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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates. The post 3 Effective B2B Client Retention Tactics That Will Stand The Test of Time appeared first on Marketing Insider Group.

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The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Activity Effectiveness.

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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both. Marketing programs have implications to channel choices. Yes, I Want My Growth Idea.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

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Estimate and Predict SEO Traffic Potential More Effectively

MarketMuse

Discover the limitations of search volume and learn a more effective approach using topical authority to help forecast and predict SEO traffic potential.

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9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

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Management Techniques for Offshore Employees

International remote hiring is trending up, fueled by a rise in the global talent pool and more cost-effective candidates outside of the United States. Here we take a closer look at how HR departments and leaders are evolving with this trend.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. Many B2B professionals have a misguided perception that cold emailing has poor returns.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

Sales effectiveness. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales readiness. Sales engagement.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. The results included a few expected areas of consensus but also some surprising divergence of opinions.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.