Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?) Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. When readers spent longer on a story, brands mattered less. .”

Studies 111

Studies Content Emarketing Internet Marketing 111

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year. Mobile Users in China Are Open to Targeted Ads.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Consumers report that video content is their favorite type of content to view on social media. eMarketer ). eMarketer ). Two-thirds of bloggers who report “strong results” publish blog content daily. Jumpshot ). statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” eMarketer reports that “US B2Bs will spend $8.14 Evaluate Marketing Technology You’ll Need.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. In the same study, 74% of marketers reported improved customer engagement through personalized ABM, further underlining the effectiveness of this strategy.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. More in the B2B Demand Generation Benchmark Report. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. But the snippets published in eMarketer are enough for now. Specifically, eMarketer reported that the leading challenge in Web analytics was “talent”, cited by 58.4%

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Source: fulcrutech.net According to yet another report by Lyris , businesses using email differentiation reported a 24% rise in revenue.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

seo.co

FEBRUARY 17, 2022

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% IBISWorld Industry Report 45411a. The global pandemic has only escalated the rise of ecommerce sales around the globe. eCommerce at a Glance. in 2010 to 10.7%.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. eMarketer ). billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

ViewPoint

APRIL 25, 2011

PC: Several reports have been published recently about marketing trends and goals. In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house. Don’t get me wrong.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Growing viewership. That’s a promising sign. video viewers by 2025, or 165.4 million people. CTV measurement.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Advertisements Advertising 99

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

MARCH 13, 2017

According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful.

Social Networks 144

Social Networks Facebook Emarketing User-Generated Content 144

Porch Group Media

NOVEMBER 12, 2020

A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. Capgemini reported similar findings , with 49% of US shoppers preferring to avoid the dealership for financing and deals. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. Social media revenue has climbed in every report since the IAB began including such data in 2012. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. Few subjects in eCommerce have had as many studies done on them as cart abandonment, so we do know a few things. Netflix is a case study on this one.) was $705 billion. Globally, abandoned cart content was worth more than $4 trillion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Larger Screens. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Contently

AUGUST 15, 2017

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Porch Group Media

AUGUST 23, 2022

And eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023. Retail media networks also frequently offer closed-loop reporting to tie ads directly to incremental sales, making this appealing to advertisers who are increasingly under scrutiny to prove ROI and ROAS. What is a Retail Media Network?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. With that in mind, let’s check out four key findings from the McKinsey report that prove the power of personalization — and look at how email can help. Put more simply, email is the key to personalization. (In

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. ” Read more on eMarketer 5. It’s based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. In a 2019 study by marketers Convince & Convert , 67% of email marketers stated that their primary objective was to increase engagement, however this was also a top challenge for 50% of marketers.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Biznology

SEPTEMBER 22, 2016

State of Procurement Study ). eMarketer ). RightNow Customer Experience Impact Report ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Global State of Multi-channel Customer Service Report ). FINDING YOUR AUDIENCE. Conductor ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Customer Experience Matrix

SEPTEMBER 29, 2015

The most authoritative-looking study I found was from Media Dynamics in 2014 , which found almost no change since 1945 in ads people were exposed to, despite a near-doubling in the time spent with media (defined as TV, radio, Internet, newspapers and magazines). Just 362 ads per day? CPMs are harder to find.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Math is fun! The click-through rate is different.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Porch Group Media

MAY 21, 2019

eMarketer). 82% of marketers report increased open rates with rich email personalization. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively. 57% of consumers reported doing this. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. According to research from emarketer , total retail sales will drop 10.5% Food Industry report from FTI Consulting, Inc., Before we can rip open the wrapping paper, we have to position it under the tree just so. By selecting the U.S.

Analysis 228

Analysis Budget Programs B2B Work Management 228

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year. Native ads receive 53 percent more views than traditional display ads. Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56