Are Making Data Driven Decisions


It would appear global marketing leaders are getting that message, at least based on the findings below via eMarketer. As you can see from the results of a survey of global executives including C-level and their direct reports, in 21 countries across various industries about their digital transformation. In more research via eMarketer 40% of marketers saw an increase in revenue as a result of utilizing a data driven marketing approach from Q1 to Q2 2016.

Tools Marketers Need For Cross Channel Marketing Attribution


The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.”

The Good News About CMOs and Data Driven Marketing


I referenced that, despite the fact that is the year 2017, research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Yes surveys. And completely unsurprisingly the same research revealed that only 27% of customers believe surveys are the best way to learn about them. More eMarketer research reveals that data tools, or more aptly outdated data tools are the #1 time waster.

Customer Experience Email Marketing Tips


Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Business leaders everywhere recognize that consumer experience is such an essential metric.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands


Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 60% of Google’s ad revenue comes from the mobile web ( eMarketer ). A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.

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3 Things To Scare CMOs This Halloween


According to the most recent CMO Survey , marketing leaders continue to struggle when it comes to integrating customer information, better known as data, across channels including social media. From the article: "Interestingly, the survey also found that awareness about security threats to internet-enabled devices actually increased with the age of respondents.

The Secret to a Successful Holiday Shopping Season, Every Year


EMarketer projects US retail sales will climb 3.8% Although spending is not a concern, according to a recent survey by RetailMeNot and Kelton , 93% of retailers said this shortened timeframe will affect how they approach the season. Once again, the holiday season is upon us.

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43 Messaging App Stats That Marketers Should Know


According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. But the snippets published in eMarketer are enough for now. Specifically, eMarketer reported that the leading challenge in Web analytics was “talent”, cited by 58.4%

The Secret to a Successful Holiday Shopping Season, Every Year


EMarketer projects US retail sales will climb 3.8% Although spending is not a concern, according to a recent survey by RetailMeNot and Kelton , 93% of retailers said this shortened timeframe will affect how they approach the season. Once again, the holiday season is upon us.

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B2B Programmatic Marketing: What to Expect in 2021


According to a Statista survey report, ad spending on DOOH would increase from $6.7 According to an eMarketer survey report, by 2023 the connected TV ad spending will surpass $14 billion. .

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. It’s worth pointing out that in a recent column for Search Engine Watch, I wrote about another survey highlighted by eMarketer , questioning some of the value in self-promotional content.

The new Myspace? Which social channels are here to stay


Facebook is struggling to attract younger users, according to a study from eMarketer. In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay?

The Simple Solution to Eliminating Online Ad Fraud in Content Marketing Amplification


eMarketer recently released a comprehensive online paid media fraud report that’s very eye opening. Integral Ad Science did an end of the year survey last year that showed 38% of US-based paid media professionals had concerns about the increased level of ad fraud in 2020.

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Why Display Ads Are a Waste of Money—And What You Should Do Instead


According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. Want to feel depressed about marketing?

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Programmatic Marketing: What to Expect in 2021


According to an eMarketer survey report, by 2023 the connected TV (CTV) ad spending will surpass $14 billion. According to a Statista survey report, ad spending on DOOH would increase from $6.7

How to capitalize on the Summer Games with an omnichannel digital strategy


According to eMarketer , digital advertising spending will cross $191 billion this year, accounting for over two-thirds of total media ad spending. Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise.

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. A 2020 survey from Ascend2 (cited above) found that “Marketing and sales alignment” was the second-most-common challenge to the success of ABM programs.

Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 eMarketer. Do Digital Ads work?

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Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. According to GlobalSpec’s survey of 384 manufacturers and industrial companies of different sizes, 40% of the respondents stated that Customer Acquisition was their primary goal and Lead Generation was second at 31%. (

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August Social Media News: Facebook Watch, YouTube Messaging & More


More than half of eMarketer survey respondents between the ages of 18 and 24 said they use the app all the time. Source: eMarketer / Recode. We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you -- because even though we took a summer break, social media networks sure didn't.

Understanding intent in the era of work-at-home B2B purchase research


The data, while still preliminary, is pretty convincing: A recent survey from Lenovo suggests that well over half of the global workforce expects to continue working from home more than they did prior to the pandemic. Ray Estevez, Chief Data Officer, True Influence.