Litmus

MARCH 16, 2022

Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. In fact, 80% of customers say they are more likely to make a purchase from a brand that provides personalized experiences and we think that’s reason enough to add email personalization to your strategy.

Ideal Customer Profiles 91

Ideal Customer Profiles Personalization Conversion Ad Exchange 91

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. This is a premium software, but you cannot purchase it online.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

SmartBug Media

FEBRUARY 18, 2022

There are a number of reasons why a customer will abandon their online shopping cart—anything from shipping times and finding better prices elsewhere to simply being distracted by a phone call. As a marketer, it’s your job to wrangle the customer back in before they completely abandon the sale. Email: 4: One Final Reminder.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Automation 95

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketers approach long-term planning armed with data and strategic frameworks. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. Successful marketing requires strong strategies for both now and later. But using price is a slippery slope.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Litmus

JULY 20, 2022

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences. Want to shine a light on your most purchased products? This messaging style can also create a sense of urgency with phrases like “Almost gone!”

Personalization 83

Personalization Generation Content Loyalty 83

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. MailTimers.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. Are you running a SaaS Deal this Cyber Monday?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Optinmonster

FEBRUARY 5, 2021

In this article, we’re sharing the best flash sale apps to create urgency and excitement for your promotion. It lets you create stunning sitewide marketing campaigns that boost conversions. OptinMonster comes with readymade Shopify templates to set up a flash sale campaign in minutes. Best Flash Sale Apps for Shopify.

Best Practices 64

Best Practices Urgency Marketing eCommerce SMS 64

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 87

Personalization Work Management Marketing Management Paid Search Agency 87

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. I spoke with Fani Purdy , a Marketing and Business Development Strategist who has taken part in Black Friday and Cyber Monday. Your step-by-step Cyber Monday 2021 marketing strategy.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Smarte

JUNE 28, 2022

A Marketing Qualified Lead sits at the top of the funnel. These leads are exploring various solutions to solve their pain points by reading/ accessing your company’s content or responding to a cold email. Every sales and marketing team will agree that handing off an MQL as an SQL is the toughest part. Handing off an MQL.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. Offer early bird pricing and sell tickets on a scarcity model.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Mailmunch

FEBRUARY 25, 2021

Optimizing marketing efforts is, therefore, a no-brainer to help convert more leads and sales this year. Segment your email campaigns. Prospects expect targeted and relevant marketing. It’s not acceptable anymore to send mass emails that are generic and non-personalized. World domination…. Think mobile-first .

Tactics 66

Tactics Conversion Landing Pages Click Rate 66

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Hubspot

APRIL 27, 2012

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again.

Email Campaigns 28

Email Campaigns Buy Campaigns eCommerce 28

Outgrow

AUGUST 11, 2020

Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . Get Ideas from the Direct Response Marketing Playbook.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 200

eCommerce Tactics Budget Programs Work Management 200

Hubspot

AUGUST 14, 2012

It's not that your email marketing content isn't spectacular. We dug deep into the recesses of our brains (and our inboxes) to come up with a list of creative deals you can use in upcoming email campaigns that will perk your subscribers right up. 10 Creative Deals to Send in Your Email Marketing Campaigns.

Urgency Marketing 28

Urgency Marketing Click Rate High Quality Lead Pricing 28

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Litmus

MAY 16, 2024

Perhaps it was a recommendation for your next favorite book, a reminder about an abandoned shopping cart, or an exclusive offer tailored to your past purchases. Personalization is no longer a buzzword; it’s the cornerstone of modern email marketing strategy. Email scratch-offs are now available in Litmus Personalize.

Webinar Metrics 87

Webinar Metrics Personalization Urgency Marketing Work Management 87

Hubspot

JANUARY 23, 2012

Many of these people will return, and some more qualified to purchase than before. Let's explore how you can leverage abandoned shopping cart lead intelligence with marketing automation to boost your ecommerce remarketing activities. The buyer wasn’t ready to make the purchase. The buyer found a better price.

Activities 28

Activities Urgency Marketing eCommerce Comparison 28

Optinmonster

APRIL 5, 2023

47% of email recipients open an email based on the subject line alone. At the same time, 69% of email recipients report emails as spammy based solely on the subject line. In other words: your subject lines can make or break your email marketing campaigns.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. Pricing Semrush offers a 7-day free trial.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Optinmonster

APRIL 5, 2024

There are many reasons why shoppers don’t complete purchases. In this article, I’ll share 20 checkout optimization tips that’ll make your visitors want to complete their purchase. If a shopper is trying to leave your website, you can show them a special offer or discount to encourage them to make a purchase.

Optimization 75

Optimization eCommerce Best Practices Urgency Marketing 75

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

Marketo 117

Marketo Marketing Automation Services Enterprise Management Marketing Management 117

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll Remember that your email message is just the first step to a conversion. Email is usually the start of your journey.

Rules 128

Rules Emarketing Top of Funnel Newsletter 128

BenchmarkONE

MAY 25, 2022

That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. What Is Personalized Marketing? What Is Personalized Marketing? Social Media.

Conversion 82

Conversion Personalization Work Management Marketing Automation Services 82

Unbounce

JANUARY 26, 2021

Marketers, how do you solve a problem like Maria? And Visar Murati, marketing head-honcho at Moona —a sleep science ecomm company—put his hand up. Visar Murati, Marketing and Growth Manager, Moona. Visar Murati, Marketing and Growth Manager, Moona. (In We’re marketers after all, and we like our campaigns orderly.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Litmus

SEPTEMBER 27, 2022

Read on for tips shared by Litmus Personalization Product Marketing Manager, Angie Weyman , and be sure to catch the full webinar on demand. No matter where you are with applying email personalization , it’s not a set it and forget it strategy. This will help you scope your email personalization strategy and identify gaps in your data.

Personalization 88

Personalization Webinar Metrics Loyalty Urgency Marketing 88

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 2) SMS Marketing Automation.

Campaigns 52

Campaigns Marketing Automation Services SMS Planning 52