Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo tracks over 20 million job changes every month, ensuring you don’t miss an opportunity to connect with your power users.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. In our recent 2022 study of Marketo users, 49.2% Clearly, there is room for growth when it comes to proving the importance of chat to current Marketo users. Why we care.

Lead Scoring 116

Lead Scoring Enterprise Management Work Management Peer-to-peer 116

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). 5 Word-of-Mouth Marketing Tips Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Keep reading! What is word-of-mouth marketing?

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Martech

APRIL 21, 2023

The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. Marketing departments use marketing automation to ensure their campaigns generate desired outcomes rapidly and efficiently. Marketing automation is often associated with email marketing.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. For current customer marketing, B2B marketers have long operated successful user groups. What’s to be done? But now—we need workarounds. Do some competitive sleuthing in the expo hall.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . EMAIL MARKETING. Which profile is more likely to result in a compelling, personalized email like the following? It’s ok, sometimes we hurt, too.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

KoMarketing Associates

JUNE 17, 2020

Hip photos of your company’s employees focusing on their work or collaborating with peers. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Metadata

FEBRUARY 5, 2024

How did ClickUp go from zero to 8M users in just a few years? Emails with nearly identical subject lines. ClickUp’s “ Return to Work ” campaign perfectly exemplifies this out-of-the-box mindset. ClickUp’s “ Return to Work ” campaign perfectly exemplifies this out-of-the-box mindset. Psst…we’re talking about Jira.)

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. Most of my peers say the rise of ABM and the death of gated content is happening independently. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

LeanData

DECEMBER 13, 2022

And here’s why: Companies may receive several signals that there’s a potential to upsell into a customer account, such as product usage or marketing campaign interactions. And here’s why: Companies may receive several signals that there’s a potential to upsell into a customer account, such as product usage or marketing campaign interactions.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Optinmonster

JULY 20, 2021

Peer reviews. Here’s an example of using a customer quote from one of OptinMonster’s campaigns: This example is highly effective for 2 reasons: It uses a testimonial with a photo to build credibility. It’s displayed on a popup campaign. Looking for a surefire way to persuade people to buy your products?

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

Porch Group Media

OCTOBER 24, 2022

However, one channel has withstood the test of time and that is email. Did you know that the first email was sent in 1971 ? The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever. are making cuts.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Velocity Partners

FEBRUARY 20, 2024

In a landscape where marketing teams are grappling with cutting-edge concepts like generative AI , new search engines and LLM-driven content personalisation , those who fail to get the basics right will find themselves at a significant disadvantage. Effectively running always-on, full-funnel campaigns. Things are about to get real.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Little to no cost There are very few upfront costs to this strategy.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Discover how to navigate Salesforce, including how a user locates and accesses necessary information and where Salesforce customization takes place. The Salesforce Associate certification is designed for individuals who may have up to 6 months of user experience. Meet our newest Trailblazer Virtual Bootcamps New to Salesforce?

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Valasys

APRIL 9, 2024

Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data. LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Optinmonster

JANUARY 24, 2024

Consumers look to their peers to decide whether they should purchase a product or service. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Use Both Email Automation & Direct Asks 2. They want to know that existing customers are happy with your product.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. 15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

SmartBug Media

AUGUST 27, 2020

In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. In part one of this series, we dug into the power of building upsell and cross-sell automation campaigns using email marketing. Affiliate marketing has the potential to be a powerful lead generation weapon.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Let’s get into it! Marketing automation drives a 14.5%

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

DECEMBER 28, 2023

This means that anyone can lay the groundwork for a successful cross-promotion campaign by Establishing a well-known brand. That way, you’re prepared to launch the perfect marketing campaign. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. The tool allows users to find and target the most relevant prospects and recommends the right people to connect with at target accounts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convince & Convert

MARCH 17, 2016

Here’s where user-generated videos come in. As a brand, it is your responsibility to keep tabs on the content that is generated about you. When it comes to social media, user-generated videos offer tremendous potential for shareability. Video Creates Peer Pressure. But users don’t. Why is that?

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77