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9 Tips for a More Effective Email Newsletter
Howard J. Sewell
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success
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Effective Change Management for an Uncertain Future
Biznology
SEPTEMBER 18, 2020
In today’s rapidly changing world, effective change management is more necessary than ever. But these necessary changes can set up a business for long-term success if managed in an effective manner. Change is never easy.
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The Difference Between Effectiveness and Efficiency Explained
InsightSquared
MAY 6, 2020
What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.
7 Steps to Effective Brand Storytelling
Marketing Insider Group
MARCH 24, 2021
So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. The stories have to keep coming to be effective at content marketing. Everybody loves a great story.
The Modern Customer Success Playbook
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!
Tips to Boost Marketing Effectiveness | MPS
Christa Tuttle
NOVEMBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game
How to Effectively Market Your Sustainability Efforts
Webbiquity
OCTOBER 15, 2021
Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. Guest post by Dylan Berger.
Report: Email Still Tops Marketers’ List of Most Effective Channels
KoMarketing Associates
DECEMBER 21, 2021
Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.
4 Tips For Effective Landing Page Design
Zoominfo
FEBRUARY 26, 2021
The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.
Six Ways Effective Revenue Marketing Can Change Your Business
Webbiquity
DECEMBER 17, 2021
An effective marketing strategy and sales business plan are essential to drive growth. These are just some of the changes you’ll see with the help of effective revenue marketing. Guest post by Samantha Waites.
How to Overcome the Pain Points of Your CRM
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
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Q&A: How Emburse Effectively Plans Content for its Customer Community
Influitive
DECEMBER 14, 2021
The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive. Just how valuable and in-demand are customer communities to today’s B2B businesses?
9 Tips for Creating an Effective Webinar
Oracle
MAY 27, 2020
Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.
How the Halo Effect Drives Lead Generation
B2B Lead Generation
DECEMBER 22, 2014
” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.
5 Effective Stress Reduction Techniques
Altitude Branding
JANUARY 6, 2022
Consider exercise options that also have specialized stress-relieving effects, such as yoga, tai chi, Pilates, or one of the martial arts, which are all excellent methods to release pent-up tension and negativity.
Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider
Advertiser: ZoomInfo
Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:
28 Effective Tips for Shortening Your Sales Cycle
Zoominfo
MARCH 4, 2021
The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes.
Content Effectiveness Tips Webinar Recording
Content Science Review
NOVEMBER 18, 2021
In this webinar, Content Science founder Colleen Jones reviews top content effectiveness tips, including sustaining effective content. Premium
The Difference Between Effectiveness and Efficiency Explained
InsightSquared
MAY 6, 2020
What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.
Tips to Boost Your Marketing Effectiveness | Marketing Pro Series
Christa Tuttle
OCTOBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game
LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
Effective email marketing design
Biznology
DECEMBER 14, 2017
The post Effective email marketing design appeared first on Biznology. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.
Maintaining an Effective Omnichannel Strategy
Hannon Hill
APRIL 13, 2021
Check out our tips on maintaining an effective Omnichannel strategy As today’s audience is the most technologically savvy in recent years, many marketers are moving towards an Omnichannel approach.
How to Create an Effective Sales Plan: Components and Tips
Webbiquity
OCTOBER 12, 2021
Five Tips to Create an Effective Sales Plan. Creating an effective sales plan requires a lot of in-depth thinking, time, and patience. The post How to Create an Effective Sales Plan: Components and Tips appeared first on B2B Marketing Blog | Webbiquity.
How to Write Effective Twitter Ad Copy
Anyword
NOVEMBER 8, 2021
What are the most effective Twitter ads? Luckily, there’s also a short and sweet solution for creating effective Twitter ad copy. As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited.
A Proven Guide to Recruiting Passive Candidates
Advertiser: ZoomInfo
It's not efficient to be in active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide to help you build a recruitment strategy that attracts both active and passive candidates.
More Effective Enablement through Empathy
Seismic
APRIL 6, 2020
As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic.
How to Increase the Effectiveness of your Business’ Blog with Content Analysis
DivvyHQ
SEPTEMBER 14, 2021
Content Analytics Content Marketing Tips & How-Tos analysis analytics atomic reach attention blaze blog blogging chatbots clickflow content conversions ctas data effectiveness engagement findability metrics pageviews sales search engines SEO time on page traffic
The IKEA effect and self-service advertising
Choozle
OCTOBER 22, 2021
The IKEA Effect. The “IKEA Effect” concept is that consumers get a better value and trust in products they partially create. Now, take the Ikea Effect and transplant that concept into the world of self-serve programmatic advertising.
4 Principles for Effective Lead Management
Oracle
SEPTEMBER 16, 2019
Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads. It’s not that they don’t want to have a process, it’s that the organization’s leadership just hasn’t made it a focus. Sad but true.
How to Grab Attention with Audience Intelligence
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Media Halo Effect
ScanmarQED
JULY 27, 2021
What is the Media Halo Effect? When you advertise, hopefully, the featured brand or product will benefit, seeing an increase in sales, quotes, contracts etc. But is that where it ends?
The Roots of an Effective Martech Stack
Heinz Marketing
DECEMBER 14, 2021
With the surplus of marketing tools that emerge in the B2B environment every day, it’s hard to determine which ones will be most effective for your business. The post The Roots of an Effective Martech Stack appeared first on Heinz Marketing.
How To Elevate B2B Data Accuracy With Customer Network Effects
Kabbage
OCTOBER 28, 2016
“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. As Facebook amassed more user and advertiser data, audience targeting capabilities became more precise, personalized, and effective. How Radius Leverages Customer Network Effects.
4 Surprisingly Effective B2B Lead Nurturing Tactics
Marketing Insider Group
JULY 27, 2020
However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. One of the most effective ways to retarget leads is by using buyer personas to personalize these ads based on their interest and behaviors.
7 Key Insights from the "How B2B Marketing is Changing" Report
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.
Effective ABM Needs Effective Planning
Marketing Insider Group
AUGUST 3, 2017
The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].
Efficiency vs. Effectiveness Metrics
Vision Edge Marketing
FEBRUARY 18, 2014
In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” ” He strongly advised focusing first on effectiveness before efficiency. Along with outcome-based and leading-indicators metrics, Marketers also need both efficiency and effectiveness metrics. What’s really important is effectiveness.
Content Effectiveness Measurement Worksheets
Content Science Review
FEBRUARY 4, 2021
Use these content effectiveness measurement worksheets to assess where you stand and what more you need to do. Content Science Premium
Malin Liden on Effective Digital Transformation
Oktopost
JUNE 9, 2021
She has an entrepreneurial mindset with a track record of building and managing effective sales support functions in tight alignment with the business who is highly skilled communicator accustomed to working at executive levels, developing and translating strategy into productive execution.
Creating B2B Engagement, Not Just B2B Content
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
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