Content Marketing in a Mobile World


Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel. Not convinced it’s actually a mobile world? In November 2018, Statista reported that mobile devices (excluding tablets) accounted for 48 percent of website traffic worldwide.

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Behold the Ongoing B2B Mobile Marketing Disconnect


Chasing the Ever More Mobile Buyer. That's the title of a recently release report from eMarketer on the state of B2B marketing and advertising for 2017. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. The operative words of the title are "ever more" as in more B2B buyers, AKA human beings, are using their mobile devices more and more.

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The Mobile Experience: Table Stakes for Community Activation & Engagement


According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands


A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). 80% of social media engagement happens on mobile ( comScore ). What’s Different on Mobile?

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Using Mobile Experiences to Grow Your List


Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. Yet, because marketing emails tend to be written on desktop devices, many email marketers tend to subconsciously tailor their thinking around the desktop user — despite the fact that desktop devices account for a minority of the total audience ( eMarketer ).

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Why Your B2B Team Is Investing Too Much in Mobile


Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.” ” And a few months ago, Entrepreneur declared that “ The Dominance of Mobile Marketing Is Complete.” B2B Brands desktop Email eMarketer mobile

Mobility and why it matters


Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Why should I be interested in mobility?

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How AI Will Be A Game Changer In Mobile Marketing


" Yes this means that if Google is shifting from a mobile-centric world to an AI-centric world, we all need to pay attention. " Going Mobile. I am not about to trot out the latest research on the use of mobile devices. " The writer of the piece, Andy Narayanan does a great job at laying one scenario in which AI will play a huge role in mobile marketing. Mobile Marketing

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Consequences of killing time? In the future, more digital growth will be mobile.

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop.

The Mobile Experience: Table Stakes for Community Activation & Engagement


According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […].

Why Marketers Should Fear Mobile Marketing


Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Well look at this chart that comes from a study that the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence produced called “ Mobile Phone Video Diaries: Understanding Mobile Video Usage “ (The chart was synthesized by eMarketer). Photo credit: Wikipedia.

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50 Facts about online consumer behavior not to ignore


96% of consumers have searched for product information from their mobile device. eMarketer ). 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( 19% think it’s very important that retailers have mobile friendly websites (GE Capitol).

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. How Can We Best Utilize Mobile Advertising in the B2B Space?

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected


30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”.

4 Secrets of Mobile Retention


Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results— mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO). Another mobile marketing secret?

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Mobile Personalization: How to Turn Expectations Into Opportunities

Martech Advisor

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication. The need to personalize communications, particularly those appearing on personal mobile devices, cannot be overstated. Also Read: Putting Trust Back into the Mobile Ecosystem.

The ultimate guide to mobile banner ads


Mobile banner ads play an important role in today’s marketing mix. In this blog we detail how to create, scale, and serve the ultimate mobile banner ad. We will explore the key design features of mobile display advertising, and technologies marketing teams need to embrace. Plus, we will touch on media buying for mobile and the role a creative management platform , or CMP, is playing in the evolution of mobile campaign production.

The Mobile Breakdown CMOs Need To Fix, Now


Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. the whole world is freakin mobile! Oh yes, The Mobile Breakdown CMOs Need To Fix, Now. The breakdown can be summed via two eMarketer charts in their ubiquitous red,black and white color scheme. Download The CMO’s Guide to Mobile Marketing and see how to make your marketing move as fast as the. mobile world demands.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Mobile is The Fastest Growing Niche. Most advocate creating separate campaigns for mobile and online ads.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


According to eMarketer , 1.8 Many people go to work through screens, whether they are at a desk or using a mobile device like a phone or tablet. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

What's Holding CMOs Back From Using a Mobile Data Management Platform


As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. This applies to mobile where data is more easily tracked for digital efforts than offline marketing.

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Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

4 Simple Reasons for Why this Webinar Invitation Works

The Point

Take the invitation below from the folks at eMarketer. The body copy includes two text links to the registration page – both of which use action-oriented language (“Register here”, “Reserve your seat …”) There’s also a registration button below the body copy, a critical element if the email is being read on a mobile device. Webinars are a dime a dozen.

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Mobile Trends 2020: 10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom


In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read.

Mobile Now Driving Most Sales Transactions

KEO Marketing

Perhaps businesses would be more strongly motivated to speed up their efforts to create a blended experience if they realized the significant impact that mobile has on the buying decision process. A recent eMarketer survey showed that mobile is now the main force driving sales, playing a critical role in the shopping and researching process. mobile marketing keo marketing marketing strategy Retail is becoming increasingly controlled by and dependent on smartphones.

The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. Simplify your mobile experience.

Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking


Surely you’ve seen the research, like this one published by eMarketer that found 41% of desktop users and 11% of mobile users use ad blocking software. So while mobile ad blocking is now possible, it’s too early to tell how it will affect the current landscape of advertising and publishing. All of the recent headlines are centered around the changes to iOS 9, which as a mobile platform is historically biased towards B2C -- they will feel the effects greater than B2B.

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Mobile Trends 2020: 10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom


In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out! Press Coverage

The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore. So why is mobile user experience still so terrible? Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return.

How Do You Appeal to the Distracted Buyer?


The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martin

Mobile Location Marketing for Quick Service Restaurants

V12 Data

Mobile Location Marketing for Quick Service Restaurants. According to Mobile Marketer, Starbucks, Dunkin’ Donuts and Subway are among the QSR brands that are integrating location data into their customer loyalty programs with mobile apps. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Blog Retail Mobile Location Marketing QSR Marketing Restaurant Marketing

How to Thrive in Google’s New Mobile Search Index


Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer. Create a Mobile-Optimized Website.

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21 Spectacular SEO and Search Marketing Stats and Facts


eMarketer ). Mobile accounts for 11% of the total. Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average).

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15 Stats That Prove You Need Mobile Email Optimization


The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. And your mobile readiness may just be what makes or breaks you. Case #1: Mobile Email Usage Is Increasing. 2) Mobile now makes up the majority of email opens at 51%. 3) 68% of Gmail and Yahoo opens are coming from mobile devices. 4) By the end of 2018, worldwide mobile email users are expected to total over 2.2 Prepare mobile-friendly emails.

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Why 34 clear facts on Viewable Impressions matter


79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street JournalImpressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser.

The Growth of Video and Mobile Marketing; Key Stats and Trends


With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. eMarketer ). eMarketer ). Half of all Facebook users use it on mobile devices, at least occasionally. Mobile Marketing Statistics.