Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both.

The Most Effective Guide to Keyword Research

Marketing Insider Group

The post The Most Effective Guide to Keyword Research appeared first on Marketing Insider Group. It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy.

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9 Tips for a More Effective Email Newsletter

Howard J. Sewell

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

Effective Change Management for an Uncertain Future

Biznology

In today’s rapidly changing world, effective change management is more necessary than ever. But these necessary changes can set up a business for long-term success if managed in an effective manner. Change is never easy.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

Three Tips for Effectively Leading A Remote Marketing Team

Kellie Walenciak

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job

7 Steps to Effective Brand Storytelling

Marketing Insider Group

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. The stories have to keep coming to be effective at content marketing. Everybody loves a great story.

Measuring Content Marketing Effectiveness

Biznology

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. The post Measuring Content Marketing Effectiveness appeared first on Biznology.

4 Tips For Effective Landing Page Design

Zoominfo

The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

4 key characteristics of an effective go-to-market plan

Tomorrow People

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? Consider these points when developing your next GTM strategy.

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Effective ABM Needs Effective Planning

Marketing Insider Group

The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].

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Tips to Boost Marketing Effectiveness | MPS

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

How to Effectively Market Your Sustainability Efforts

Webbiquity

Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. Guest post by Dylan Berger.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Understanding competitors requires more than just monitoring their online presence.

How the Halo Effect Drives Lead Generation

B2B Lead Generation

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. One of the most effective ways to retarget leads is by using buyer personas to personalize these ads based on their interest and behaviors.

Challenges of Creating an Effective Sales Pipeline

MarketJoy

Why is creating an effective sales pipeline a nightmare for some businesses? Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. To do this effectively, you need to: Determine who your ideal customer is.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Driving Sales Effectiveness Through Personalization

SmartBug Media

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. In order to utilize personalization effectively, you need to make sure your data is clean and accurate.

Content Marketing for Startups: 4 Effective Strategies

Lake One

5 Effective Strategies: Content Marketing for Startups. The post Content Marketing for Startups: 4 Effective Strategies appeared first on Lake One ®. Startups have a lot on their plate.

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic - Sales Effectiveness

“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. You probably hear the terms ‘sales efficiency’ and ‘sales effectiveness’ tossed around fairly often in the office or on the sales floor, but what do they really mean?

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

Effective email marketing design

Biznology

The post Effective email marketing design appeared first on Biznology. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. An effective social media strategy will help you build deeper customer relationships, improve your customer satisfaction and provide clarity around your brand.

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

12 effective product launch email templates for enhanced performance. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well. Guest post by Flavia Silipo.

Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible.

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes.

The Ultimate Guide to an Effective B2B Marketing Plan

Launch Marketing

Understand What Has and Has Not Been Effective. While it is ideal for all marketing efforts to be effective, the reality is, some marketing activities are more effective than others. Marketers have a love-hate relationship with the end of the year.

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How To Write Effective Listicles

BuzzSumo

Content Marketing

Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

An effective marketing strategy and sales business plan are essential to drive growth. These are just some of the changes you’ll see with the help of effective revenue marketing. Guest post by Samantha Waites.

Sales Kickoff Beyond the Meeting: How to Plan & Execute a Successful SKO

Speaker: Gerhard Gschwandtner, CEO, Selling Power | Beverlie Heyman, Director of Sales Enablement, Bigtincan | Jared Hibbs, Sr. Sales Enablement Manager, Bigtincan

Join Bigtincan's Director of Sales Enablement, Beverlie Heyman, and Sr. Sales Enablement Manager Jared Hibbs for a discussion on strategies to ensure your SKO is as efficient and effective as possible.

Unlocking the Path to Effective Sales and Marketing

Seismic - Sales Effectiveness

of those are said to be effective. When an organization can have a highly effective sales enablement initiative, then Marketing can begin directly correlating their efforts to revenue, and misalignment falls by the wayside. Seismic is pleased to be partnering with CSO Insights to host a webinar titled “The Secret to Highly Effective Sales Enablement” on Tuesday January 29 th at 12PM ET / 9AM PT. Being a marketer isn’t easy.

The Cost Effective Benefits of Inbound Marketing

SmartBug Media

It’s very cost-effective. Imagine a world where, instead of reaching out to find leads and disrupting their day-to-day, your leads come to you. They seek you out to find solutions to their problems and they raise their hand to let you know when they’re ready to talk.

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How to use LinkedIn creator mode effectively

Sprout Social

The post How to use LinkedIn creator mode effectively appeared first on Sprout Social. If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for.

An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.