The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. A little more than half (53%) of the most effective content marketers had a documented strategy.

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” What’s really important is effectiveness.

Trending Sources

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. Again, a correlation to effectiveness as well. by Scott Lewis.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

Are You Managing Your Leads Effectively?

Marketing Insider Group

The post Are You Managing Your Leads Effectively? The post Are You Managing Your Leads Effectively? Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Why Email Marketing Is Still Effective

Modern Marketing

6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

How to Measure Campaign Effectiveness

Salesfusion

You can use the same system that you used to configure the campaign to measure its effectiveness. At the end of the day, measuring the effectiveness of your campaigns is a must because it can help you be more purposeful in your marketing efforts.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

Back to Basics: How to Write Effective Headlines

Act-On

Characteristics of an effective headline. How to write an effective headline. Using all of the above knowledge, you can craft your headlines effectively and expertly. I’d love to hear how you write effective headlines.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Back to Basics: Writing Effective CTAs

Act-On

A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do? Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTA

5 Effective Ways To Reach Millennials

Marketing Insider Group

The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re almost 3 months into 2016. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more. Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strateg

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Modern Marketing

In fact, most of the industry’s most effective form of digital disruption is invisible. This is particularly effective because the user or customer is completely unaware of what is going on. Innovative technology in the retail world doesn’t always mean flashy gadgets.

Make your email marketing more effective

Biznology

Here are a few tips for making it more effective–and making it work better with your website. The post Make your email marketing more effective appeared first on Biznology. Email marketing is still an important part of just about any digital marketing program.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

How To Effectively Segment Your Email List

Marketing Insider Group

The post How to Effectively Manage Your Contacts List appeared first on PureB2B. The post How To Effectively Segment Your Email List appeared first on Marketing Insider Group. We all know that email marketing isn’t dead.

Five habits of highly-effective entrepreneurs

Biznology

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. The post Five habits of highly-effective entrepreneurs appeared first on Biznology.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan.

SMS 117

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. Remember that the personal network effect makes it really inconvenient to have more than one primary network provider.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. The post How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification appeared first on ScribbleLive. Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable.

Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

6 Steps To Building An Effective Content Marketing Strategy

Marketing Insider Group

The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group. If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. How to Plan & Execute Effective 'Welcome' Emails. After an initial activation email, Wistia sends out a simple, bright, and effective 'welcome' email.

Plan 51

7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective.

Effective Marketing Strategies for B2B Companies

KEO Marketing

Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. When determining effective marketing strategies for your B2B business, you cannot leave out social media.

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. vs. “In our past emails, shorter email copy was more effective. At the end of the day, giving effective feedback is about building a strong working relationship with your creative team.

Measuring Marketing Effectiveness: 5 Metrics You Need to Track

Salesfusion

So when it comes to measuring marketing effectiveness, what metrics really matter? 5 Metrics to Measure Marketing Effectiveness. Obviously, the higher the number here, the more effective your initiatives.